LIN Media Launches New Mobile Marketing Company
15 11월 2012 - 11:00PM
Business Wire
LIN Media (NYSE: TVL), one of the largest broadcasters in the
U.S. with industry-leading television and digital media properties,
today announced the launch of LIN Mobile, LLC (“LIN Mobile”), a new
company that will provide mobile marketing solutions for clients
nationwide.
Leveraging LIN Media’s 50-year history and its strong
relationships with local and national advertisers, LIN Mobile will
help clients effectively market their products and services to an
increasingly mobile-centric population by delivering targeted and
localized media across all dominant mobile devices.
Digital industry veteran Kevin Wassong has been appointed Chief
Executive Officer of LIN Mobile and will report to Robb Richter,
LIN Media’s Senior Vice President in charge of digital media. Mr.
Wassong is the founder and former Chief Executive Officer of
digital@JWT, the fully integrated digital branding and e-business
arm of J. Walter Thompson, a global advertising agency. Most
recently, he was President of Minyanville Media, Inc., an Emmy
Award-winning, next-generation digital network that creates branded
business content to entertain, inform, and educate investors of all
ages. Mr. Wassong is a graduate of the S.I. Newhouse School of
Communications at Syracuse University.
LIN Mobile furthers the Company’s goal to be advertisers'
preferred choice for multiplatform marketing opportunities and
provide its customers with a unified digital media strategy and
more sophisticated offerings, including a leading comScore,
Inc.-ranked network, performance marketing technology, and SaaS
content management, engagement and monetization solutions - all
under one roof.
Commenting on the announcement, Vincent Sadusky, President and
Chief Executive Officer of LIN Media, said: “Our investment in
mobile demonstrates our commitment to responding to advertisers’
needs and providing them with the most effective marketing
channels. Kevin is both a pioneer and a veteran and we are excited
to have someone of his caliber advance our mobile business.”
“I am excited about this tremendous opportunity to be a part of
LIN Media's impressive digital media portfolio and to launch this
company at a time when mobile advertising is becoming a critical
component of national and local marketers’ strategic needs,” said
Mr. Wassong. “Our business model is unique and focused on giving
marketers a brand-safe, engaging and measurable platform to deliver
mobile marketing solutions in scale.”
LIN Mobile, LLC is based at LIN Media’s digital sales
headquarters in New York, NY.
About LIN Media
LIN Media is a local multimedia company that operates or
services 43 television stations and seven digital channels in 23
U.S. markets, along with a diverse portfolio of web sites, apps and
mobile products that make it more convenient to access its unique
and relevant content on multiple screens.
LIN Media’s highly-rated television stations deliver important
local news and community stories along with top-rated sports and
entertainment programming to 10.5% of U.S. television homes. The
Company’s digital media operations focus on emerging media and
interactive technologies that deliver performance-driven digital
marketing solutions to some of the nation’s most respected agencies
and brands. LIN TV Corp. is traded on the NYSE under the symbol
“TVL”.
Forward-Looking Statements
This press release includes statements that constitute
"forward-looking statements," including statements regarding our
future plans and operations. Forward-looking statements inherently
involve risks and uncertainties that could cause our actual results
to differ materially from the forward-looking statements. Factors
that could contribute to such differences include, but are not
limited to, our ability to successfully expand our digital
operations and other risks detailed in our periodic reports filed
with the Securities and Exchange Commission. Reports may be
accessed online at www.sec.gov or www.linmedia.com. By making these
forward-looking statements, we undertake no obligation to update
these statements for revisions or changes after the date of this
press release.
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