REY Reynolds Reynolds A

DAYTON, Ohio, Oct. 20 /PRNewswire-FirstCall/ -- The Reynolds and Reynolds Company (NYSE:REY) and First Advantage CREDCO, a wholly owned subsidiary of First Advantage Corporation (NASDAQ:FADV), are teaming to deliver pre- qualified consumer prospect leads to automobile dealerships in the U.S. With the leads, dealerships can efficiently target in-market customers and sell more cars. In the agreement, Reynolds will provide a certified data interface that offers direct access between its flagship CRM solution, Contact Management, and CREDCO's Lead Prospector Solutions, a comprehensive suite of integrated consumer leads for automotive dealers. Reynolds will also provide a certified data interface to those customer relationship management (CRM) providers in the Reynolds Certified Interface (RCI) program. First Advantage CREDCO's Lead Prospector Solution provides dealers with high-quality consumer prospects from a broad consumer lead base that includes Internet, demographically-targeted, bankruptcy and subprime leads. Dealers can have these leads delivered directly to their Reynolds' Contact Management application, from a participating CRM vendor solution in the RCI program or request to have them sent in another manner to the dealership. This solution enables dealers to focus on showing cars and closing deals, not generating prospect leads. First Advantage CREDCO delivers the following category of targeted and qualified prospect leads: - Lead Prospector Targeted - The targeted lead generation solution uses predictive and segmentation technology to deliver prospect leads that enable dealers to target the right customer with the right promotion at the right time. - Lead Prospector Bankruptcy - With a proprietary lead collection system, the CREDCO system can access Chapter 7 bankruptcy information in a dealer's market, up to 10 days earlier than any other source. Dealers get the advantage of early notification. - Lead Prospector Internet - Delivers qualified Internet prospect leads from multiple Web sites and industry providers, enabling dealers to follow up with customers and focus on selling cars. - Lead Prospector Subprime - Connects dealers with pre-qualified and in- market consumer leads providing a steady stream of car-buying prospects. "Our expanded relationship with Reynolds enables our mutual customers to get access to quality consumer leads in an efficient, secure manner," said Kevin Clements, senior vice president of corporate development for First Advantage CREDCO. "With the Reynolds interface and the Lead Prospector Solutions, dealers can maximize their marketing campaign results and sales opportunities." Scot Eisenfelder, senior vice president of Marketing and Strategic Planning and Solutions Management for Reynolds, said, "Reynolds continually looks for ways to better serve our customers and this collaboration is an example of that. We continue to bring innovative products and services to dealers to help them better and more profitably sell cars and take care of customers." CRM providers in the Reynolds Certified Interface program will be able to request the standard interface to CREDCO's Lead Prospector Solutions. For a list of current Reynolds' Certified vendors, visit: http://www.reyrey.com/for_customers/solutions/rci/vendors.asp Since 1991, the two companies have enjoyed a successful business relationship based on CreditMaster(R), First Advantage CREDCO's private- labeled credit services brand. CreditMaster can provide REYNOLDSYSTEM(TM) dealerships with integrated, flexible credit reporting to help make fast, accurate, reliable delivery decisions. About Reynolds Reynolds and Reynolds ( http://www.reyrey.com/ ) has helped automobile dealers sell cars and take care of customers since 1927. Today, more than 15,000 dealers worldwide rely on Reynolds to help run their dealerships. In the U.S. and Canada, the REYNOLDSYSTEM(TM) combines comprehensive solutions, experienced people and proven practices that drive total dealership performance through a full range of retail Web and customer relationship management solutions, e-learning and consulting services, documents, data management and integration, networking and support and leasing services. Internationally, Reynolds serves dealers in more than 35 countries through a broad range of retailing solutions and consulting services. About First Advantage CREDCO First Advantage CREDCO, a wholly-owned subsidiary of First Advantage Corporation, processes millions of consumer transactions annually and is the leading provider of specialty credit reports and services to the automotive industry. Additionally, First Advantage CREDCO provides the automotive industry with comprehensive identity verification and consumer lead solutions. More information about the company can be found at http://www.fadvcredco.com/. About First Advantage Corporation First Advantage Corporation (NASDAQ:FADV) combines industry expertise with information to create products and services that organizations worldwide use to make smarter business decisions. First Advantage is a leading provider of consumer credit information in the automotive, mortgage and subprime markets; business credit information in the transportation industry; lead generation services; motor vehicle record reports; supply chain security consulting; employment background verifications; occupational health services; applicant tracking systems; recruiting solutions; skills and behavioral assessments; business tax consulting services; insurance fraud, corporate and litigation investigations; surveillance; computer forensics; electronic discovery; data recovery; due diligence reporting; resident screening; property management software; renters insurance and consumer location services. First Advantage ranks among the top companies in all of its major business lines. First Advantage is headquartered in St. Petersburg, Fla., and has more than 4,100 employees in offices throughout the United States and abroad. More information about First Advantage can be found at http://www.fadv.com/. DATASOURCE: The Reynolds and Reynolds Company CONTACT: Mark Feighery of The Reynolds and Reynolds Company, +1-937-485-8107, or Web site: http://www.reyrey.com/ http://www.reyrey.com/for_customers/solutions/rci/vendors.asp http://www.fadvcredco.com/ http://www.fadv.com/

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