LIN TV Signs News Over Wireless to Accelerate Mobile Growth Strategy
30 4월 2009 - 2:20AM
Business Wire
LIN TV Corp. (NYSE: TVL), a local television and digital media
company, today announced an agreement with News Over Wireless (NOW)
for the distribution of its market-leading news and video to a
growing number of mobile users.
�We are strategically accelerating the expansion of our mobile
services, a business that was non-existent two years ago, and now
attracts nearly five million impressions a month,� said LIN TV�s
Senior Vice President New Media Robb Richter. �NOW�s customized
mobile news platform will help further extend our newsrooms,
increase brand loyalty and grow additional revenue streams.�
LIN TV is also leveraging NOW�s technology to develop custom
iPhone applications for each of its local television stations.
Designed to take advantage of the iPhone's unique multi-touch
interface, LIN TV�s robust application will feature local news,
sports and entertainment, video, weather forecasts and traffic
reports. NOW is also designing the iPhone applications for LIN TV
to include national and local advertising, providing new revenue
stream opportunities.
�LIN TV�s new media strategy is to deliver the greatest media
experience to viewers in our local markets through web, mobile,
short message service, and other channels,� added Richter. �The
iPhone applications tap into one of the most popular Apple
innovations to provide LIN TV�s personalized, multi-media news to a
growing mobile audience.�
The iPhone applications for LIN TV�s markets will be available
free of charge in the Apple App Store.
About LIN TV
LIN TV Corp., along with its subsidiaries, is a local television
and digital media company, owning and/or operating 27 television
stations in 17 U.S. markets, all of which are affiliated with a
national broadcast network. LIN TV�s highly-rated stations deliver
important local news and community stories, along with top-rated
sports and entertainment programming, to 9% of U.S. television
homes, reaching an average of 11 million households per week.
LIN TV is also a leader in the convergence of local broadcast
television and the Internet through its television station web
sites and a growing number of local online innovations that reach
15% of U.S. broadband households. LIN TV is traded on the New York
Stock Exchange under the symbol �TVL�. Financial information about
the company is available at www.lintv.com.
About News Over
Wireless
News Over Wireless (NOW) is part of CBC New Media Group, LLC, a
division of Capitol Broadcasting Company. NOW currently partners
with over 120 local and national media companies and is a leading
provider of advertising-supported mobile web sites,
subscription-based premium applications, video channels and iPhone
applications. For more information, visit
www.newsoverwireless.com.
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