ELKHART,
Ind., June 29, 2022 /PRNewswire/ -- THOR
Industries, Inc.'s (NYSE: THO) film, "Finding Strength and
Redemption: The Blackfoot River Adventure with First Descents,"
chronicling the life-changing collaboration with non-profit First
Descents, was awarded gold in two categories at the inaugural
Anthem Awards.
Produced by The Public Works, "Finding Strength and Redemption:
The Blackfoot River Adventure with First Descents" shares the story
of young adults impacted by cancer and their healing journey on the
Blackfoot River in southwest Montana. First Descents invited the group to
discover the river's restorative effects while paddling their way
toward recovery and to draw themselves closer to nature through the
RV camping experience.
The partnership with THOR Industries helped generate support and
funding for First Descents as well as provide a fleet of RVs at the
Montana backcountry campsite where
participants found their lives forever altered.
"THOR is unbelievably proud to have been a part of this project
and continue to partner with First Descents to help promote the
healing experiences of outdoor adventure," shared THOR President
and CEO Bob Martin. "We are grateful
our RVs enabled the Blackfoot River program, connecting many
incredible young adults with nature and one another, which is truly
inspiring."
The project received the highest marks in two for-profit
categories at the Anthem Awards: Health – Brand Campaign
Fundraising Category and Health — Best Brand Campaign
Product/Innovation/Service. Presented by the Webby Awards, the
Anthem Awards celebrate purpose and mission-driven work from
people, companies, and organizations worldwide.
To learn more about the project, watch "Finding Strength and
Redemption: The Blackfoot River Adventure with First Descents" on
the THOR Industries YouTube channel.
About THOR Industries,
Inc.
THOR Industries is the sole owner of operating companies
which, combined, represent the world's largest manufacturer of
recreational vehicles. For more information on the Company and its
products, please go to www.thorindustries.com.
About First Descents
First Descents (FD) is a leader in adventure-based
healing. Through outdoor adventure, community building, and
lifestyle development, FD improves long-term survivorship and
quality of life for young adults impacted by cancer, multiple
sclerosis, and other serious health conditions. Headquartered in
Denver, First Descents has served
more than 10,000 participants over the last 20 years. Beginning in
2020, First Descents launched programs for healthcare workers on
the frontlines of COVID-19. All services are fully-adaptive and
free of charge. A Guidestar Platinum-ranked nonprofit, First
Descents has been recognized on CNN Heroes and Outside Magazine's
Best Places to Work.
About The Public Works
The Public Works (TPW) is a unique creative agency built to
amplify awesome. For almost 20 years, TPW has worked with the
biggest brands in the world to tell powerful stories through
diverse mediums- moving pictures, still imagery, industrial design,
fabrication, and brand activations. TPW's agile multi-talented team
of creatives work off the strict ethos of 'work hard, have fun, and
make great freaking work'.
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SOURCE THOR Industries