Greece's #1
Suncare Brand to Hit Shelves at Major Retailer in Early
2025
MIAMI, Feb. 6, 2025
/PRNewswire/ -- Carroten, Greece's
#1 suncare brand, announces its U.S. brick-and-mortar debut via
Target Corporation (NYSE: TGT). Beginning February 2, 2025, Carroten's best-selling
Intensive Tanning Gel and Gold Shimmer Intensive Tanning Gel will
be available in the Suncare department at all Target locations
nationwide and on Target.com.
This launch introduces Target consumers to Carroten's trusted
suncare formulations, combining adequate skin hydration with a
sun-kissed glow. The tanning gels, enriched with sesame oil and
calendula extract, are designed to moisturize the skin while
delivering radiant results. Promoting both beauty and safety, the
products are intended to be paired with SPF for a golden complexion
that doesn't compromise skin health.
"Born in Greece, where the sun
shines for more than 250 days per year, Carroten is the suncare
love brand that invites consumers all over the world to live their
summer! In its long journey, Carroten has always been a pioneer,
having journeyed across Europe,
the Middle East, and Australia for over 30 years," says
Takis Petrou, International Markets
Development Director at Sarantis Group.
Carroten's debut in U.S. retail stores marks a pivotal step in
its global expansion, deepening its connection with
beauty-conscious consumers nationwide. This alliance expands
Carroten's presence and solidifies its reputation as a trusted name
in Suncare, elevating the brand's profile in the competitive U.S.
market.
SAYN, a leading beauty distributor based in Miami, Florida, is proud to support this
launch and play a key role in facilitating the Carroten x Target
retail expansion. The company will oversee logistics and marketing
efforts to amplify Carroten's visibility and positioning within the
competitive U.S. beauty market.
Petrou expressed enthusiasm, stating, "We are thrilled to launch
at Target in the U.S. market, offering our customers the absolute
experience under the sun, steadily committed to quality,
innovation, and accessibility for all."
About Carroten
Carroten, a leading personal care brand
under the Sarantis Group, is best known for its high-quality
tanning products. Originating in Greece, it is the country's #1 suncare brand,
recognized for innovative formulas that blend sun protection with
skincare benefits. Its range nourishes the skin while delivering
exceptional results, making it a trusted name in suncare and
tanning. Learn more at carrotenus.com.
For Media Inquiries, Please Contact:
Vanessa Roque
Marketing Manager at SAYN
(786) 282-7344
vanessa@sayn.com
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SOURCE Carroten
