UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
______________________
FORM 6-K
REPORT OF FOREIGN PRIVATE ISSUER
Pursuant to Rule 13a-16 or 15d-16 of the
Securities Exchange Act of 1934
For the month of August 2024
Commission File Number: 001-36158
Wix.com Ltd.
(Translation of registrant’s name into English)
5 Yunitsman St.,
Tel Aviv, Israel, 6936025
(Address of principal executive offices)
Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.
Form 20-F ☒Form 40-F ☐
EXPLANATORY NOTE
On August 7, 2024, Wix.com Ltd. (NASDAQ: WIX) issued a press release titled “Wix Reports Second Quarter 2024 Results”. A copy of this press release is attached to this Form 6-K as Exhibit 99.1.
SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

Date: August 7, 2024
WIX.COM LTD.
By:/s/ Naama Kaenan
Name:Naama Kaenan
Title:General Counsel
EXHIBIT INDEX
The following exhibit is filed as part of this Form 6-K:


Exhibit 99.1
Wix Reports Second Quarter 2024 Results
Accelerated bookings growth, driven by key product initiatives, and FCF margin expansion in Q2 builds momentum for 2H
Meaningful bookings growth acceleration with total bookings of $458.4 million, up 15% y/y, as a result of strong Wix Studio uptake, benefits from growing AI capabilities and commerce platform expansion as well as positive response to the price increase implemented earlier this year
Bookings growth accelerated across both Self Creators and Partners
Continue to expect bookings growth acceleration to 16% y/y in 2H at the high end of full year guidance range
Total revenue of $435.7 million exceeded expectations, up 12% y/y, driven by strong Partners growth of 29% y/y
Record take rate of 1.68%, driven by transaction revenue growth of 21% y/y as we added a new payment partner to Wix Payments
Continued margin expansion with Q2 FCF1 margin of 27%, driven by additional operating leverage
High end of increased full year FCF1 outlook positions us to achieve the Rule of 40 milestone this year, one full year ahead of plan
NEW YORK, August 7, 2024 -- Wix.com Ltd. (Nasdaq: WIX), the leading SaaS website builder platform globally2, today reported financial results for the second quarter of 2024. In addition, the Company provided its outlook for the third quarter and an updated outlook for full year 2024. Please visit the Wix Investor Relations website at https://investors.wix.com/ to view the Q2'24 Shareholder Update and other materials.
“Excellent Q2 results capped off a strong first half of 2024, fueled by successful execution of our strategic initiatives, solid business fundamentals and continued product innovation,” said Avishai Abrahami, Wix Co-founder and CEO. “We made incredible strides towards our key growth pillars and drove significant bookings growth acceleration this quarter. First, Wix Studio continued to outperform expectations, as Studio subscription purchases accelerated, retention remained strong and the number of Studio accounts purchasing multiple subscriptions ramped. We also continued to execute against our AI strategy with the release of 17 AI business assistants so far this year. These assistants are improving the user creation experience while minimizing the amount of support resources required from us. With dozens more still slated to launch this year, AI assistants will soon be everywhere on our platform and in nearly every product. Finally, expansion of our commerce platform with the addition of a new Wix Payments partner resulted in record take rate of 1.68% in Q2. We expect these product initiatives to increasingly become more meaningful drivers of growth in the years to come.”
“Strong execution of our key growth initiatives and solid business fundamentals drove incredible growth momentum and additional margin expansion this quarter,” added Lior Shemesh, CFO at Wix. “Year-over-year bookings growth accelerated to 15% in Q2 from 10% in Q1 as a result of our growth initiatives as well as the price increase implemented earlier this year. Notably, this growth was underpinned by bookings growth acceleration across both Self Creators and Partners businesses. These key product initiatives paired with solid user behavior are expected to drive continued bookings growth acceleration to 16% in 2H at the high end of our expectations. In addition, we delivered further margin expansion this quarter as our stable cost base drove operating leverage, resulting in Q2 FCF margin of 27%. With continued operating leverage expected for the full year, we are increasing our full year FCF outlook. We are now positioned to achieve the Rule of 40 milestone this year at the high end of our guidance range, one year ahead of our three-year plan.”











