HBX and Afterpay Offer Flexible Spending for Luxury and Streetwear Shoppers
08 6월 2022 - 10:00PM
Business Wire
Streetwear and lifestyle fashion enthusiasts can shop now and
pay later on more than 250 trend-setting brands on Hypebeast’s
e-commerce platform, HBX.
Today, Afterpay announced its new partnership with HBX,
Hypebeast’s global e-commerce platform and retail destination, to
make luxury and streetwear brands more accessible for shoppers to
purchase online in four installments. As two leading brands at the
intersection of culture and youth, the partnership will allow more
Gen Z and Millennials to shop the world of contemporary fashion and
lifestyle while paying over time.
Over the past two-years, the younger generation have preferred
to use ‘Buy Now, Pay Later’ to budget their purchases, with
spending up 925%1 since the start of the pandemic. HBX’s Gen Z and
Millennial consumers can now benefit by using Afterpay to
responsibly spend on the latest curated trends from fashion to art
to design and culture. This partnership will be a joint effort by
both brands to break down entry barriers for customers to attain
curated collections and exclusive drops by paying over time.
Huan Nguyen, Chief Revenue Officer at Hypebeast said, “We
are excited to partner with Afterpay to offer our community a more
seamless shopping experience at HBX. With this partnership, we look
forward to offering our consumers increased convenience and
accessibility to our global and exciting assortment of over 250
fashion and lifestyle brands on HBX.”
Zahir Khoja, General Manager of Platforms and
Partnerships at Afterpay said, “We’re excited to
add HBX to our growing platform of designer merchants and offer
curated fashion and lifestyle products that enable shoppers to use
their own money to pay in four easy installments. Together, we can
empower the next generation to use a payment solution that unlocks
access to new and exciting products without opting into expensive
credit cards that can lead them into revolving debt.”
With more than 250 curated brands from both established and
up-and-coming menswear, womenswear and lifestyle labels, HBX
currently offers Afterpay on purchases made online, and plans to
roll out its flexible payment option in-store at its New York City
flagship for access to new brand launches - giving them a true
omnichannel experience. The lifestyle brand joins Afterpay’s wide
network of over 144,000³ global retailers and brands, which helps
people budget and spend responsibly.
To learn more about how Afterpay has transformed the way
consumers pay, visit newsroom.afterpay.com.
About Hypebeast
Hypebeast is a leading global platform for contemporary culture
and lifestyle, and a premier destination for editorially-driven
commerce and content. Founded in 2005, it became a publicly listed
media company in 2016 and today has a total reach of over 44.7M
users across all platforms and boasts a global readership across
North America, Asia Pacific, Europe and more. The Group has
expanded its publishing brands to a wider scope in recent years,
encompassing Hypebeast and its multiple content distribution
platforms, e-commerce store HBX.com, and agency Hypemaker.
About Afterpay
Afterpay Limited is transforming the way we pay by allowing
customers to buy products immediately and pay for their purchases
over four installments.2 The service is completely free2 for
customers who pay on time - helping people spend responsibly by
paying over four installments without incurring interest. As of
March 31, 2022, Afterpay is offered by more than 144,000 of the
world’s favorite retailers and more than 20 million active
customers have adopted the service.3
Afterpay is currently available in Australia, Canada, New
Zealand, the United States and the United Kingdom, France, Italy
and Spain, where it is known as Clearpay. Afterpay is on a mission
to power an economy in which everyone wins. Afterpay is a wholly
owned subsidiary of Block, Inc. (NYSE: SQ).
1Afterpay Next Gen Index, Feb 2022 2Late fees may apply.
Eligibility criteria apply. See afterpay.com for full terms.
3Figures released in Block Q1 2022 results
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Daphne Duong dduong@squareup.com
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