Square and The National Christmas Tree Association Reveal Why Millennials Might Be Saving the Christmas Tree Industry
13 11월 2018 - 10:00PM
Business Wire
New data shows seasonal price changes and 2018
consumer guide to purchasing a Christmas Tree
Square, Inc. (NYSE: SQ) in partnership with the National
Christmas Tree Association released a data report analyzing Square
sales from thousands of Christmas tree farmers and sellers across
the country. The findings reveal price fluctuations throughout the
holiday season, giving consumers a guide to selecting the best day
to buy their tree.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20181113005347/en/
How Christmas Tree pricing and demand
fluctuate, from Black Friday to Christmas Eve. (Graphic: Business
Wire)
According to Square sales data, the report shows that Christmas
tree prices increased 17% from 2015 to 2017, with the average price
rising from $64 to $73. Industry experts from the National
Christmas Tree Association estimate prices will hold steady this
year, with plenty of trees to go around and that every consumer who
wants a real tree will be able to buy one.
“While prices have increased over the past two years, this is
the first time in more than a decade that many local tree farmers
are profitable,” said Tim O’Connor, Executive Director of the
National Christmas Tree Association. “Now more than ever, we hope
to see families support American Christmas tree farmers, and create
their own holiday tradition and family memories of choosing a
locally grown tree this Christmas.”
For those headed to the farm, local charity lot, or retailer,
Square data shows the Christmas tree buying season kicks into high
gear on Black Friday with average price of $77, and prices spike on
Cyber Monday, reaching $81. For those looking for a deal, holding
out until the week before Christmas could save you about 22%.
Prices for procrastinators hit an all time low on Christmas Eve at
$47.
This season marks the sign of an early renaissance for Christmas
tree farmers thanks to environmentally conscious millennials who
are opting to buy natural, locally grown trees, according to the
National Christmas Tree Association. Demand previously dipped when
baby boomers turned to fake trees as their kids moved out of the
house. Christmas trees are now part of millennials’ hyper-awareness
and affinity for all-natural and locally sourced food, beauty
products, home goods, and more.
Local growers say they are also embracing millennial customers
seeking out the perfect social media moment choosing or cutting
down a tree.
“This season we’re creating new areas for family photo
opportunities, and have a hashtag and geotag ready for our
visitors,” said Leah Grant, a 24-year-old Square customer taking
over her family’s Christmas tree business, Grant’s Greenhouse, in
Williamsburg, Ohio. “We’re also adding more experiential options
like a wreath-making workshop and hosting local crafters in the
farm’s storefront to help make our farm a tradition for families
for years to come.”
About Square, Inc.
Square, Inc. (NYSE:SQ) creates tools that help sellers start,
run, and grow their businesses. Square enables sellers to accept
card payments and also provides reporting and analytics, next-day
settlement, and chargeback protection. Square’s point-of-sale
software and other business services help sellers manage inventory,
locations, and employees; access financing; engage buyers; build a
website or online store; and grow sales. The Cash App is an easy
way to send, spend, and receive money, and Caviar is a
food-ordering platform. Square was founded in 2009 and is
headquartered in San Francisco, with offices in the United States,
Canada, Japan, Australia, Ireland, and the UK.
About the National Christmas Tree Association (NCTA)
The National Christmas Tree Association is the national trade
association representing the farm-grown Christmas tree industry.
NCTA represents hundreds of active member farms, 29 state and
regional associations and nearly 4,000 affiliated businesses that
grow and sell Christmas trees or provide related services. For
information on real Christmas tree selection and care tips, or to
find a Christmas tree farm or lot in your area, please visit
www.realchristmastrees.org.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20181113005347/en/
Square, Inc.Media contact:press@squareup.com
Block (NYSE:SQ)
과거 데이터 주식 차트
부터 6월(6) 2024 으로 7월(7) 2024
Block (NYSE:SQ)
과거 데이터 주식 차트
부터 7월(7) 2023 으로 7월(7) 2024