HanesBrands and the Georgia Institute of Technology Extend Long-Term Apparel Partnership
10 1월 2024 - 10:30PM
Business Wire
HanesBrands extends exclusive rights
partnership with Georgia Tech in the mass retail channel.
HanesBrands (NYSE:HBI), the world’s largest supplier of
collegiate fan apparel, and the Georgia Institute of Technology
(Georgia Tech), announced they have signed a multiyear extension of
their current apparel partnership that gives HanesBrands exclusive
rights to Georgia Tech fanwear in the mass retail channel.
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HanesBrands, the world’s largest supplier
of collegiate fan apparel, and the Georgia Institute of Technology
(Georgia Tech), announced they have signed a multiyear extension of
their current apparel partnership that gives HanesBrands exclusive
rights to Georgia Tech fanwear in the mass retail channel. (Photo:
Business Wire)
Georgia Tech is one of more than two dozen elite schools that
have exclusive mass retail partnerships with HanesBrands, including
Florida State, Penn State, the University of Michigan, Clemson
University and Auburn University. In addition, more than a dozen
leading universities have primary apparel partnerships with
HanesBrands, including the University of North Carolina at Chapel
Hill, the University of Cincinnati, The Ohio State University and
the University of Georgia.
“We are proud to extend our partnership with Georgia Tech where
we’ve enjoyed a long and successful relationship,” said John Fryer,
HanesBrands President of Licensed Sports Apparel. “Georgia Tech’s
fans are passionate about their Yellow Jackets, as well as their
school colors of white, gold and navy. Fans have voiced their
desire for more gold apparel, and we’re working with our retail
partners to deliver expanded assortments through our iconic brand
offerings.”
The partnership extension with HanesBrands was completed in
conjunction with the university’s exclusive licensing agent,
CLC.
HanesBrands, a global apparel company, is renowned for its
world-class, in-house design expertise, manufacturing proficiency
and commitment to sustainability. In addition to Champion and
Hanes, the eco-forward Alternative Apparel brand and ComfortWash®
brand are also included in the company’s collegiate apparel
program. Alternative Apparel is known for its soft, stylish and
sustainable products, and the ComfortWash collection features
vintage-washed tees and sweats made with cotton grown in the
U.S.
About HanesBrands
HanesBrands (NYSE: HBI) makes everyday apparel that is known and
loved by consumers around the world for comfort, quality and value.
Among the company’s iconic brands are Hanes, the leading basic
apparel brand in the United States; Champion, an innovator at the
intersection of lifestyle and athletic apparel; Bonds, which is
setting new standards for design and sustainability; Maidenform,
America’s number one shapewear brand; and Bali, America’s number
one bra brand. HBI employs 51,000 associates in 32 countries and
has built a strong reputation for workplace quality and ethical
business practices. The company, a longtime leader in
sustainability, has set aggressive 2030 goals to improve the lives
of people, protect the planet and produce sustainable products. HBI
is building on its unmatched strengths to unlock its #FullPotential
and deliver long-term growth that benefits all of its
stakeholders.
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Nicole Ducouer (336) 986-7090
Hanesbrands (NYSE:HBI)
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