Piper Sandler Completes 47th Semi-Annual Taking Stock With Teens® Survey
09 4월 2024 - 10:00PM
Business Wire
Over 6,000 Generation Z U.S. Teens
Surveyed
Piper Sandler Companies (NYSE: PIPR), a leading investment bank,
completes its 47th semi-annual Taking Stock With Teens® survey in
partnership with DECA. The Piper Sandler equity research team now
has more than 61 million data points around teen preferences and
spending in the 23 plus years of researching teens. To see the full
list of key findings, view the report summary and request the full
survey report, visit pipersandler.com/teens.
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the full release here:
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“We are excited to share the results of our spring 2024 Taking
Stock With Teens® survey which offers an in-depth look at how Gen Z
is impacting our overall economy through their spending habits. Our
survey results indicate a slight increase in teen spending
sequentially from fall 2023, but self-reported spend is down 6%
year-over-year, well below pre-pandemic levels. We are seeing some
significant shifts in brand preferences including the rise of
smaller, innovative brands which are taking share from incumbents.
We think social media has led to an accelerated trend cycle
including an increased emphasis on key products, and brands will
have to be nimble to keep up,” said Abbie Zvejnieks, senior
research analyst at Piper Sandler.
Clothing and footwear Nike remains the number one brand for all
teens in both apparel and footwear, however Nike is beginning to
lose share across categories to players such as On Running, HOKA
and New Balance. Lululemon Athletica remains the number two
athletic apparel brand among upper-income teens, but we are seeing
up and coming players such as Alo Yoga and Vuori start to gain some
share.
Beauty The core beauty wallet reached its highest level since
spring 2018 at $339 with growth across all categories. e.l.f.
Beauty continues to dominate the space, ranking number one among
teens in addition to ranking in the top 10 skincare brands and
beauty destinations. Teen beauty consumers continue to prove their
preference of in-store shopping versus online with 85% showing a
preference for in-store purchases.
Technology and social media While TikTok remains the number one
favorite social media platform, Instagram made a strong improvement
this spring, taking the number two spot from Snapchat. Netflix
returned as the leader in daily video consumption for teens with
29% share.
Restaurants and Food Our spring survey features a new category
which measures preferences of coffee, tea or beverage chains.
Starbucks ranked first among teens with 37% share. Chick-fil-A
remains the number one favorite restaurant. In the energy drink
space, Celsius over indexes with teens (~17% teen mindshare
compared to ~12% market share), while Red Bull and Monster under
index.
ABOUT PIPER SANDLER Piper Sandler Companies (NYSE: PIPR)
is a leading investment bank driven to help clients Realize the
Power of Partnership®. Securities brokerage and investment banking
services are offered in the U.S. through Piper Sandler & Co.,
member SIPC and NYSE; in the U.K. through Piper Sandler Ltd.,
authorized and regulated by the U.K. Financial Conduct Authority;
and in Hong Kong through Piper Sandler Hong Kong Limited,
authorized and regulated by the Securities and Futures Commission.
Alternative asset management and fixed income advisory services are
offered through separately registered advisory affiliates.
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version on businesswire.com: https://www.businesswire.com/news/home/20240409532694/en/
Nick Lawler Tel: 212 891-8954 nick.lawler@psc.com
Piper Sandler Companies (NYSE:PIPR)
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Piper Sandler Companies (NYSE:PIPR)
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