Square Announces Three Powerful New Developer Tools at Unboxed 2021 Conference
14 5월 2021 - 1:30AM
Business Wire
Developers can now build on top of Square Online for the first
time
Today, at Square’s fifth annual partner and developer
conference, Square Unboxed, the company announced three new
developer tools, including early access of the long-awaited
Snippets API for Square Online.
Snippets API, the first API built on top of Square Online,
enables developers to create plugins that help sellers create
engaging online experiences. The ability to build extensions for
Square Online was one of the most requested developer features over
the past year due to the rapid growth of online selling. By
combining Snippets API with other Square APIs, developers can
create new, interactive ways for sellers to engage their customers
online - helping to secure initial sales, build long term loyalty,
and increase conversion rates.
Fomo, a social proof marketing platform that displays
unobtrusive customer interaction notifications on elements like
purchases, reviews, and live traffic, used Snippets API to easily
integrate with Square Online and reach more online sellers.
“We help our users build trust and urgency with prospective
shoppers by showing that other customers are engaging with the
online store in real-time - just like the online equivalent to a
busy store,” said Hideko Tachibana, Fomo’s CEO. “Square
Online sellers can easily embed Fomo with just one click, without
needing to touch any code. From a technical perspective, the
Snippets API was straightforward and easy to use, and our devs were
able to get a working solution in just a couple of hours.”
Omnichannel payments were a recurring theme at the conference,
where Square’s head of eCommerce, David Rusenko revealed
that Square Online growth has been especially strong in the past
year, achieving more than 2x growth in active sellers each quarter
since the beginning of 2020.
Square also announced the general availability of Web Payments
SDK and Loyalty API, two new tools that help to optimize and extend
the benefits of online selling. Square Loyalty API enables
developers to leverage Square Loyalty rewards programs, offering a
seamless omnichannel loyalty experience for Square sellers.
Meanwhile, Web Payments SDK provides a highly-responsive,
customizable online payment experience that can be integrated into
any eCommerce site. The SDK supports multiple payment methods
including ACH bank payments, which will be critical as Square
continues to move upmarket and serve larger sellers.
During the opening remarks at the conference, Square’s head
of partner management, Gabriella Hernandez, spoke to the rate
at which Square’s partner initiatives have grown in recent years.
She revealed that since 2018, the number of 90-day active
developers building solutions for sellers on Square’s platform has
grown more than 30% annually. Square also saw nearly 50% annual
growth since 2018 in seller adoption of partner solutions.
Snippets API and Web Payments SDK are available now globally,
with ACH available in beta in the U.S. only. Loyalty API is
available now in the US, with additional countries coming soon.
To learn more about joining Square’s growing partner ecosystem,
visit https://squareup.com/partnerships. To learn more about the
many other commerce APIs and SDKs now available on Square’s
Developer Platform, visit https://developer.squareup.com.
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Media Contact: press@squareup.com
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