Q2 2024 Financial Results
Total revenue in the second quarter of 2024 was $435.7 million, up 12% y/y
Creative Subscriptions revenue in the second quarter of 2024 was $312.1 million, up 9% y/y
Creative Subscriptions ARR increased to $1.28 billion as of the end of the quarter, up 10% y/y
Business Solutions revenue in the second quarter of 2024 was $123.6 million, up 20% y/y
Transaction revenue3 was $53.9 million, up 21% y/y
Partners revenue4 in the second quarter of 2024 was $148.4 million, up 29% y/y
Total bookings in the second quarter of 2024 were $458.4 million, up 15% y/y
Creative Subscriptions bookings in the second quarter of 2024 were $329.0 million, up 12% y/y
Business Solutions bookings in the second quarter of 2024 were $129.4 million, up 24% y/y
Total gross margin on a GAAP basis in the second quarter of 2024 was 67%
Creative Subscriptions gross margin on a GAAP basis was 83%
Business Solutions gross margin on a GAAP basis was 28%
Total non-GAAP gross margin in the second quarter of 2024 was 68%
Creative Subscriptions gross margin on a non-GAAP basis was 84%
Business Solutions gross margin on a non-GAAP basis was 30%
GAAP net income in the second quarter of 2024 was $39.5 million, or $0.71 per basic share and $0.68 per diluted share
Non-GAAP net income in the second quarter of 2024 was $99.6 million, or $1.80 per basic share and $1.67 per diluted share
Net cash provided by operating activities for the second quarter of 2024 was $120.0 million, while capital expenditures totaled $7.2 million, leading to free cash flow of $112.8 million
Excluding capital expenditures and other expenses associated with the build out of our new corporate headquarters, free cash flow for the second quarter of 2024 would have been $117.8 million, or 27% of revenue
Completed $225 million of share repurchases, marking over $1 billion of share repurchases executed since 2021
Total employee count at the end of Q2’24 was 5,242, flat q/q


____________________
1
Free cash flow excluding expenses associated with the buildout of our new corporate headquarters.
2
Based on the number of active live sites as reported by key competitors' figures, independent third-party-data and internal data as of Q1 2024.
3
Transaction revenue is a portion of Business Solutions revenue, and we define transaction revenue as all revenue generated through transaction facilitation, primarily from Wix Payments, as well as Wix POS, shipping solutions and multi-channel commerce and gift card solutions.
4
Partners revenue is defined as revenue generated through agencies and freelancers that build sites or applications for other users (“Agencies”) as well as revenue generated through B2B partnerships, such as LegalZoom or Vistaprint (“Resellers”). We identify Agencies using multiple criteria, including but not limited to, the number of sites built, participation in the Wix Partner Program and/or the Wix Marketplace or Wix products used (incl. Wix Studio). Partners revenue includes revenue from both the Creative Subscriptions and Business Solutions businesses. In Q1 2024, the definition was slightly revised to exclude revenue generated from agreements with enterprise users that, by their nature, are more suitable to be categorized under revenue generated by Self Creators. Such revision had an immaterial impact on prior period amounts.



Financial Outlook
Our guidance for the second half of the year reflects the momentum built up in the first six months, particularly from the strong traction of our key product initiatives and solid business fundamentals.
We are updating our full year bookings outlook to $1,802 - $1,822 million, or 13-14% y/y growth, compared to previous guidance of $1,796 - $1,826 million, or 12-14% y/y growth. This outlook reflects the continued expectation that y/y bookings growth will accelerate to 16% in 2H at the high end of our guidance range, as a result of accelerating growth across both Self Creators and Partners. Acceleration is expected to be driven by continued Wix Studio outperformance, benefits from our AI products and our expanded commerce platform, as well as strong user uptake of the price increase implemented earlier this year.
Bookings acceleration in 2024 is expected to translate into y/y revenue growth acceleration in 2025.
We are also updating our full year revenue outlook to $1,747 - $1,761 million, or 12-13% y/y, compared to $1,738 - $1,761 million, or 11-13% y/y growth, previously.
We expect total revenue growth in Q3’24 of $440 - $445 million, or 12-13% y/y growth.
For the full year 2024, we continue to expect non-GAAP total gross margin of 68-69% with non-GAAP Business Solutions gross margin to exceed 30% for the full year. We now expect non-GAAP operating expenses to be approximately 50% of revenue for the full year, slightly improved from our previous expectation of 50-51% of revenue, driven by additional operating leverage expected.
We now expect to generate free cash flow, excluding headquarters costs, of $460 - $470 million, or 26-27% of revenue, in 2024, up from $445 - $455 million, or ~26% of revenue. This increase in free cash flow is expected to be primarily driven by continued operating leverage.
As a result of strong top-line growth and incremental margin improvements, we are now poised to achieve the Rule of 40 milestone this year, if we achieve the high end of our guidance ranges.



