FNB Continues to Upgrade Client Experience
with a Single Application for Multiple Products, Document Upload
Portal and Automated Authentication and Data Prefill
Technology
PITTSBURGH, June 8, 2023
/PRNewswire/ -- F.N.B. Corporation (NYSE: FNB) has announced the
launch of the FNB eStore® Common application (eStore
Common app) as the latest enhancement to its innovative and
award-winning digital banking experience. With the eStore
Common app, FNB aims to be the first bank to offer a single,
universal application for almost all its products and services,
including the ability to apply for multiple products
simultaneously.
Utilizing advanced technology, including artificial intelligence
and machine learning, the eStore Common app delivers a more
efficient and secure application process. In the new experience,
FNB requests simple customer information up front, such as a mobile
phone number and date of birth. The eStore Common app then
uses sophisticated data sources to prefill numerous fields,
minimize customer keystrokes and significantly reduce the amount of
time needed to complete an application. In addition, FNB has
significantly enhanced security utilizing out-of-band and biometric
technology as well as artificial intelligence.
To streamline the eStore Common app application process
even further, FNB also has introduced the FNB Document Center. The
secure online portal enables customers to upload necessary
financial information and documentation in one place, largely
eliminating the need to provide paperwork in person.
With these new features in place, FNB continues to advance its
omnichannel Clicks-to-Bricks strategy, remaining at the forefront
of banking innovation and consistently strengthening customer
relationships with solutions based on their needs and
preferences.
"Our ongoing investments in eStore will continue, with a
priority on financial education and on streamlining product
recommendations and client interactions," said Vincent J. Delie, Jr., Chairman, President and
Chief Executive Officer of F.N.B. Corporation and First National
Bank. "With the FNB eStore® Common app, we are significantly
enhancing our clients' ability to source loan and deposit products
by substantially increasing the speed with which information can be
exchanged and applications for multiple products can be
submitted."
Early eStore Common app data highlights an up to 23
percent reduction in time spent completing consumer loan
applications — with a maximum input time of seven
minutes.1 The time savings increase when customers apply
for multiple products. For example, a customer applying for an auto
loan and credit card can complete the process in just over four
minutes, which is 55 percent less time than is needed to complete
the applications individually.
Central to FNB's digital banking leadership is eStore,
the Company's unique, retail-oriented banking experience where
customers can shop for products and services, open accounts, apply
for loans, schedule an appointment and access financial education
resources via their mobile device through FNB Direct, on a computer
or in a branch. Recently, FNB earned international recognition for
eStore and its Clicks-to-Bricks strategy when it was named a
Model Bank for Omnichannel Retail Delivery by Celent, a leading
global research and advisory firm for the financial services
industry. In addition, American Banker named Delie one of
its 2023 Innovators of the Year, highlighting his vision and
leadership in the development of eStore.
The first phase of the eStore Common app project, which
is now live, includes consumer loan products. FNB plans to add
consumer deposit products prior to the end of 2023, with business
products on the roadmap for 2024.
Customers can access the FNB eStore Common app by
selecting a consumer loan product using eStore, adding the
product to their shopping cart and then completing the checkout
process. To learn more about FNB's omnichannel banking strategy,
visit the Clicks-to-Bricks page at fnb-online.com.
1 For a consumer loan product, excluding mortgages. Does
not include document upload time.
About F.N.B. Corporation
F.N.B. Corporation (NYSE: FNB), headquartered in Pittsburgh, Pennsylvania, is a diversified
financial services company operating in seven states and the
District of Columbia. FNB's market
coverage spans several major metropolitan areas, including:
Pittsburgh, Pennsylvania;
Baltimore, Maryland; Cleveland, Ohio; Washington, D.C.; Charlotte, Raleigh, Durham and the Piedmont Triad (Winston-Salem, Greensboro and High
Point) in North Carolina;
and Charleston, South Carolina.
The Company has total assets of more than $44 billion and approximately 350 banking offices
throughout Pennsylvania,
Ohio, Maryland, West
Virginia, North Carolina,
South Carolina, Washington, D.C. and Virginia.
FNB provides a full range of commercial banking, consumer
banking and wealth management solutions through its subsidiary
network, which is led by its largest affiliate, First National Bank
of Pennsylvania, founded in 1864.
Commercial banking solutions include corporate banking, small
business banking, investment real estate financing, government
banking, business credit, capital markets and lease financing. The
consumer banking segment provides a full line of consumer banking
products and services, including deposit products, mortgage
lending, consumer lending and a complete suite of mobile and online
banking services. FNB's wealth management services include asset
management, private banking and insurance.
The common stock of F.N.B. Corporation trades on the New York
Stock Exchange under the symbol "FNB" and is included in Standard
& Poor's MidCap 400 Index with the Global
Industry Classification Standard (GICS) Regional Banks
Sub-Industry Index. Customers, shareholders and investors can learn
more about this regional financial institution by visiting the
F.N.B. Corporation website at www.fnbcorporation.com.
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SOURCE F.N.B. Corporation