Exosphere Content To Be Broadcast During The
Game on CBS And Run Throughout Super Bowl Week
Both Interior and Exterior of Sphere to be
Showcased
LAS VEGAS ,
Feb. 4,
2024 /PRNewswire/ -- Sphere Entertainment Co.
(NYSE: SPHR) and the NFL today announced a collaboration that will
see custom Super Bowl LVIII content, created exclusively by Sphere
Studios, displayed on Sphere's fully programmable LED exterior –
the Exosphere – throughout Super Bowl Week. As part of this, Sphere
will also be featured in CBS Sports' coverage of Super Bowl LVIII
on CBS and Paramount+.
"We welcome Super Bowl LVIII to Las Vegas, which continues to
reinforce its place as a destination for the biggest events in
sports and entertainment," said Joel
Fisher, Executive Vice President, Marquee Events and
Operations for MSG Entertainment, who oversees marquee events for
Sphere. "As a new Las Vegas landmark, Sphere is recognized
worldwide for its dynamic visuals, and we're proud to collaborate
with the NFL on content that will captivate audiences both in
Las Vegas and watching on
CBS."
"The Super Bowl and Sphere are two globally recognized brands,
and together will showcase the power of this unparalleled digital
canvas to bring fans together around Super Bowl LVIII," said
Guy Barnett, Senior Vice President
Brand Strategy & Creative
Development, Sphere Entertainment. "The custom Super Bowl-themed
content our Sphere Studios team created for the Exosphere will
surprise and delight fans, adding a one-of-a-kind element to the
first ever Las Vegas Super Bowl, and to the game broadcast."
"In the short amount of time since its opening, Sphere has
established itself as one of the most recognizable landmarks in
Las Vegas and we're thrilled about
this collaboration in the lead up to Super Bowl LVIII," said
Peter O'Reilly, Executive Vice
President, Club Business, League Events & International at the
NFL. "There won't be a better place for the League and our family
of official NFL partners to display their creative and message the
thousands of fans descending upon Las Vegas for the biggest annual
sports event in the world."
Super Bowl Week in Las Vegas
officially kicks off tomorrow, as does a slate of custom Exosphere
content that will run throughout the week. Working in collaboration
with the NFL, Sphere will display content including: a countdown
clock leading up to kick-off on Sunday; a welcome visual that will
serve as a beacon for the hundreds of thousands of people expected
to descend on Las Vegas; and key graphics highlighting the matchup
between the Kansas City Chiefs and the San
Francisco 49ers. In celebration of Super Bowl history,
Sphere will showcase all 57 Super Bowl rings, giving fans on the
ground in Las Vegas an opportunity
to pose in front of their team's ring. Throughout the game, content
on the Exosphere will run live, in real time in response to action
on the field.
During the game, the CBS Sports' broadcast of Super Bowl LVIII
will showcase Sphere. Both the Exosphere and the interior of Sphere
will be featured as part of two curated moments in custom,
one-of-a-kind videos filmed at the venue that showcase the
immersive capabilities of Sphere's 16K x 16K
resolution interior display plane.
In celebration of Super Bowl LVIII, Sphere Studios created
custom content that will run throughout the week. This includes, as
part of its ongoing XO/Art program, commissions from legendary
street artists to create custom art for the Exosphere that will run
at various times this week.
In addition to custom NFL and Super Bowl content, some of the
world's largest brands will have advertisements displayed on the
Exosphere throughout Super Bowl Week.
The largest LED screen on Earth, the Exosphere consists of
approximately 1.2 million LED pucks, spaced eight inches apart.
Each puck contains 48 individual LED diodes, with each diode
capable of displaying 256 million different colors – creating a
vivid landmark on the Las Vegas skyline.
For visual assets, please click here.
About Sphere:
Sphere is a next-generation
entertainment medium that is redefining the future of live
entertainment. A venue where the foremost artists, creators, and
technologists create extraordinary experiences that take
storytelling to a new level and transport audiences to places both
real and imagined. The venue hosts original Sphere Experiences from
leading Hollywood directors; concerts and residencies from the
world's biggest artists; and premier marquee events. The first
Sphere venue opened in Las Vegas
in September 2023, and is a new Las
Vegas landmark, powered by cutting-edge technologies that ignite
the senses and enable audiences to share experiences at a
never-before-seen scale. More information is available at
thespherevegas.com.
About Sphere Entertainment Co.
Sphere Entertainment
Co. (NYSE: SPHR) is a premier live entertainment and media company.
The Company includes Sphere, a next-generation entertainment medium
powered by cutting-edge technologies to redefine the future of
entertainment. The first Sphere venue in Las Vegas opened in September 2023. In addition, the Company includes
MSG Networks, which operates two regional sports and entertainment
networks, MSG Network and MSG Sportsnet, as well as a
direct-to-consumer and authenticated streaming product, MSG+,
delivering a wide range of live sports content and other
programming. More information is available at
sphereentertainmentco.com.
Contact:
Sphere
Entertainment / spherepr@thesphere.com
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SOURCE Sphere Entertainment Co.