Conference Call and Webcast Information
Wix will host a conference call to discuss the results at 8:30 a.m. ET on Wednesday, August 7, 2024. To participate on the live call, analysts and investors should register and join at https://register.vevent.com/register/BI95980ddbd705465cbdf5f8441a1352ac. A replay of the call will be available through August 6, 2025 via the registration link.
Wix will also offer a live and archived webcast of the conference call, accessible from the "Investor Relations" section of the Company’s website at https://investors.wix.com/.
About Wix.com Ltd.
Wix is the leading SaaS website builder platform globally2 to create, manage and grow a digital presence. What began as a website builder in 2006 is now a complete platform providing users with enterprise-grade performance, security and a reliable infrastructure. Offering a wide range of commerce and business solutions, advanced SEO and marketing tools, Wix enables users to take full ownership of their brand, their data and their relationships with their customers. With a focus on continuous innovation and delivery of new features and products, anyone can build a powerful digital presence to fulfill their dreams on Wix.
For more about Wix, please visit our Press Room
Investor Relations:
ir@wix.com
Media Relations:
pr@wix.com






Non-GAAP Financial Measures and Key Operating Metrics
To supplement its consolidated financial statements, which are prepared and presented in accordance with U.S. GAAP, Wix uses the following non-GAAP financial measures: bookings, cumulative cohort bookings, bookings on a constant currency basis, revenue on a constant currency basis, non-GAAP gross margin, non-GAAP operating income (loss), non-GAAP operating margin, non-GAAP net income (loss), non-GAAP net income (loss) per share, free cash flow, free cash flow, as adjusted, free cash flow margins, non-GAAP R&D expenses, non-GAAP S&M expenses, non-GAAP G&A expenses, non-GAAP operating expenses, non-GAAP cost of revenue expense, non-GAAP financial expense, non-GAAP tax expense (collectively the "Non-GAAP financial measures"). Measures presented on a constant currency or foreign exchange neutral basis have been adjusted to exclude the effect of y/y changes in foreign currency exchange rate fluctuations. Bookings is a non-GAAP financial measure calculated by adding the change in deferred revenues and the change in unbilled contractual obligations for a particular period to revenues for the same period. Bookings include cash receipts for premium subscriptions purchased by users as well as cash we collect from business solutions, as well as payments due to us under the terms of contractual agreements for which we may have not yet received payment. Cash receipts for premium subscriptions are deferred and recognized as revenues over the terms of the subscriptions. Cash receipts for payments and the majority of the additional products and services (other than Google Workspace) are recognized as revenues upon receipt. Committed payments are recognized as revenue as we fulfill our obligation under the terms of the contractual agreement. Bookings and Creative Subscriptions Bookings are also presented on a further non-GAAP basis by excluding, in each case, bookings associated with long term B2B partnership agreements. Non-GAAP gross margin represents gross profit calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization, divided by revenue. Non-GAAP operating income (loss) represents operating income (loss) calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, amortization, acquisition-related expenses and sales tax expense accrual and other G&A expenses (income). Non-GAAP net income (loss) represents net loss calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, amortization, sales tax expense accrual and other G&A expenses (income), amortization of debt discount and debt issuance costs and acquisition-related expenses and non-operating foreign exchange expenses (income). Non-GAAP net income (loss) per share represents non-GAAP net income (loss) divided by the weighted average number of shares used in computing GAAP loss per share. Free cash flow represents net cash provided by (used in) operating activities less capital expenditures. Free cash flow, as adjusted, represents free cash flow further adjusted to exclude one-time cash restructuring charges and the capital expenditures and other expenses associated with the buildout of our new corporate headquarters. Free cash flow margins represent free cash flow divided by revenue. Non-GAAP cost of revenue represents cost of revenue calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP R&D expenses represent R&D expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP S&M expenses represent S&M expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP G&A expenses represent G&A expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP operating expenses represent operating expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP financial expense represents financial expense calculated in accordance with GAAP as adjusted for unrealized gains of equity investments, amortization of debt discount and debt issuance costs and non-operating foreign exchange expenses. Non-GAAP tax expense represents tax expense calculated in accordance with GAAP as adjusted for provisions for income tax effects related to non-GAAP adjustments.
The presentation of this financial information is not intended to be considered in isolation or as a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. The Company uses these non-GAAP financial measures for financial and operational decision making and as a means to evaluate period-to-period comparisons. The Company believes that these measures provide useful information about operating results, enhance the overall understanding of past financial performance and future prospects, and allow for greater transparency with respect to key metrics used by management in its financial and operational decision making.
For more information on the non-GAAP financial measures, please see the reconciliation tables provided below. The accompanying tables have more details on the GAAP financial measures that are most directly comparable to non-GAAP financial measures and the related reconciliations between these financial measures. The Company is unable to provide reconciliations of free cash flow, free cash flow, as adjusted, cumulative cohort bookings, non-GAAP gross margin, and non-GAAP tax expense to their most directly comparable GAAP financial measures on a forward-looking basis without unreasonable effort because items that impact those GAAP financial measures are out of the Company's control and/or cannot be reasonably predicted. Such information may have a significant, and potentially unpredictable, impact on our future financial results.



