Curaleaf's newest flower brand is inspired by
the colorful, prismatic look of the cannabis plant
and the relaxed vibes of Florida's
sun-soaked coastline
STAMFORD, Conn., Feb. 3, 2025
/PRNewswire/ -- Curaleaf Holdings, Inc. (TSX: CURA)
(OTCQX: CURLF) ("Curaleaf" or the "Company"), a leading
international provider of consumer cannabis products, today
expanded its industry-leading product portfolio to include Reef, a
vibrant new flower brand rooted in nature and inspired by the
interconnected nature of Florida's
coastline and coastal reefs. Available now at Curaleaf's 66 medical
dispensaries in Florida, and via
select wholesale partners, Reef carries a refreshing wave of
tropical flavor profiles and relaxation to registered medical
patients.
Reef is an approachable, high-quality flower brand that allows
patients to spark up, and immerse themselves in the sun-soaked
vibrancy of the Florida coastline.
Available in Sativa, Indica, and Hybrid strains, Reef boasts a
curated collection of citrus, fruity, tropical, and sweet flavors.
Offering strains like Big Lime Key, Lemon Slush, Apple Bottom
Genes, and Orange Peelz, Reef transports patients to a tropical
state of mind with every puff.
"Today we are introducing a uniquely Florida flower brand, launching exclusively in
a state that continues to be a significant priority for all of us
at Curaleaf," said Boris Jordan,
Chairman and CEO of Curaleaf. "No matter your strain preference,
the approachable design, delicious flavor profiles, and consistent
quality will bring a fresh perspective to our cannabis community in
the Sunshine State. Reef offers something for anyone seeking
high-end, high-quality flower options. There is no better way to
ignite the new year than to introduce Reef to our valued medical
patients in Florida."
Reef is the Company's latest addition to the nation's most
successful medical-only market, Florida. Curaleaf currently operates 66
dispensaries statewide, in addition to offering high-quality
products, providing best-in-class service, and supporting local
communities. In the second half of 2024, the Company opened three
new retail locations in the Sunshine State, with a focus on
improving access to regulated medical cannabis to Floridians. Reef
truly enhances and celebrates all that Florida has to offer.
For more information about Reef, Curaleaf's locations, patient
resources, delivery program, and products in Florida, please visit
https://curaleaf.com/dispensary/florida.
About Curaleaf Holdings
Curaleaf Holdings, Inc. (TSX:
CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international
provider of consumer products in cannabis with a mission to enhance
lives by cultivating, sharing and celebrating the power of the
plant. As a high-growth cannabis company known for quality,
expertise and reliability, the Company and its brands, including
Curaleaf, Select, Grassroots, JAMS, Find and Zero Proof provide
industry-leading service, product selection and accessibility
across the medical and adult-use markets. Curaleaf International is
the largest vertically integrated cannabis company in Europe with a unique supply and distribution
network throughout the European market, bringing together
pioneering science and research with cutting-edge cultivation,
extraction and production. Curaleaf is listed on the Toronto Stock
Exchange under the symbol CURA and trades on the OTCQX market under
the symbol CURLF. For more information, please visit
https://ir.curaleaf.com.
Forward Looking Statements:
This media advisory
contains forward-looking statements and forward-looking information
within the meaning of applicable securities laws. These statements
relate to future events or future performance. All statements other
than statements of historical fact may be forward–looking
statements or information. Generally, forward-looking statements
and information may be identified by the use of forward-looking
terminology such as "plans", "expects" or "proposed", "is
expected", "intends", "anticipates", or "believes", or variations
of such words and phrases, or by the use of words or phrases which
state that certain actions, events or results may, could, would, or
might occur or be achieved. More particularly and without
limitation, this news release contains forward-looking statements
and information concerning the launch of Reef in Florida. Such forward-looking statements and
information reflect management's current beliefs and are based on
assumptions made by and information currently available to the
company with respect to the matter described in this new release.
Forward-looking statements involve risks and uncertainties, which
are based on current expectations as of the date of this release
and subject to known and unknown risks and uncertainties that could
cause actual results to differ materially from those expressed or
implied by such statements. Additional information about these
assumptions and uncertainties is contained under "Risk Factors and
Uncertainties" in the Company's latest annual information form
filed on March 6, 2024, which is
available under the Company's SEDAR profile at
http://www.sedar.com, and in other filings that the Company has
made and may make with applicable securities authorities in the
future. Forward-looking statements contained herein are made only
as to the date of this press release and we undertake no obligation
to update or revise any forward-looking statements whether as a
result of new information, future events or otherwise, except as
required by law. We caution investors not to place considerable
reliance on the forward-looking statements contained in this press
release. The Toronto Stock Exchange has not reviewed, approved or
disapproved the content of this news release.
Contacts:
Investor Contact:
Curaleaf Holdings, Inc.
Camilo Lyon, Chief Investment
Officer
IR@curaleaf.com
Media Contact:
Curaleaf Holdings, Inc.
Jordon Rahmil, VP Public Relations
media@curaleaf.com
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SOURCE Curaleaf Holdings, Inc.
