Square & The National Christmas Tree Association Unveil Christmas Tree Calculator That Predicts The Best Day For Consumers To...
14 11월 2019 - 11:00PM
Business Wire
Square, Inc., (NYSE: SQ) in partnership with the National
Christmas Tree Association, released a Christmas Tree Calculator
and data report, based on Square sales from thousands of Christmas
tree farmers and sellers across the country. Using price
fluctuations throughout the holiday season, the calculator helps
consumers strategically select the best day to buy their tree,
based on their region, how long they plan to keep it, and desired
budget.
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Christmas Tree price fluctuations over
time, according to Square data (Photo: Business Wire)
According to Square sales data, the report shows that Christmas
tree prices increased 23% from 2015 to 2018, with the average price
rising from $62 to $76. Last season alone, prices saw a 5%
increase. Industry experts from the National Christmas Tree
Association note that the price increase stems from strong consumer
demand for real Christmas trees, particularly from millennials,
coupled with a tight tree supply and therefore little reason for
retailers and growers to offer deep discounts. That said, every
family seeking a real tree this season will certainly be able to
buy one, Tim O’Connor, Executive Director of the National Christmas
Tree Association explains.
Square data shows that the Christmas tree buying season kicks
into high gear on Black Friday with an average price of $79, and
prices spike on Cyber Monday, reaching $84. For customers seeking a
deal, holding out until the week before Christmas could save you up
to 29%. Prices for procrastinators hit an all time low on Christmas
Eve at $50.
In order to determine the best time to buy a tree in your area,
check out Square’s Christmas Tree Calculator, which
suggests the ideal date to purchase your real Christmas tree based
on region, desired budget, and how long you hope to keep it.
“Year after year, we see continued growth in the number of
Christmas trees sold at tree farms,” O’Connor says. He attributes
much of this growth to the popularity of agritainment, otherwise
known as farm-based entertainment and activities like hayrides,
arts and crafts, light shows, pig racing, corn mazes, and more.
“With the increased consumer desire for authentic farm experiences,
we’re noticing many of our members tap into that cultural trend by
creating a space where families can spend an entire afternoon or
evening. It’s a way to create new family traditions while putting a
face to growers and truly understanding where their trees come
from.”
For a seasonal industry like Christmas trees, agritainment is
also opening the doors for business owners to diversify revenue
streams. Take Michael May, for example, owner of Lazy Acres Farm in
Chunky, Mississippi. Since taking over the farm from his parents 19
years ago, May has gradually added new attractions, to create a
robust farm experience for his customers, during the Christmas
season and beyond.
“With a typical Christmas Tree farm, you get paid once a year.
So I’m constantly dreaming up new ways to diversify our income,
through all seasons,” May says. “It’s about creating new avenues
for us to encourage visitors to come and spend the day, not just
select their tree and leave.”
Since taking full ownership of the farm nearly two decades ago,
May added a pumpkin patch in the Fall, Easter egg hunts in the
Spring, and hosts weddings in the Summer. During the Christmas
season, visitors can ride Lazy Acres’ tractor-drawn sleigh into the
fields to cut down their own tree, drive through their Christmas
light show, spend time at the animal park, or visit Santa’s
Workshop, where elves help families decorate Christmas Cookies,
design ornaments, and build their own stuffed animals.
About Square, Inc.
Square, Inc. (NYSE: SQ) revolutionized payments in 2009 with
Square Reader, making it possible for anyone to accept card
payments using a smartphone or tablet. Today, we build tools to
empower businesses and individuals to participate in the economy.
Sellers use Square to reach buyers online and in-person, manage
their business, and access financing. And individuals use Cash App
to spend, send, store, and invest money. Square has offices in the
United States, Canada, Japan, Australia, Ireland, and the UK.
About The National Christmas Tree Association (NCTA)
The National Christmas Tree Association, founded in 1955, is the
national trade association representing the farm- grown Christmas
tree industry. NCTA represents hundreds of active member farms, 29
state and regional associations and nearly 4,000 affiliated
businesses that grow and sell Christmas trees or provide related
services. For information on real Christmas tree selection and care
tips, or to find a Christmas tree farm or lot in your area, please
visit www.realchristmastrees.org
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version on businesswire.com: https://www.businesswire.com/news/home/20191114005132/en/
Media contact: press@squareup.com
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