National Football League Extends Strategic Partnership with Genius Sports as Exclusive Official NFL Data and Watch & Bet Distribution Partner
06 7월 2023 - 7:00PM
Business Wire
- Exclusive long-term strategic partnership now continues through
the end of the 2027-28 season
- Genius Sports to remain the exclusive distributor of the NFL’s
official live game data and Next Gen Stats (“NGS”) feeds to global
media and betting markets
- Extended agreement also includes exclusive right to distribute,
digital advertising inventory and marks and logos to global
sportsbooks, and NFL low latency Watch & Bet live game video
feeds to international sportsbooks, as well as integrity monitoring
services for all NFL games
- An additional agreement extends Genius Sports’ exclusive right
to distribute NFL low latency Watch & Bet live game video feeds
to U.S. sportsbooks
The National Football League (“NFL”) and Genius Sports Limited
(“Genius Sports”) (NYSE:GENI) have agreed to a multi-year extension
of their existing strategic partnership to power the next
generation of NFL fan experiences through official data and video
distribution. The new extended deal will run through the end of the
2027-28 season. Genius Sports will remain the NFL’s exclusive
distributor of real-time, official play-by-play statistics,
proprietary Next Gen Stats (“NGS”) data and the NFL’s official
sports betting data feed to media companies and sports betting
operators globally.
The expansion of this partnership follows the successful launch
and integration of official NFL data throughout the sports betting,
media and broadcast ecosystem, redefining the way fans engage with
the NFL. Today, Genius Sports powers over 98% of the legalized U.S.
sports betting market with official NFL data, driving innovations
such as player props, micro-betting, same-game parlays and
personalized data-driven advertising content. In addition, the
NFL’s official NGS data feed has become further embedded within NFL
broadcasts through Second Spectrum’s real-time augmentation engine
unlocking innovative new ways for fans to enjoy the game with
broadcasters and streaming services across the U.S. and
internationally.
This extended partnership also includes the exclusive right to
distribute official NFL Watch & Bet low latency live game video
feeds to sportsbooks internationally. Beginning with the 2023-24
season, Genius Sports and the NFL have reached a multi-year
agreement to distribute Watch & Bet in the U.S. and Canada.
Genius Sports will leverage its machine learning and live streaming
technologies to power enhanced viewing experiences for NFL fans
through Watch & Bet, and the development of its augmented live
video betting products.
Genius Sports also provides the NFL, as well as several of its
member clubs, a suite of interactive fan engagement tools, helping
to grow the NFL’s global audience and enhance their understanding
of the modern football fan.
“Since our partnership began in 2021, Genius Sports has been an
integral part of taking our official data feeds to market and
working with sportsbooks to develop new ways for fans to engage
with the NFL,” said Brent Lawton, Vice President, Business
Development & Strategic Investments for the NFL. “We’re excited
to extend our relationship with Genius and look forward to working
with them to develop the next generation of NFL fans.”
“We are thrilled to extend our partnership with the NFL for five
further seasons from today, through Super Bowl LXII,” said Mark
Locke, CEO of Genius Sports. “In just two years, the NFL and Genius
Sports have set a new standard for data-driven fan engagement, and
we look forward to powering immersive experiences for NFL fans,
broadcasters, teams, sportsbooks, brands and more. Also, Genius
Sports will continue to help safeguard the integrity of all NFL
games, which is critically important to the NFL, by continuing to
provide our 24/7 bet monitoring services.”
ENDS
About Genius Sports
Genius Sports is the official data, technology and broadcast
partner that powers the global ecosystem connecting sports, betting
and media. Our technology is used in over 150 countries worldwide,
creating highly immersive products that enrich fan experiences for
the entire sports industry.
We are the trusted partner to over 400 sports organizations,
including many of the world’s largest leagues and federations such
as the NFL, EPL, FIBA, NCAA, NASCAR, AFA and Liga MX.
Genius Sports is uniquely positioned through cutting-edge
technology, scale and global reach to support our partners. Our
innovative use of big data, computer vision, machine learning, and
augmented reality, connects the entire sports ecosystem from the
rights holder all the way through to the fan.
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version on businesswire.com: https://www.businesswire.com/news/home/20230706824603/en/
Press: Chris Dougan, Chief Communications Officer +1 (202)
766-4430 chris.dougan@geniussports.com
Alex Riethmiller, Vice President of Communications
Alex.Riethmiller@nfl.com
Investors: Brandon Bukstel, Investor Relations Manager +1
(954)-554-7932 brandon.bukstel@geniussports.com
Genius Sports (NYSE:GENI)
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