Wix also uses Creative Subscriptions Annualized Recurring Revenue (ARR) as a key operating metric. Creative Subscriptions ARR is calculated as Creative Subscriptions Monthly Recurring Revenue (MRR) multiplied by 12. Creative Subscriptions MRR is calculated as the total of (i) the total monthly revenue of all Creative Subscriptions in effect on the last day of the period, other than domain registrations; (ii) the average revenue per month from domain registrations multiplied by all registered domains in effect on the last day of the period; and (iii) monthly revenue from other partnership agreements including enterprise partners.
Forward-Looking Statements
This document contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties. Such forward-looking statements may include projections regarding our future performance, including, but not limited to revenue, bookings and free cash flow, and may be identified by words like “anticipate,” “assume,” “believe,” “aim,” “forecast,” “indication,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “plan,” “potential,” “predict,” “project,” “outlook,” “future,” “will,” “seek” and similar terms or phrases. The forward-looking statements contained in this document, including the quarterly and annual guidance, are based on management’s current expectations, which are subject to uncertainty, risks and changes in circumstances that are difficult to predict and many of which are outside of our control.
Important factors that could cause our actual results to differ materially from those indicated in the forward-looking statements include, among others, our expectation that we will be able to attract and retain registered users and partners, and generate new premium subscriptions, in particular as we continuously adjust our marketing strategy and as the macro-economic environment continues to be turbulent; our expectation that we will be able to increase the average revenue we derive per premium subscription, including through our partners; our expectation that new products and developments, as well as third-party products we will offer in the future within our platform, will receive customer acceptance and satisfaction, including the growth in market adoption of our online commerce solutions and our Wix Studio product; our expectations regarding our ability to develop relevant and required products using artificial intelligence (“AI”), the regulatory environment impacting AI and AI-related activities, including privacy and intellectual property, and potential competitive impacts from AI tools; our assumption that historical user behavior can be extrapolated to predict future user behavior, in particular during turbulent macro-economic environments; our prediction of the future revenues and/or bookings generated by our user cohorts and our ability to maintain and increase such revenue growth, as well as our ability to generate and maintain elevated levels of free cash flow and profitability; our expectation to maintain and enhance our brand and reputation; our expectation that we will effectively execute our initiatives to improve our user support function through our Customer Care team, and continue attracting registered users and partners, and increase user retention, user engagement and sales; our ability to successfully localize our products, including by making our product, support and communication channels available in additional languages and to expand our payment infrastructure to transact in additional local currencies and accept additional payment methods; our expectation regarding the impact of fluctuations in foreign currency exchange rates, interest rates, potential illiquidity of banking systems, and other recessionary trends on our business; our expectations relating to the repurchase of our ordinary shares and/or Convertible Notes pursuant to our repurchase program; our expectation that we will effectively manage our infrastructure; our expectation to comply with AI, privacy, and data protection laws and regulations as well as contractual privacy and data protection obligations; our expectations regarding the outcome of any regulatory investigation or litigation, including class actions; our expectations regarding future changes in our cost of revenues and our operating expenses on an absolute basis and as a percentage of our revenues, as well as our ability to achieve and maintain profitability; our expectations regarding changes in the global, national, regional or local economic, business, competitive, market, and regulatory landscape, including as a result of Israel-Hamas war and/or the Israel-Hezbollah hostilities and/or the Ukraine-Russia war and any escalations thereof and potential for wider regional instability and conflict; our planned level of capital expenditures and our belief that our existing cash and cash from operations will be sufficient to fund our operations for at least the next 12 months and for the foreseeable future; our expectations with respect to the integration and performance of acquisitions; our ability to attract and retain qualified employees and key personnel; and our expectations about entering into new markets and attracting new customer demographics, including our ability to successfully attract new partners large enterprise-level users and to grow our activities, including through the adoption of our Wix Studio product, with these customer types as anticipated and other factors discussed under the heading “Risk Factors” in the Company’s annual report on Form 20-F for the year ended December 31, 2023 filed with the Securities and Exchange Commission on March 22, 2024. The preceding list is not intended to be an exhaustive list of all of our forward-looking statements. Any forward-looking statement made by us in this press release speaks only as of the date hereof. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise.


