First vMVPD to Pair First-Party Addressable
Data with dentsu’s M1’s People-Based Insights
fuboTV Inc. (NYSE: FUBO), the leading sports-first live TV
streaming platform, announced today it is fully integrated with
dentsu international’s M1 people-based identity and data platform.
Advertisers can now leverage M1’s highly accurate connected
individual, device, and panel data across fuboTV’s sought-after
Connected TV (CTV) inventory, including 50,000 live sports events
per year as well as 100 + premium sports, news, and entertainment
channels for the entire household.
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Through M1, advertisers can couple their proprietary custom CRM
data with fuboTV’s exclusive first-party addressable data,
improving the relevance and performance of audience-targeted
advertising campaigns. Clients can also reach fuboTV’s highly
engaged, cord-cutting audience of sports fans that can’t be
accessed through traditional television.
According to eMarketer, sports viewers and advertising dollars
will continue to shift from linear TV to CTV with the number of
U.S. digital live sports viewers expected to reach 57.5 million
this year and exceed 90 million in 2025. The fuboTV/dentsu
collaboration is in tandem with the beginning of the 2021 football
season and ahead of marquee sporting events. fuboTV anticipates
subscribers will stream these upcoming live sports primarily on a
large-screen format as CTV represented 94% of total viewing hours
on the platform during the second quarter of 2021.
“We are thrilled to partner with dentsu and Merkle to bring
their industry-leading identity capabilities to fuboTV,” said Diana
Horowitz, SVP, advertising sales at fuboTV. “Together we can unlock
a fully transparent and addressable solution to accurately reach
sports fans who have migrated from traditional TV. Marrying
fuboTV’s robust first-party addressable data with M1’s extensive
people-first platform creates a customizable and precise
alternative to reach target audiences without relying on
cookies.”
In addition to providing best-in-class addressable targeting, M1
helps solve digital supply chain issues like fraud and cookie
duplication while improving ad efficiency and effectiveness. By
using a universal ID, M1 enables true people-based marketing that
can be targeted and measured on a person level.
Cara Lewis, EVP, head of US media investment, dentsu said: “The
collision of content, distribution, data, and technology has given
TV buyers the opportunity to change the marketplace. We can now
deliver targeted ads, in appropriate content, to an engaged
customer, and from there we can measure how well those ads worked.
The integration of fuboTV’s first-party addressable data into the
M1 platform unlocks new opportunities for our advertisers to tap
into vMVPD inventory to reach a highly engaged audience in a
premium connected TV environment.”
About dentsu
international
Part of dentsu, dentsu international is made up of six
leadership brands - Carat, dentsu X, iProspect, Isobar,
dentsumcgarrybowen and Merkle, all of which are supported by its
specialist divisions and scaled services. Dentsu International
helps clients to win, keep and grow their best customers and
achieve meaningful progress for their businesses. With
best-in-class services and solutions in media, customer experience
management (CXM), and creative, dentsu international operates in
over 145 markets worldwide with more than 45,000 dedicated
specialists.
About fuboTV
With a mission to provide the world’s most thrilling
sports-first live TV experience through the greatest breadth of
premium content, interactivity and integrated wagering, fuboTV Inc.
(NYSE: FUBO) is focused on bringing to life its vision of a
streaming platform that transcends the industry’s current virtual
MVPD model. fuboTV Inc. operates in the U.S., Canada and Spain.
Leveraging its proprietary data and technology platform
optimized for live TV and sports viewership, fuboTV Inc. aims to
turn passive viewers into active participants and define a new
category of interactive sports and entertainment television.
Through its cable TV replacement product, fuboTV, subscribers can
stream a broad mix of 100+ live TV channels, including 74 of the
top 100 Nielsen-ranked networks across sports, news and
entertainment — more than any other live TV streaming platform
(source: Nielsen Total Viewers, 2020). Subscribers can interact
with fuboTV’s live streaming experience through predictive
free-to-play games, which are integrated into select sports
content.
Fubo Gaming Inc., a subsidiary of fuboTV Inc., expects to launch
Fubo Sportsbook, a comprehensive sports entertainment experience
through sports betting, in Q4 2021, subject to obtaining requisite
regulatory approvals.
Forward-Looking
Statements
This press release contains forward-looking statements of fuboTV
Inc. (“fuboTV”) that involve substantial risks and uncertainties.
All statements contained in this press release that do not relate
to matters of historical fact are forward-looking statements within
the meaning of The Private Securities Litigation Reform Act of
1995, including statements regarding market opportunity, business
strategy and plans, the continued shift in consumer behavior and
the expected launch of Fubo Sportsbook. The words “could,” “will,”
“plan,” “intend,” “anticipate,” “approximate,” “expect,”
“potential,” or the negative of these terms or other similar
expressions are intended to identify forward-looking statements,
although not all forward-looking statements contain these
identifying words. Actual results or events could differ materially
from the plans, intentions and expectations disclosed in the
forward-looking statements that fuboTV makes due to a number of
important factors, including but not limited to risks related to
our pursuit and engagement in acquisitions; our actual operating
results may differ significantly from our guidance; risks related
to the Company’s access to capital and fundraising prospects to
fund its ongoing operations and support its planned growth; the
restrictions imposed by content providers on our distribution and
marketing of our products and services; our reliance on third party
platforms to operate certain aspects of our business; risks related
to our technology, as well as cybersecurity and data
privacy-related risks; our ability to achieve or maintain
profitability; our revenue and gross profit are subject to
seasonality; our operating results may fluctuate; our ability to
attract and retain subscribers; we may not be able to license
streaming content or other rights on acceptable terms; risks
related to our ability to capitalize develop and market a sports
wagering offering and the regulatory regime and related risks
associated with such offering; risks related to the difficulty in
measuring key metrics related to our business; risks related to the
highly competitive nature of our industry; risks related to ongoing
or future legal proceedings; and other risks, including the effects
of industry, market, economic, political or regulatory conditions,
future exchange and interest rates, and changes in tax and other
laws, regulations, rates and policies, including the impact of
COVID-19 on the broader market. Further risks that could cause
actual results to differ materially from those matters expressed in
or implied by such forward-looking statements are discussed in our
Quarterly Report on Form 10-Q for the quarterly period ended June
30, 2021 filed with the Securities and Exchange Commission (“SEC”)
on August 11, 2021 and our other periodic filings with the SEC. We
encourage you to read such risks in detail. The forward-looking
statements in this press release represent fuboTV’s views as of the
date of this press release. fuboTV anticipates that subsequent
events and developments will cause its views to change. However,
while it may elect to update these forward-looking statements at
some point in the future, it specifically disclaims any obligation
to do so. You should, therefore, not rely on these forward-looking
statements as representing fuboTV’s views as of any date subsequent
to the date of this press release.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20211101005859/en/
Media Contacts:
Jennifer Press, fuboTV jpress@fubo.tv
Bianca Illion, fuboTV billion@fubo.tv
Investor Contacts:
Alison Sternberg, fuboTV asternberg@fubo.tv
The Blueshirt Group for fuboTV ir@fubo.tv
fuboTV (NYSE:FUBO)
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