POTTERY BARN KIDS LAUNCHES EXCLUSIVE COLLABORATION WITH GLOBAL LUXURY LIFESTYLE BRAND AERIN
18 1월 2024 - 10:50PM
Business Wire
First-ever Children’s Home Furnishings and
Heirloom Gift Collection by AERIN Founder, Aerin Lauder, is Now
Available Exclusively at Pottery Barn Kids
Pottery Barn Kids, a portfolio brand of Williams-Sonoma, Inc.
(NYSE: WSM), the world’s largest digital-first, design-led and
sustainable home retailer, announced today its debut collaboration
with AERIN, the global luxury lifestyle brand inspired by the
signature style of its founder, Aerin Lauder. Available exclusively
at Pottery Barn Kids, this is the first and only children’s home
furnishings collection by AERIN for Pottery Barn Kids.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240118183804/en/
AERIN x Pottery Barn Kids (Photo: Pottery
Barn Kids)
The collection includes baby gifts, décor, nursery textiles and
furniture thoughtfully crafted in AERIN’s signature modernized
traditional style. The nursery collection features a delicate
antique carousel design and beautifully illustrated animals
inspired by Aerin’s personal love of classic and whimsical motifs.
Design elements Aerin created for her boys’ rooms when they were
little influenced the collection along with her love of monogrammed
décor for a stylish signature design. Perfect for gifting, a few of
Aerin’s favorite pieces for new or expectant parents include the
Giraffe Rocker, Carousel Snow Globe and Porcelain Feeding Gift
Set.
“We are thrilled to bring the exquisite taste of Aerin Lauder
into nursery for the first time,” said Jennifer Kellor, President,
Pottery Barn Kids. “Our collaboration of beautiful heirloom baby
gifts, nursery essentials and timeless décor is rooted in Aerin’s
signature style, and crafted with the quality and focus on
sustainability that Pottery Barn Kids is known for.”
“There is nothing I love more than being a mother to my two
boys, which made this collection even more special,” said Aerin
Lauder, Founder, AERIN. “It was an honor to work with Pottery Barn
Kids on a collection created with elements of classic, whimsical
design and the pieces I remember enjoying most with my own
children. The AERIN for Pottery Barn Kids collection is beautiful,
unique and can be cherished for years to come.”
To learn more about the collection, visit
www.potterybarnkids.com/shop/designers-collaborations/aerin. The
collection can be added to Pottery Barn Kids registries and is
shoppable on the Pottery Barn Kids App. Join the conversation on
social media with @potterybarnkids and @aerin.
ABOUT POTTERY BARN KIDS
Introduced in 1999, Pottery Barn Kids offers exclusive home
furnishings available online and in stores globally to create
kid-friendly, eco-conscious, stylish, and innovative spaces.
Pottery Barn Kids’ mission is to bring the utmost in quality
design, sustainability, and safety into every family’s home.
Products are rigorously tested to meet the highest child safety
standards and are expertly crafted from the best materials to last
beyond the childhood years. Pottery Barn Kids is a member of
Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key
Rewards, a free-to-join loyalty program that offers members
exclusive benefits across the family of brands.
ABOUT AERIN
AERIN is a global luxury lifestyle brand inspired by the
signature style of its founder, Aerin Lauder. Based on the premise
that living beautifully should be effortless, the brand develops
curated collections in the worlds of beauty, fashion accessories,
and home décor. With a passion for art, travel, fashion, and
design, Aerin's own lifestyle serves as a focal point of
inspiration for the brand. Classic, but always with a modern point
of view, every piece is created to make life more beautiful, with a
sense of ease and refinement. AERIN launched in 2012 and is
available in over 40 countries globally.
WSM PR
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240118183804/en/
Molly Terrell Public Relations, Pottery Barn Kids
mterrell@wsgc.com
Lauren Sanchez Public Relations, Pottery Barn Kids
lesanchez1@wsgc.com
Williams Sonoma (NYSE:WSM)
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