Wix.com Ltd.
CONSOLIDATED STATEMENTS OF OPERATIONS - GAAP
(In thousands, except loss per share data)
 Three Months EndedSix Months Ended
 June 30,June 30,
 2024202320242023
 (unaudited)(unaudited)
Revenues        
Creative Subscriptions$312,125 $287,089 $616,418 $565,219 
Business Solutions123,621 102,888 239,104 198,834 
435,746 389,977 855,522 764,053 
Cost of Revenues
Creative Subscriptions53,039 52,050 107,842 109,534 
Business Solutions88,635 75,844 171,129 147,838 
141,674 127,894 278,971 257,372 
Gross Profit294,072 262,083 576,551 506,681 
Operating expenses:
Research and development119,257 115,490 243,502 230,433 
Selling and marketing102,498 96,037 209,732 195,170 
General and administrative43,712 37,250 85,042 75,767 
Impairment, restructuring and other costs— 330 — 25,668 
Total operating expenses265,467 249,107 538,276 527,038 
Operating income (loss)28,605 12,976 38,275 (20,357)
Financial income, net12,383 20,053 31,267 41,430 
Other income38 118 249 175 
Income before taxes on income41,026 33,147 69,791 21,248 
Income tax expenses (benefit)1,508 (430)6,271 (1,960)
Net income$39,518 $33,577 $63,520 $23,208 
Basic net income per share$0.71 $0.59 $1.14 $0.41 
Basic weighted-average shares used to compute net income per share55,361,595 56,744,00755,730,296 56,576,286
Diluted net income per share$0.68 $0.56 $1.09 $0.40 
Diluted weighted-average shares used to compute net income per share59,526,418 62,186,89558,373,454 58,180,044


Wix.com Ltd.
CONDENSED CONSOLIDATED BALANCE SHEETS
(In thousands)
Period ended
 June 30,December 31,
 20242023
Assets(unaudited)(audited)
Current Assets:    
Cash and cash equivalents$276,067 $609,622 
Short-term deposits240,956 212,709 
Restricted deposits1,296 2,125 
Marketable securities270,104 140,563 
Trade receivables 55,784 57,394 
Prepaid expenses and other current assets83,812 47,792 
 Total current assets928,019 1,070,205 
Long-Term Assets:
Prepaid expenses and other long-term assets 25,466 34,296 
Property and equipment, net136,277 136,928 
Marketable securities13,953 64,806 
Intangible assets, net 25,062 28,010 
Goodwill49,329 49,329 
Operating lease right-of-use assets412,903 420,562 
 Total long-term assets662,990 733,931 
 Total assets$1,591,009 $1,804,136 
     
