Square Go, Square’s New Booking App, Seamlessly Connects Consumers with Beauty and Personal Care Businesses
09 8월 2023 - 1:00AM
Business Wire
Square Go provides consumers access to one of
the largest network of beauty and personal care businesses in the
industry, with more than 250,000 professionals offering 2 million
self-care services¹
Today, Square launched Square Go, a consumer booking app that
provides an end-to-end booking experience so consumers can search,
discover, and schedule with highly-rated independent service
providers in their area. The Square Go mobile app also increases
seller visibility, helping beauty and personal care professionals
grow and retain their customer base.
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the full release here:
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(Graphic: Square)
“Square Go has helped me reach another level of clientele I
didn’t know I could by increasing visibility of my business, which
also helps us financially,” said Justin Lavalle, Owner of J Lava
Salon in Winter Park, FL. “Square Go has added tremendous value to
both my salon and clients by creating a professional look and ease
of booking for my clients. Now, clients don’t need to stop their
work day to call me and schedule appointments, but they can do it
all themselves, which also helps save me time.”
Square Go offers new, convenient features for consumers:
- Consumers can book appointments with new businesses in their
area based on location, service, and availability, all with a
smooth and effortless experience.
- To offer personalized recommendations, the mobile app suggests
businesses based on a consumer’s previous booking patterns.
- Consumers can receive appointment notifications and manage
bookings through Square Go by confirming, rescheduling, or
canceling appointments. Square found a 55% decrease in no-shows
among Square Go users.
- Square Go makes rebooking convenient by showcasing previous
appointment history, helping grow customer satisfaction and
retention, with 30% of consumers rebooking after seeing a
suggestion to do so within the app.
“As someone who is constantly managing different appointments, I
love having all my appointment info in one place! It was really
easy to reschedule an appointment I had for a facial at the last
minute when I was out and about. Plus, the design is really cute
and super simple to use.” - App Store review from CaraCaraNYC.
Square Go directly integrates with Square Appointments, with
plans to bring its mobile booking functionality to more industries
beyond beauty, further connecting consumers and businesses. Since
Square Appointments’ launch in 2014, consumers have booked more
than 488M appointments on the platform. In June 2023, roughly 10M
consumers booked with Square Appointments, an increase of 15%
year-over-year. Since 83% of Square Appointments are booked on
mobile versus on a desktop, Square Go is meeting consumer
preferences for mobile-first experiences through on-the-go, 24/7
booking.
“This launch marks a significant milestone for Square sellers
and their customers as we continue investing in software that
equips businesses with powerful omnichannel tools,” said Alyssa
Henry, CEO of Square. “We believe Square Go is an important step in
helping sellers make more sales by offering seller discovery and
exceptional customer experiences. While we’re starting with beauty
and personal care, Square Go will expand into additional industries
to enable even more sellers and their customers.”
Square is offering merchants a professional look with a Square
Go business profile that further increases discoverability and
extends their brand. While Square Go automatically builds a
business’ profile based on their booking site, sellers can
personalize their profile with information a customer needs to make
a booking decision, helping attract more customers. This includes
photos, staff directory, services, pricing, links to social media
accounts, and more. Square Go automatically solicits verified
reviews and feedback following an appointment that are then
displayed in a seller’s profile. Businesses can also solicit
private feedback following a service to better improve operations
and customer service.
To help businesses retain and grow customer relationships,
Square Go shares timely rebooking prompts following an appointment
to encourage consumers to schedule their next visit. Consumers that
use Square Go have 23% higher rebook rates than non-Square Go users
as more buyers see value in using the mobile app. All appointment
bookings and changes are directly reflected in a seller’s calendar,
helping with accurate reporting and employee staffing for efficient
operations.
Coming soon, consumers will be able to join waitlists,
experience more advanced business recommendations when looking for
new providers, and pay in-app following a booking. In the future,
businesses will also benefit from advanced staff profiles.
Square Go is currently available in the US for iOS users.
Consumers can get started by downloading Square Go in the App
Store. Square Go is available for Square Appointments’ beauty and
personal care sellers. Square Appointments is an all-in-one
solution specifically designed for the beauty and wellness space,
offering three monthly subscription plans: Free, Premium, and Plus.
Square Go is free for both consumers and businesses.
About Square
Square makes commerce and financial services easy and accessible
with its integrated ecosystem of solutions. Square offers
purpose-built software to run complex restaurant, retail, and
professional services operations, versatile e-commerce tools,
embedded financial services and banking products, buy now, pay
later functionality through Afterpay, staff management and payroll
capabilities, and much more – all of which work together to save
sellers time and effort. Millions of sellers across the globe trust
Square to power their business and help them thrive in the economy.
For more information, visit www.squareup.com.
(1) Represents the total number of
professionals on Square Appointments who had at least one booking
during the 12 month period ending June 30, 2023.
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version on businesswire.com: https://www.businesswire.com/news/home/20230808336087/en/
press@squareup.com
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