Extraterrestrials Finally Make Contact with
Distracted Earthlings By Launching a Squarespace Website
NEW
YORK, Feb. 7, 2024 /PRNewswire/
-- Squarespace (NYSE: SQSP), the design-driven platform
helping entrepreneurs build brands and businesses online, today
revealed its 10th Super Bowl campaign directed by Martin Scorsese. The 30-second spot, titled
'Hello Down There', will run during the first half of Super
Bowl LVIII on Feb. 11, 2024.
Squarespace helps millions of entrepreneurs worldwide succeed
and, for the first time ever, the platform has been tapped by
extraterrestrials looking to capture the attention of the billions
of earthlings below.
Directed by the legendary Martin
Scorsese, 'Hello Down There' is a humorous take
on capturing the essence of human life consumed by the digital
world. As the spot opens, people around the world are so
preoccupied by the normal barrage of digital content that they miss
bold attempts by extraterrestrials to make contact. The
intergalactic visitors become increasingly frustrated, until they
decide to leverage Earth's best tool for standing out and getting
noticed – a beautiful Squarespace website.
Leveraging the Squarespace platform, the extraterrestrials
secured a domain and built a beautiful and unique website using
Fluid Engine™, the simplest way to express creativity online.
Creating their website was the first step in making their dream of
intergalactic connection a reality. A website made them
discoverable; it made them real.
"At my age, it's a stretch finding a directorial debut. When
Squarespace first approached me to create a spot, I thought this
was my shot," said Martin Scorsese.
"Let's go big, let's do something out of this world – space guys
building a website. I'm a New Yorker. We're busy, always on the
move. Would we even notice extraterrestrials living among us? It's
going to launch on this show called Super Bowl? Supposed to be
big!"
"At Squarespace, we have always said that an idea isn't real
until you make a website for it," said David Lee, Chief Creative Officer at
Squarespace. "It's been an honor to work alongside the cinematic
legend Martin Scorsese to bring this
insight to life through his lens for our 10th Super Bowl campaign.
Our focus on design and creativity has always been at the heart of
our business and the reason why people choose us – and nothing
illustrates this more than our Super Bowl campaigns."
The Super Bowl advertisement is at the center of a broader
marketing campaign that aims to highlight the legitimizing effect
of having a professional web presence. In addition to the game day
spot, the campaign includes a comprehensive global content
marketing campaign leading up to, and following, the game that will
be promoted across digital and social channels throughout the first
half of 2024. Additional elements of the campaign include an
extended version of the in-game spot, special edition movie
posters, as well as additional video content, including a comedic
short film featuring Martin Scorsese
and his daughter Francesca Scorsese
discussing the creation of a Squarespace website. Francesca also
directed a behind-the-scenes look at the in-spot production
process.
As part of the campaign, Squarespace launched a new special
edition website template Hello Down There built on Fluid
Engine™ that features a sci-fi inspired design system and offers
dynamic commerce features, including an online store front,
courses, and appointment-based bookings via Acuity Scheduling.
For anyone looking to turn their out of this world idea or
business into reality, a website makes it real. Whether an
entrepreneur or extraterrestrial, Squarespace has all the tools you
need to stand out and succeed. From securing your domain, building
a beautiful and integrated online presence, and running your
business, Squarespace makes it easier than ever to get started.
To learn more about the campaign or build a website using the
customized Hello Down There template, click here.
About Squarespace
Squarespace (NYSE: SQSP) is a
design-driven platform helping entrepreneurs build brands and
businesses online. We empower millions in more than 200 countries
and territories with all the tools they need to create an online
presence, build an audience, monetize, and scale their business.
Our suite of products range from websites, domains, ecommerce, and
marketing tools, as well as tools for scheduling with Acuity,
creating and managing social media presence with Bio Sites and Unfold, and hospitality business
management via Tock. For more information, visit
www.squarespace.com.
Media Contact
press@squarespace.com
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SOURCE Squarespace, Inc.