Super Bowl LIX programming showcases Toyota
Trucks Family, including the All-New 4Runner, Live Content and Fan
Experiences
PLANO,
Texas, Jan. 27, 2025 /PRNewswire/ -- Toyota Motor
North America (TMNA) today announced a series of experiences as
part of its activations at the 2025 Pro Bowl Games in Orlando and Super Bowl LIX in New Orleans.
From the talent and entertainment on display in Orlando, to the bright lights of the NFL
Honors stage and uplifting New
Orleans' most overlooked neighborhoods, the "Official
Automotive Partner of the NFL" will celebrate all levels of stardom
including spotlighting youth destined for future greatness in their
community.
"Our partnership with the NFL demonstrates our focus on
supporting the next generation of football players, from youth
leagues, high schools, HBCUs, to current NFL players," said
Michael Tripp, group vice president,
Toyota division marketing. "Our collaboration with the NFL builds
on Toyota's 68-year grassroots legacy in football, aiming to make a
positive impact on communities through our involvement with NFL
FLAG."
Here are the moments that Toyota will engineer to engage fans
and strengthen community connections:
NFL FLAG HBCU Tournament Presented by Toyota
Toyota extends its long-standing support of Historically Black
Colleges and Universities (HBCUs) and celebrates their role in
growing the sport by powering the first-ever HBCU flag football
tournament at this year's Pro Bowl Games in Orlando. The tournament from January 30 to February 1 will see teams take the
field with over 250 athletes from HBCU flag football programs from
across the country. Participants will receive NFL star treatment
given to the world's best football players who will be in-market
for the 2025 Pro Bowl Games.
"Our support of NFL FLAG offers opportunities for people of all
ages to enjoy football's countless emotional and physical benefits.
We saw this as a way to connect our long-standing support for HBCUs
with our wider commitment to all flag players nationwide," said
Tripp.
Toyota's "Glow Up Classic" Benefiting New Orleans' 18th
Ward
Toyota will host three epic, first-of-their-kind flag football
exhibition games on February 4 in
which New Orleans youth players
will play in darkness using black light that illuminates
UV-reactive jerseys and equipment to emulate a "glow-in-the-dark"
feel.
The "Toyota Glow Up Classic" spotlights a problem: less than 20%
of kids in Orleans Parish are
active in sports due to financial constraints (sources: The 18th
Ward.org, The Aspen Institute). Following the event, Toyota
will leave a lasting impact in the community by unveiling the
installation of permanent lights at New
Orleans' 18th Ward Field,
transforming it into a lasting beacon for community sports long
after Super Bowl LIX. Supporting the effort are surprise
appearances by NFL stars.
"NFL FLAG empowers athletes of all ages and abilities to
experience football's lasting benefits. But building the next
generation of stars requires community support. This game
spotlights the incredible players who can thrive when given the
chance," said Dedra DeLilli, vice
president, marketing communications, Toyota Motor North
America.
Toyota "Ride Shotgun" at Super Bowl Experience
Toyota will enable fans of all ages to have NFL's superstars
"ride shotgun" with them at Super Bowl Experience (February 5-8), placing fans and their families in
thrilling and humorous augmented reality (AR) scenes that simulate
driving alongside NFL players.
The AR capabilities will be featured inside Toyota's 2025
Sequoia and Land Cruiser, providing fans the chance to co-star in
fun, gameday-inspired vignettes alongside their favorite Team
Toyota athletes. Fans will have their choice of "riding shotgun"
with Brock Purdy (San Francisco 49ers), Christian Gonzalez (New England Patriots),
Kyle Hamilton (Baltimore Ravens),
Michael Pittman Jr. (Indianapolis
Colts) or longtime Toyota spokesperson Eli
Manning.
"We designed this experience to allow fans to imagine themselves
arriving at the peak of stardom, using technology to place them
riding shotgun with our Team Toyota NFL stars on a simulated
drive," said DeLilli.
Celebrating NFL FLAG Stars at NFL Honors
The "NFL FLAG Players of the Year Award Presented by Toyota"
spotlights a pair of standout athletes whose incredible skill and
dedication to their teams and communities personifies the values of
NFL FLAG both on and off the field.
The female and male players of the year will be honored at NFL
Honors on February 6, 2025 and will
later attend Super Bowl LIX on behalf of Toyota.
Toyota serves as a presenting sponsor for NFL FLAG, supporting
1,800 local leagues and empowering 750,000 youth athletes
nationwide to experience the joy of non-contact football through
the support of its 1,200 U.S. dealers.
Organically embedded into each activation is a new member of the
Toyota vehicle family including the 2025 Tacoma TRD Pro Hybrid,
2025 Sequoia Capstone, 2025 Tailgate Tundra, and 2025 4Runner TRD
Pro.
At a regional level, Toyota also currently sponsors eleven NFL
teams through its network of dealer associations. Local activations
will be driven by Toyota's 1,200+ dealers across the U.S. Together,
these partnerships will bring the shared mission of Toyota and the
NFL boosting the next generation of superstars in communities
everywhere with football as a unifying force.
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in
North America for nearly 70 years,
and is committed to advancing sustainable, next-generation mobility
through our Toyota and Lexus brands, plus our more than 1,800
dealerships.
Toyota directly employs nearly 64,000 people in North America who have contributed to the
design, engineering, and assembly of nearly 49 million cars and
trucks at our 14 manufacturing plants. In spring 2025, Toyota's
plant in North Carolina will begin
to manufacture automotive batteries for electrified vehicles. With
more electrified vehicles on the road than any other automaker,
Toyota currently offers 31 electrified options.
For more information about Toyota, visit
www.ToyotaNewsroom.com.
About NFL FLAG
NFL Flag is the official flag football program of the NFL,
operated in partnership with RCX Sports. NFL Flag programming
boasts a network of 750,000 youth athletes across the United States and Canada and extends to more than 13 markets
around the world. Fast-paced and accessible for all, flag football
is one of the fastest growing sports globally with women and girls
leading some of the largest growth and increased participation.
Learn more online at nflflag.com.
MEDIA CONTACTS
Sam Mahoney
samuel.mahoney@toyota.com
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SOURCE Toyota Motor North America
