The New Brand Campaign Champions the
Unappreciated Strength of Moms Deserving of Comfort and
Protection
SHELTON,
Conn., May 1, 2024 /PRNewswire/ -- Carefree,
one of the leading brands in feminine care, has announced the
expansion of its product portfolio to include not only liners, but
now pads. The brand is introducing all new pads that have been
designed to stand up to the most trying feminine care challenges
that moms face. The full range of products offers one complete
feminine care system under the Carefree brand, available now
in-stores, nationally and online. The brand has also released its
core Mission Video, which kicks off the expansion.
With their expanded pads and liners portfolio, Carefree is the
only brand offering a pads & liners regimen addressing multi
fluid and odor control across its products. The portfolio also
boasts enhanced product features offering effective protection from
lighter days to heavier days. The new pads feature the first top
layer currently in-market containing VEOCEL™ Lyocell fibers with
Dry Technology – a super soft layer that contributes to a
comfortable, breathable experience. The regular and overnight pads
absorb instantly, keeping individuals dry for day and night
protection.
Carefree is launching its new pads with a campaign titled,
"Protection for the Protectors," championing the unparalleled
strength of moms. Carefree understands that moms are fierce
protectors and always put loved ones first, often sacrificing their
own needs. The campaign showcases how the new portfolio of
exceptional feminine care products tailored specifically for moms
delivers that same unwavering protection they give to everyone else
– protecting the bodies that live and give life.
"Protection for the Protectors" an integrated, advertising
campaign, will roll out with new ad spots digitally, streaming on
TV, and via social channels over the coming weeks. The brand is
also partnering with moms and specialists such as Ob-Gyns to create
and share educational content across social media. This content
supports mothers as they tackle their daily obstacles and celebrate
achievements in motherhood. The brand's expansive 360 approach will
reach moms across the country and cement its position as an expert
feminine care brand, designed to support them through their daily
challenges.
"We know that women, especially moms, experience different
feminine care needs at different times," said Nicole Harris, Head of Marketing, Feminine Care.
"Our new mission sets the tone for supporting the evolving physical
changes they experience through periods, leaks, odors, and
everything in between. With this new launch, we are confident that
Carefree can be the solution moms can trust with our uniquely
designed new portfolio of products."
Led by an incredible all-women team, Carefree's new expansion
represents a complete evolution of the brand, setting a new
standard in feminine care. Experience the full evolution of
Carefree on the brand's website, Carefreelinersandpads.com, through
its Mission Video, and follow Carefree on Instagram/Facebook at
@carefreelinersandpads and on TikTok at @carefree.
About Edgewell:
Edgewell is a leading pure-play consumer products company with
an attractive, diversified portfolio of established brand names
including Schick® and Wilkinson Sword® men's shaving products;
Schick® and Billie® women's shaving products; Edge® and Skintimate®
shave preparations; Playtex®, Stayfree®, Carefree® and o.b.®
feminine care products; Banana Boat® and Hawaiian Tropic® sun care
products; Bulldog®, Jack Black® and Cremo® grooming products;
FieldtripTM skin care products; and Wet Ones®
hygiene products. The Company has a broad global footprint and
operates in more than 50 markets, including
the U.S., Canada, Mexico, Germany, Japan,
the U.K. and Australia, with approximately 6,800
employees worldwide.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/leading-feminine-care-brand-carefree-expands-portfolio-with-new-pads-products-302133088.html
SOURCE Edgewell Personal Care Company