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TORONTO, June 14, 2011 /PRNewswire/ - The end of classes
marks the official start of summer for many families eager to enjoy
the benefits of the great outdoors. With the Canada Day long-weekend fast approaching,
Canadians have the opportunity to kick-start an active camping
season. A survey commissioned by Coleman Canada and Canadian Tire indicates that
94 per cent of Canadians plan to spend time outdoors this
summer.
"As noted in the survey, participants agree that 'easy campsite
setup' (34 per cent) and 'quality gear' (29 per cent) are key to
making Canadians happy campers," says Pat
Gray, director of marketing, Coleman
Canada. "Providing reliable products that minimize
setup times and make preparing delicious meals easy are some of the
ways Coleman helps create happy campers."
Enjoying the Outdoors is Convenient and Comfortable
Almost 20 per cent of Canadians identified "planning/getting
organized" as one of the hardest decisions when "preparing for an
outdoor getaway and exploring nature." By offering convenient and
comfortable recreational solutions with gear that fits every
budget, group size and camping style, Coleman and Canadian Tire
enable families to make the most of their outdoor time this
summer.
"Canadian Tire understands life in Canada and wants to make it
easy for everyone to get outside and discover fun activities," says
Duncan Reith, senior vice president,
merchandising, Canadian Tire. "Whether it's camping outdoors, going
fishing or taking a road trip, Canadian Tire offers products that
are made with the latest technologies to create a comfortable,
convenient and enjoyable outdoor experience."
- According to Canadians, 36 per cent consider a tent to be the
most important gear to have on a trip, but that does not mean it
should take the longest to set up. The new line of Coleman® Instant
tents, exclusive to Canadian Tire, offer campers the simplest
solution for a quick and reliable home away from home. Ready in 60
seconds, these tents offer all the features of a Coleman tent for
groups of six and eight and ensure they're spending less time
setting-up and more time doing what makes them a happy camper.
- Open air cooking is a staple in every successful summer trip.
From overnight to day trips, Coleman's line of on-the-go cooking
systems lets the gourmet chef entertain outdoors. The new
PerfectFlowTM InstaStartTM Portable Oven, a
Canadian Tire exclusive, is great for baking and cooking delicious
full-sized dishes. By accommodating full size baking pans,
adjustable wire racks and 500oF baking performance,
gourmet meals will bring a smile to every camper's face. No need to
rely on the campfire to get it going - propane powered, this oven
will last up to 3.5 hours with the burner on high using one propane
cylinder.
- Canadians will be relieved to know that they no longer have to
leave the comforts of home to enjoy the great outdoors - one of the
hardest things about embracing nature as identified in the survey
by one quarter of respondents (26 per cent). The new Coleman®
Portable Propane Coffeemaker can brew a full pot of hot coffee in
just 18 minutes. It's not only easy to use, it also operates
on a single standard 16.4 oz. propane cylinder so there are no
cords to mess with. Campers will feel right at home on the
campsite while enjoying a cup of coffee in the morning.
- Almost 30 per cent of Canadians agree that great camp food is
an important factor to a happy camping experience. A key component
of delicious meals on the campsite is ensuring that food is kept
safe and fresh in hot summer weather. Coleman offers a wide range
of coolers in all shapes and sizes, boasting stacking capabilities
for easy packing and storage. The Coleman® 50 QT Wheeled Xtreme®
Party Stacker™ Cooler keeps ice for up to 5 days and will ensure
your meals stay safe and cool. Coleman knows that even with a great
cooler, sometimes finding what you need when the sun goes down can
be a little challenging. To avoid this situation, the Coleman®
Auto-On Cooler light attaches to any surface and its integrated
motion sensor automatically turns the light on and off. Avoid
getting stuck in the dark by sticking this light to any of
Coleman's coolers - perfect for nights by the campfire, late nights
at the cottage or long weekend getaways. To find out more about
camping and Coleman products available at Canadian Tire, visit
www.canadiantire.ca/camping.
About the survey
From May 10th to 11th, an online
survey among 1,025 randomly selected Canadian adults who are Angus
Reid Forum panelists was conducted. The margin of error—which
measures sampling variability is +/- 3.1%, 19 times out of
20.
The results have been statistically weighted according to the
most current education, gender, age, and region Census data to
ensure a sample representative of the entire adult population of
Canada. Discrepancies in or between totals are due to
rounding.
About Coleman Canada
As an international leader in the innovation and marketing of
outdoor products, The Coleman Company, Inc., helps people have fun
and make memories by providing the gear integral to their favorite
outdoor experiences. The company's products include its legendary
lanterns and stoves, as well as coolers, tents, sleeping bags,
airbeds, backpacks, furniture, and grills under its Coleman®,
Exponent® and Campingaz® brands. The company also provides
flotation devices, towables, rainwear, waders, hunting and fishing
gear, and safety and survival equipment under its Stearns®,
Sevylor®, Sospenders®, Hodgman®, Nevin®, Helium® and Mad Dog Gear®
brands. Founded in 1900 and based in Wichita, Kan., Coleman is a wholly owned
subsidiary of Jarden Corporation and can be found online at
www.colemancanada.ca.
About Canadian Tire Corporation
Canadian Tire Corporation, Limited (TSX:CTC.a) (TSX:CTC) is one of
Canada's most-shopped general retailers, offering everyday products
and services to Canadians through more than 1,200 retail and
gasoline outlets from coast-to-coast. Our primary retail business
categories - Automotive, Living, Fixing, Playing and Apparel - are
supported and strengthened by our Financial Services, which offers
such products and services as credit cards, in-store financing,
product warranties, and insurance. Nearly 57,000 people are
employed across the Canadian Tire enterprise, which remains one of
Canada's most recognized and trusted brands.
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/NOTE TO EDITORS: Media Assets accompanying this story are
available as follows:
Photo:
http://smr.newswire.ca/media/articles/1375/auto-on-cooler-light.jpg
Photo :
http://smr.newswire.ca/media/articles/1375/coleman-instant-tents.jpg
Photo :
http://smr.newswire.ca/media/articles/1375/portable-oven.jpg
Photo :
http://smr.newswire.ca/media/articles/1375/portable-propane-coffeemaker.jpg
Video :
http://www.newswire.ca/en/releases/mmnr/smr/xtreme_cooler_h264_youtube_720p.flv
Video:
http://www.newswire.ca/en/releases/mmnr/smr/coffee_maker_h264_youtube_720p.flv
SOURCE Coleman Canada