The company caps off the year with a total 12
international design awards
VALCOURT, QC, Feb. 27,
2024 /PRNewswire/ - BRP Inc. (TSX: DOO) (NASDAQ:
DOOO), a global leader in the world of powersports products and
boats, continues to stand out with its innovative and trend-setting
designs with five Good Design USA
awards, which celebrate and reward products with the most iconic
contemporary designs. Announced in December, all five BRP products
that were submitted for consideration were rewarded: the Advex
helmet for snowmobilers; the Sea-Doo Explorer Pro personal
watercraft and Manitou Cruise pontoon boat; and the Lynx Shredder
and Ski-Doo MXZ X-RS winter powersports products.
"This prestigious recognition for five of our products not only
reflects our commitment to elevating the riding experience, but
also acknowledges the exceptional teamwork behind each winning
product. As we celebrate these achievements, we're inspired to
continue pushing the boundaries of innovation and shaping the
future of mobility," said Denys
Lapointe, Chief Design Officer at BRP.
Spotlight on BRP's award-winning products
Advex helmet
The Advex helmet introduces a new paradigm for the active trail
rider, providing winter enthusiasts with one of the best and most
adaptive protection from both the cold and humidity. BRP has
created a helmet with advanced safety features and an innovative
communications system that allows trail riders to experience a
synergy between their vehicle, gear, and accessories, while
prioritizing comfort and functionality.
Sea-Doo Explorer Pro
The Sea-Doo Explorer Pro is a personal watercraft (PWC) designed
specifically for people seeking adventure and discovery on the
water. It is the most adventure ready, out-of-the-box PWC. The
PWC's traditional look and functionality have been updated, and the
padded seat, knee pads and adjustable handlebars provide
adventurers with unparalleled comfort and a pleasant ride in a
variety of positions. Also, adventure seekers can enjoy multi-day
rides, thanks to the Sea-Doo Explorer Pro's massive storage
capabilities, fuel efficient load hauling power, and unmatched
stability.
Manitou Cruise
The Manitou Cruise redefines decades of pontoon design codes.
Almost entirely made of recyclable materials, it stands out with a
bold and innovative design that combines modernity, luxury and
functionality. The Rotax S outboard engine, with Stealth
technology, not only gives consumers greater peace of mind because
of its hidden position under the boat, but also transforms the
design of the Manitou Cruise by maximizing usable space on board
and reducing noise and vibration.
Lynx Shredder
Inspired by the Finnish word "sisu", the Lynx Shredder's rugged
yet lightweight DNA pays homage to Scandinavian design. With no
equivalent word in English, "sisu" is an action-oriented mindset
that refers to stoic determination, hardiness, courage, willpower
and resilience. With this philosophy in mind, the design team was
challenged to deliver a minimalist, lighter machine while offering
the precision and control required for playing in deep snow.
Ski-Doo MXZ X-RS
Already considered a benchmark by industry experts, the Ski-Doo
MXZ X-RS is the ultimate evolution of a trail snowmobile, at the
pinnacle of high performance that allows seasoned riders to
experience adventures that are both unforgettable and responsible.
Visibility has been greatly improved for safer riding thanks to the
signature "two-eye" LED lights. The product is equipped with an
industry-first Smart-Shox suspension that instantly analyzes the
terrain and adjusts to provide ideal suspension response for
maximum comfort and stability.
A dozen awards in 2023 confirms the company's impact on the
industry
For BRP's Design & Innovation team, 2023 was another stellar
year as it collected 12 awards from prestigious design competitions
around the globe. In addition to the acclaim from Good Design
USA, these last four products each
collected a Red Dot award in the spring. The Sea-Doo Explorer Pro
has truly stood out among peers, having also garnered recognition
from Good Design Japan and Good Design Australia, as well as the
National Marine Manufacturers Association's Innovation Award
(NMMA). Presented at Miami's 2023
International Boat Show, the NMMA also joined Marine Power
Innovation in recognizing BRP's Rotax S outboard engine for its
ground-breaking innovation. In addition, a Good Design Australia
was awarded to the Quintrex Freestyler X.
"The accolades our products continue to receive year after year
are a testament to the dedication and creativity of our teams,
reinforcing our commitment to helping people reimagine how they
access their world – enabling experiences that can be measured in
emotion rather than distance," added Mr. Lapointe.
As BRP celebrates its 20th anniversary, its success can be
attributed to its '"yellow blood" culture, built on its core values
of passion, drive, ingenuity and trust. Guided by adventure, the
company continues to share unique experiences with the world while
pursuing its commitment to inclusivity and fighting against
intimidation.
About BRP
BRP Inc. is a global leader in the world of powersports
products, propulsion systems and boats built on over 80 years of
ingenuity and intensive consumer focus. Through its portfolio of
industry-leading and distinctive brands featuring Ski-Doo and Lynx
snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on and
off-road vehicles, Alumacraft and Quintrex boats, Manitou pontoons and Rotax marine propulsion
systems as well as Rotax engines for karts and recreational
aircraft, BRP unlocks exhilarating adventures and provides access
to experiences across different playgrounds. The Company completes
its lines of products with a dedicated parts, accessories and
apparel portfolio to fully optimize the riding experience.
Committed to growing responsibly, BRP is developing electric models
for its existing product lines and exploring new low voltage and
human assisted product categories. Headquartered in Quebec, Canada, BRP has annual sales of CA$10
billion from over 130 countries and a global workforce of close to
23,000 driven, resourceful people.
www.brp.com
@BRPNews
Ski-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Alumacraft, Manitou, Quintrex, and the BRP logo are
trademarks of Bombardier Recreational Products Inc. or its
affiliates. All other trademarks are the property of their
respective owners.
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SOURCE BRP Inc.