WPP, Nvidia Team Up to Build AI-Enabled Content Engine
29 5월 2023 - 3:48PM
Dow Jones News
By Adria Calatayud
U.K. advertising-holding company WPP is teaming up with U.S.
chip giant Nvidia to develop a content engine that uses generative
artificial intelligence for digital advertising, the companies said
Monday.
WPP and Nvidia said that, by integrating 3D tools with
generative AI, the engine will allow creative teams to produce
commercial content such as images or videos faster. The tool is
based on Nvidia's Omniverse Cloud platform, the companies said.
Financial details of the partnership weren't disclosed.
Write to Adria Calatayud at adria.calatayud@dowjones.com
(END) Dow Jones Newswires
May 29, 2023 02:33 ET (06:33 GMT)
Copyright (c) 2023 Dow Jones & Company, Inc.
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