Liabilities and Shareholders' Deficiency    
Current Liabilities:    
Trade payables$18,379 $38,305 
Employees and payroll accruals67,842 56,581 
Deferred revenues650,878 592,608 
Accrued expenses and other current liabilities85,063 76,556 
Operating lease liabilities26,815 24,981 
Total current liabilities848,977 789,031 
Long Term Liabilities:
Long-term deferred revenues91,859 83,384 
Long-term deferred tax liability902 7,167 
Convertible notes, net571,295 569,714 
Other long-term liabilities9,755 7,699 
Long-term operating lease liabilities390,931 401,626 
Total long-term liabilities1,064,742 1,069,590 
 Total liabilities1,913,719 1,858,621 
     
Shareholders' Deficiency    
Ordinary shares103 110 
Additional paid-in capital1,682,419 1,539,952 
Treasury Stock(1,025,167)(558,875)
Accumulated other comprehensive loss(3,721)4,192 
Accumulated deficit(976,344)(1,039,864)
Total shareholders' deficiency(322,710)(54,485)
Total liabilities and shareholders' deficiency$1,591,009 $1,804,136 


Wix.com Ltd.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands)
 Three Months EndedSix Months Ended
 June 30,June 30,
 2024202320242023
 (unaudited)(unaudited)
OPERATING ACTIVITIES:
Net income$39,518 $33,577 $63,520 $23,208 
Adjustments to reconcile net loss to net cash provided by operating activities:
Depreciation 6,427 4,497 12,869 9,419 
Amortization1,465 1,489 2,948 2,977 
Share based compensation expenses59,886 53,660 118,028 108,181 
Amortization of debt discount and debt issuance costs791 1,310 1,581 2,618 
Changes in accrued interest and exchange rate on short term and long term deposits890 133 1,770 108 
Non-cash impairment, restructuring and other costs— 330 — 21,164 
Amortization of premium and discount and accrued interest on marketable securities, net3,937 4,132 4,534 4,672 
Remeasurement gain on Marketable equity— (8,814)(3,367)(22,712)
Changes in deferred income taxes, net(208)(6,318)(5,219)(10,462)
Changes in operating lease right-of-use assets5,286 5,356 10,310 11,152 
Changes in operating lease liabilities(7,860)(26,208)(11,512)(34,329)
Loss on foreign exchange, net1,598 — 2,151 — 
Decrease (increase) in trade receivables491 (708)1,610 (11,182)
Decrease (increase) in prepaid expenses and other current and long-term assets(28,195)8,000 (40,763)(2,858)
Decrease in trade payables(14,502)(11,301)(16,625)(52,971)
Increase (decrease) in employees and payroll accruals13,690 (17,932)11,261 (27,974)
Increase in short term and long term deferred revenues25,426 12,043 66,745 73,018 
Increase (decrease) in accrued expenses and other current liabilities11,389 (5,485)14,024 (307)
Net cash provided by operating activities120,029 47,761 233,865 93,722 
INVESTING ACTIVITIES:
Proceeds from short-term deposits and restricted deposits162 367,610 985 423,701 
Investment in short-term deposits and restricted deposits(11)(4,480)(30,173)(63,460)
Investment in marketable securities(163,698)— (191,545)— 
Proceeds from marketable securities38,350 115,979 91,155 174,369 
Purchase of property and equipment and lease prepayment (6,871)(15,175)(14,586)(34,749)
Capitalization of internal use of software(324)(576)(734)(1,934)
Investment in other assets— (111)— (111)
Proceeds from investment in other assets550 — 550 — 
Proceeds from sale of equity securities— 17,607 22,148 49,468 
Purchases of investments in privately held companies(460)— (1,010)(7,500)
Net cash provided by investing activities(132,302)480,854 (123,210)539,784 
FINANCING ACTIVITIES:
Proceeds from exercise of options and ESPP shares1,615 1,176 24,243 20,831 
Purchase of treasury stock(225,000)(50,000)(466,302)(68,319)
Repayment of convertible notes— (362,667)— (362,667)
Net cash provided by (used in) financing activities(223,385)(411,491)(442,059)(410,155)
Effect of exchange rates on cash, cash equivalent and restricted cash(1,598)— (2,151)— 
INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS(237,256)117,124 (333,555)223,351 
CASH AND CASH EQUIVALENTS—Beginning of period513,323 350,913 609,622 244,686 
CASH AND CASH EQUIVALENTS—End of period$276,067 $468,037 $276,067 $468,037 



Wix.com Ltd.
KEY PERFORMANCE METRICS
(In thousands)

