LOS
ANGELES and DETROIT,
July 12,
2023 /PRNewswire/ -- Black Star, a program
facilitating the growth of soccer in Black American communities,
today announced an all-new multiyear partnership with Allstate
(NYSE: ALL). Allstate is a Founding Partner and title sponsor of
the Black Star ID and National Showcases.
Black Star — a For Soccer owned and operated property — aims to
accelerate grassroots development through community and soccer
within Black communities.
"If you love soccer, we believe you should be able to play,"
said Dan Keats, director of consumer
marketing and sponsorships at Allstate. "We're investing in Black
Star because we know that soccer unites communities. We want to
create broader access to the sport that new young players can enjoy
while continuing our commitment to help protect the future of the
game."
The 2023 Black Star calendar includes First-Touch Youth Clinics,
Allstate Black Star ID Showcases, Boyd Parker Sports Group's
Historically Black Colleges and Universities Soccer ID Camps, and
Community Pickup programming in Detroit (July
22-23), Washington
D.C. (July 29-30), New
York City (Aug. 5-6).
In June, Black Star and Allstate hosted community events in
Los Angeles.
"Through this multiyear and impactful partnership with Allstate,
Black Star will only continue building something special in these
communities across America," For Soccer chief executive officer
Ernesto Bruce said. "We are proud of
what the Black Star programming has achieved, and thrilled to see
where the program goes with a partner like Allstate."
Black Star director and For Soccer's Patrick Rose guides a robust Black Star team
featuring a nine-person advisory board with extensive experience in
men's and women's professional soccer, soccer business, education,
marketing, and media.
For registration and more information please visit
www.blackstarsoccer.com and follow Black Star social media channels
on Twitter, Instagram, TikTok, and Facebook.
About Black Star
Launched in 2021 in Detroit and Los
Angeles, Black Star is committed to cultivating Black soccer
culture, increasing access to the sport, and providing player
development pathways, on and off the field. Black Star's successful
launch in 2021 allowed the program to reach many players, coaches,
and families, while providing free soccer programming. A deepened
and expanded presence is needed to continue supporting Black soccer
communities to drive sustainable impact on a national level. In
addition to soccer programming, Black Star strives to build
community through content, storytelling, experiences, and capsule
collections.
The 2023 advisory board includes former U.S. Women's National
Team star, general manager and co-owner of the NWSL's Angel City
FC, Angela Hucles; former MLS and
U.S. Men's National Team star, Cobi
Jones; senior vice president of Dentsu Media, Karine Tavieso; licenced FIFA agent,
Maggie Ntim; education executive and
partner at City Fund, Patrick
Dobard; former USMNT star, Maurice
Edu; current USMNT star and professional player,
Mark McKenzie; and vice president of
marketing and brand at the NWSL's Gotham FC, Jonna Valente; Director of Partnerships at
BODYARMOR, Donald Rouse.
About Allstate
The Allstate Corporation (NYSE: ALL)
protects people from life's uncertainties with a wide array of
protection for autos, homes, electronic devices and identity theft.
Products are available through a broad distribution network
including Allstate agents, independent agents, major retailers,
online and at the workplace. Allstate is widely known for the
slogan "You're in Good Hands with Allstate." For more information,
visit www.allstate.com.
About For Soccer
For Soccer is the preeminent soccer
marketing, media, and experiences company formed through the merger
of For Soccer Ventures and Gilt Edge Soccer Marketing. For Soccer's
specialized consultancy services includes research and insights,
strategic consultancy, experiential marketing, multicultural
marketing, digital and social media marketing, creative and
content, media and distribution, public relations and
communications, sponsorship services, creative services, as well as
technical soccer expertise. For Soccer's growing owned and operated
property portfolio includes participatory and cultural events,
podcasts, OTT, experiential, and playing programs.
Please contact For Soccer's Adam Geigerman (+1-678-575-9338)
with any media requests.
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SOURCE For Soccer
