Prime Hotels & Resorts Holds 'Opening Ceremonies' at 12 Properties Nationwide to Celebrate 'Feat of Olympic Proportion' FAIRFIELD, N.J., Aug. 5 /PRNewswire-FirstCall/ -- Timed to its completion of converting 12 former Wyndham hotels, and in the spirit of the upcoming Olympic Games, PRIME Hotels & Resorts is holding a "feat of Olympic proportion" by staging "Opening Ceremonies" at 12 of its properties nationwide throughout the months of July and August, 2004. The events provide games, food, drink and entertainment for some 1,500 people who are attending nationwide. The coast-to-coast blitz process includes five teams going door-to-door in local markets to create awareness of the newly converted hotels. They include properties in: Salt Lake City, UT, Sunnyvale, CA, Naperville, IL, Bloomington, IL, two in Seattle, WA, San Diego, CA, Nashville, TN, Atlanta, GA, and three in Phoenix, AZ. Among the agenda items are ribbon-cutting ceremonies, "Olympic Games" including Olympic pillow toss and the Nerf basketball shootout, and International receptions of food and beverage from across the globe. As part of the brand's move into the upscale full-service hotel arena, and to differentiate itself in that marketplace, PRIME Hotels & Resorts is providing free and unlimited wired and wireless, high-speed Internet access at all of its properties. Furthermore, as members of the Prime Rewards loyalty program, guests staying at PRIME Hotels & Resorts can enjoy PRIME Personal Choices by selecting their own, favorite Welcome Amenities that will be in their guest room awaiting their arrival. Prime Rewards members also earn both points and miles for FREE nights and FUN flights as a participant in its Prime Rewards loyalty program. Members will also earn a minimum of 500 airline miles per stay. Prime Hospitality Corp. launched the PRIME Hotels & Resorts brand in January 2003 with the conversion of the Sheraton Saratoga Springs to PRIME Hotel & Conference Center- Saratoga Springs, NY. In March of this year, the chain expanded with the re-branding of the Radisson Hotel & Suites, Fairfield, NJ and the Radisson Suites, Secaucus, NJ, and in the past three months 12 Wyndham hotels to the PRIME Hotels & Resorts brand. In December 2003, Prime Hospitality Corp. entered into a management agreement with Hospitality Properties Trust (HPT) for 24 AmeriSuites hotels and 12 full-service Wyndham hotels to be re-branded under PRIME Hotels & Resorts chain. The agreement became effective on January 1, 2004 for the AmeriSuites hotels and February 1, 2004 for the PRIME Hotels & Resorts hotels. Also, as part of the agreement, HPT will provide $25 million during the first two years to pay for re-branding and other capital improvements on the 36 hotels. Prime Hospitality Corp., one of the nation's premiere lodging companies, owns, manages, develops and franchises more than 250 hotels throughout North America. The Company owns and operates three proprietary brands, AmeriSuites(R) (all-suites), PRIME Hotels & Resorts(SM) (full-service) and Wellesley Inns & Suites(R) (limited service). Also within Prime's portfolio are owned and/or managed hotels operated under franchise agreements with national hotel chains including Hilton, Sheraton, Hampton, and Holiday Inn. Prime can be accessed over the Internet at http://www.primehospitality.com/. For reservations, call (866) WE- R- PRIME, or (866) 937-7746, or visit http://www.primehotelsandresorts.com/. DATASOURCE: Prime Hospitality Corp. CONTACT: Taryn Schneider for Prime Hospitality Corp., +1-954-563-7902, Web site: http://www.primehospitality.com/ http://www.primehotelsandresorts.com/ Company News On-Call: http://www.prnewswire.com/comp/130238.html

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