Carl's Jr.® Opens First Restaurant in Ho Chi Minh City, Vietnam
01 6월 2010 - 9:11PM
Business Wire
CKE Restaurants, Inc. (NYSE: CKR) opened its first Carl’s Jr.®
restaurant in Ho Chi Minh City, Vietnam this week. This marks the
first of at least 25 Carl’s Jr. units to be opened in Vietnam over
the next six years and is the first major Western quick-service
hamburger chain to open in the market. The restaurants in Vietnam
will be operated by Mesa Asia Pacific Trading Services Company
Limited, whose parent is a successful holding company specializing
in consumer goods distribution, restaurant operations, media and
real estate development.
CKE’s entry into the Vietnam market is part of a strategic plan
to accelerate franchise development in international markets and
grow our system as a whole. The 25 restaurant development deal is
part of a greater development plan that CKE Restaurants has for
Asia. In addition to existing operations in China, Singapore,
Malaysia, American Samoa and Vietnam, CKE plans to enter Indonesia
later this year after recently signing a commitment agreement with
PT Fortune Foods Limited to open 25 Carl’s Jr. restaurants in
Jakarta, Indonesia. CKE continues to expand its presence in the
region and is actively seeking new franchisees.
”We are very pleased to welcome Mesa Group Inc. as a part of the
CKE team. The strength of our brand matched with Mesa’s expertise
and knowledge of the Vietnamese market gives us confidence that we
will have a bright future in the market,” said Andrew F. Puzder,
CEO of CKE Restaurants, Inc. “The growth in the Vietnamese consumer
market is truly remarkable and we wanted to take this opportunity
along with the Mesa Group to employee a ‘first-mover’ strategy in
our segment. In this regard, we are happy to introduce real,
American-style charbroiled burgers to the market.”
"We are very excited to launch Carl’s Jr. in Vietnam with our
great partner CKE Restaurants. We are determined to make Carl’s Jr.
the leading QSR brand in Vietnam by providing premium, high-quality
menu items, premium facilities, and exceptional customer service,”
said Ms. Luu Tuyet Mai, CEO of Mesa Group. “We have aggressive
growth plans for Vietnam, and plan to bring Carl’s Jr. to major
cities over the next few years. We hope to make Carl’s Jr. the
destination of choice for hungry Vietnamese consumers.”
Currently, CKE franchises 342 international restaurants between
both its Carl’s Jr. and Hardee’s® brands. The company has strategic
development plans to double its International presence within the
next five years.
About CKE Restaurants, Inc.
Headquartered in Carpinteria, Calif., CKE Restaurants, Inc. is
publicly traded on the New York Stock Exchange under the symbol
“CKR.” As of the end of fiscal year 2010, CKE Restaurants, Inc.,
through its subsidiaries, had a total of 3,147 franchised, licensed
or company-operated restaurants in 42 states and in 14 countries,
including 1,221 Carl's Jr. restaurants and 1,913 Hardee's
restaurants. For more information about CKE Restaurants and Carl’s
Jr., please visit www.ckr.com and www.carlsjr.com. Carl’s Jr.
social media sites include www.facebook.com/carlsjr,
www.twitter.com/carlsjr, and www.youtube.com/carlsjr.
About Mesa Group Inc.
MESA was founded in 1991 as a distribution company in Vietnam,
and has since expanded into food and beverage, media, and real
estate development. MESA has over 1,500 employees with offices
throughout Vietnam, and is ranked in the top 100 private and public
companies. MESA has the largest distribution infrastructure and
operations in the country, a high growth food and beverage
business, a well-known and high quality media operation, and a
large and attractive real estate development portfolio. For more
information about MESA, please visit www.mesa.vn.
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