DALLAS, Nov. 27,
2023 /PRNewswire/ -- Credera, a global boutique
consulting firm focused on strategy, transformation, data,
artificial intelligence, and technology, announced today its
commitment to support the launch of Amazon Personalize "Next Best
Action". With this commitment, Credera, an Amazon Web Services
(AWS) Premier Tier Service Partner, further achieved the AWS
Advertising and Marketing Technology Competency in the category of
Digital Customer Experience. Credera previously achieved the AWS
Data & Analytics Competency, AWS DevOps Competency, AWS
Machine Learning Competency, AWS Migration Competency, and AWS
Security Competency designations. Additionally, Credera's Marketing
Analytics Platform and its Generative Content Accelerator are
powered by AWS.
We're excited about this capability,
significantly improving customers' digital experiences and driving
business value.
Amazon Personalize is a fully managed AWS service that uses data
to generate recommendations for users and makes it easy for
developers to build a wide array of personalization use cases. With
the proliferation of digital channels and technology advancements
that make hyper-personalization more accessible, it can be
overwhelming for companies to determine what will maximize
engagement for each individual user to increase conversion. Many
companies need a way to discover what action will have the highest
likelihood of engaging each individual user and surface this
content via multiple digital channels in real-time or along the
customer journey.
Amazon Personalize "Next Best Action" answers this need and
allows companies to recommend the best action that their individual
users should take to increase loyalty and conversion with their
brand. Just as with other Amazon Personalize recipes, "Next Best
Action" does not require machine learning (ML) experience, and
allows companies to efficiently manage their recommendations
engine, integrate personalization seamlessly into their
applications or marketing channels, and scale personalization in a
cost-effective manner.
By supporting Amazon Personalize "Next Best Action," Credera can
provide complementary features and strategies, including
recommending the best way to integrate with Amazon Personalize and
Next Best Action to maximize brand engagement and loyalty by
proactively recommending actions tailored to individual users'
needs in real-time. This expertise goes alongside Credera's current
combination of six key AWS Competency designations that underscore
the team's ability to deliver a range of services throughout every
phase of their cloud transformation.
"Amazon Personalize is a world class ML solution that enables
companies to create meaningful customer experiences across a wide
array of use cases without extensive re-work or up-front
implementation cost that is typically required of these types of
solutions," says Jason Goth, Partner
and Chief Technology Officer, Credera. "We are really excited about
the addition of the Amazon Personalize 'Next Best Action'
capability that will enable customers to provide personalized
action recommendations, significantly improving their digital
experiences and driving additional business value. Specifically, we
expect anyone working within the Retail or Content space to see an
improved experience for their customers and higher conversions as a
direct result of using Amazon Personalize. We are thrilled to
participate in this launch and look forward to empowering
businesses to drive ML-based personalized solutions with Amazon
Personalize 'Next Best Action.'"
Headquartered in Dallas,
Credera has a team of more than 4,000 consultants around the
globe. It has been honored by Fortune as a "Best Place to
Work" in consulting and professional services, by Forbes as one of
the "World's Best Management Consulting Firms," and by The
Financial Times as one of the "UK's Leading Management
Consultants."
About Credera
Credera is a global, boutique consulting firm that connects
marketing and technology to accelerate business transformation and
build valuable customer experiences. Credera works with the best
companies in the world, from strategy through execution, to serve
clients globally. Credera's deep business acumen and technical
expertise, combined with a true dedication to building trusted
relationships, unlocks remarkable performance for our clients. Our
mission is to make an extraordinary impact on our clients, our
people, and our communities. Visit us at www.credera.com.
About Omnicom Precision Marketing Group
Omnicom Precision Marketing Group (OPMG) aligns Omnicom's global
digital, data and CRM capabilities to deliver precisely targeted
and meaningful customer experiences at scale. Using a
universal framework of connected people, processes and
platforms, OPMG provides services that include digital
experience design and development, technology strategy and
implementation, data-driven product / service design, CRM / loyalty
strategy and activation, econometric and attribution modeling,
technical and business consulting and change /
program-management services. At the core of delivering these
services is Omni, an advanced technology platform that
combines advanced AI tools for content intelligence and
automation with a powerful cultural insights
engine and massively scaled data insights from first-,
second- and third-party sources, including several proprietary
Omnicom data partnerships. OPMG is a division of Omnicom Group Inc
(NYSE: OMC).
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SOURCE Credera