fuboTV Selects Magnite as Preferred SSP
14 9월 2021 - 9:00PM
Magnite (Nasdaq: MGNI), the largest independent sell-side
advertising platform, today announced that fuboTV (NYSE: FUBO), the
leading sports-first live TV streaming platform, has selected
Magnite to serve as its preferred sell-side platform (SSP).
Coinciding with the launch of the 2021 football season, this
brings together two recognized leaders in programmatic CTV as the
migration of sports viewers -- and advertising dollars -- continues
to move from linear TV to CTV. Across Magnite’s CTV platform,
overall live sports impressions grew 73% from 2019 to 2020 and
increased an additional 26% in 1H 2021, ahead of the fall season
sports surge.
“Following years of highly successful collaboration with
Magnite, we are thrilled to officially welcome them as our
preferred SSP,” said Diana Horowitz, SVP, Advertising Sales at
fuboTV. “Magnite’s commitment to creating a streamlined
programmatic experience has made them a highly valued partner to
fuboTV and a true pioneer in the space, and we look forward to
innovating with them as CTV continues to shape the future of the
industry.”
CTV is fuboTV's most popular streaming platform, representing
94% of total viewing hours during the second quarter of
2021. As the football season kicks off this month, fuboTV
expects CTV’s large screen environment will be its subscribers’
streaming device of choice.
As fuboTV’s preferred SSP, Magnite facilitates access to
fuboTV’s highly sought-after CTV inventory, including 50,000 live
sports events per year as well as 100 + premium sports, news, and
entertainment channels for the entire household.
“Our OTT video tech stack and programmatic expertise allow us to
deliver consistent results for today’s streaming leaders such as
fuboTV. With more content than ever viewable through CTV,
especially live sports and news, we’re in a great position to
continue to grow alongside fuboTV and look forward to what we
can accomplish together,” said Sean Buckley, Chief Revenue Officer,
CTV at Magnite.
Additionally, advertisers are able to access fuboTV’s exclusive
first-party addressable data to enable them to connect with its
highly engaged, cord-cutting audience that can’t be reached through
traditional television. Magnite’s robust CTV platform is
purpose-built for long-form video and delivers seamless ad
experiences fit for CTV, with the ability to manage the
complexities of the programmatic OTT ecosystem.
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent
sell-side advertising platform. Publishers use our technology to
monetize their content across all screens and formats including
CTV, online video, display, and audio. The world's leading agencies
and brands trust our platform to access brand-safe, high-quality ad
inventory and execute billions of advertising transactions each
month. In April 2021 we acquired SpotX to further enhance our CTV
business and better help our clients in this rapidly growing
market. Anchored in sunny Los Angeles, bustling New York City, mile
high Denver, historic London, and down under in Sydney, Magnite has
offices across North America, EMEA, LATAM, and APAC.
About fuboTV
With a mission to provide the world’s most thrilling
sports-first live TV experience through the greatest breadth of
premium content, interactivity and integrated wagering, fuboTV Inc.
(NYSE: FUBO) is focused on bringing to life its vision of a
streaming platform that transcends the industry’s current virtual
MVPD model. fuboTV Inc. operates in the U.S., Canada and Spain.
Leveraging its proprietary data and technology platform optimized
for live TV and sports viewership, fuboTV Inc. aims to turn passive
viewers into active participants and define a new category of
interactive sports and entertainment television. Through its cable
TV replacement product, fuboTV, subscribers can stream a broad mix
of 100+ live TV channels, including 74 of the top 100
Nielsen-ranked networks across sports, news and entertainment —
more than any other live TV streaming platform (source: Nielsen
Total Viewers, 2020). Subscribers can interact with fuboTV’s live
streaming experience through predictive free-to-play games, which
are integrated into select sports content. Fubo Gaming Inc., a
subsidiary of fuboTV Inc., expects to launch Fubo Sportsbook, a
comprehensive sports entertainment experience through sports
betting, in Q4 2021, subject to obtaining requisite regulatory
approvals.
Media Contact
Kar Yi Limklim@magnite.com917-658-1994
fuboTV (NYSE:FUBO)
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