 Three Months EndedSix Months Ended
 June 30,June 30,
 2024202320242023
 (unaudited)(unaudited)
Creative Subscriptions312,125 287,089 616,418 565,219 
Business Solutions123,621 102,888 239,104 198,834 
Total Revenues$435,746 $389,977 $855,522 $764,053 
Creative Subscriptions328,967 293,929 663,604 607,358 
Business Solutions129,432 104,570 252,076 206,046 
Total Bookings$458,399 $398,499 $915,680 $813,404 
Free Cash Flow$112,834 $32,010 $218,545 $57,039 
Free Cash Flow excluding HQ build out and restructuring costs$117,797 $49,093 $228,870 $93,122 
Creative Subscriptions ARR$1,276,493 $1,159,744 $1,276,493 $1,159,744 

















Wix.com Ltd.
RECONCILIATION OF REVENUES TO BOOKINGS
(In thousands)
 Three Months EndedSix Months Ended
 June 30,June 30,
 2024202320242023
 (unaudited)(unaudited)
Revenues$435,746 $389,977 $855,522 $764,053 
Change in deferred revenues25,426 12,043 66,745 73,018 
Change in unbilled contractual obligations(2,773)(3,521)(6,587)(23,667)
Bookings$458,399 $398,499 $915,680 $813,404 
 Three Months EndedSix Months Ended
 June 30,June 30,
 2024202320242023
 (unaudited)(unaudited)
Creative Subscriptions Revenues$312,125 $287,089 $616,418 $565,219 
Change in deferred revenues19,615 10,361 53,773 65,806 
Change in unbilled contractual obligations(2,773)(3,521)(6,587)(23,667)
Creative Subscriptions Bookings$328,967 $293,929 $663,604 $607,358 
 Three Months EndedSix Months Ended
 June 30,June 30,
 2024202320242023
 (unaudited)(unaudited)
Business Solutions Revenues$123,621 $102,888 $239,104 $198,834 
Change in deferred revenues5,811 1,682 12,972 7,212 
Business Solutions Bookings$129,432 $104,570 $252,076 $206,046 



Wix.com Ltd.
RECONCILIATION OF COHORT BOOKINGS
(In millions)

Six Months Ended
June 30,
 20242023
(unaudited)
Q1 Cohort revenues$21$20
Q1 Change in deferred revenues2223
Q1 Cohort Bookings$43 $43 
Wix.com Ltd.
RECONCILIATION OF REVENUES AND BOOKINGS EXCLUDING FX IMPACT
(In thousands)

Three Months Ended
June 30,
20242023
(unaudited)
Revenues$435,746 $389,977 
FX impact on Q2/24 using Y/Y rates664 — 
Revenues excluding FX impact$436,410 $389,977 
Y/Y growth12 %
Three Months Ended
June 30,
20242023
(unaudited)
Bookings$458,399 $398,499 
FX impact on Q2/24 using Y/Y rates2,194 — 
Bookings excluding FX impact$460,593 $398,499 
Y/Y growth16 %






Wix.com Ltd.
TOTAL ADJUSTMENTS GAAP TO NON-GAAP
(In thousands)
Three Months EndedSix Months Ended
June 30,June 30,
 2024202320242023
(1) Share based compensation expenses:(unaudited)(unaudited)
Cost of revenues$3,516 $3,479 $7,106 $7,717 
Research and development30,782 28,778 61,884 57,072 
Selling and marketing9,206 9,652 19,689 19,210 
General and administrative16,382 11,751 29,349 24,182 
Total share based compensation expenses59,886 53,660 118,028 108,181 
(2) Amortization1,465 1,489 2,948 2,977 
(3) Acquisition related expenses244440 
(4) Amortization of debt discount and debt issuance costs791 1,3101,581 2,618 
(5) Impairment, restructuring and other costs— 330— 25,668 
(6) Sales tax accrual and other G&A expenses237 157358 465 
(7) Unrealized gain on equity and other investments831 (8,814)(2,536)(22,712)
(8) Non-operating foreign exchange income(2,921)(1,843)(7,584)(5,505)
(9) Provision for income tax effects related to non-GAAP adjustments(191)(2,022)583 (6,153)
Total adjustments of GAAP to Non GAAP$60,099 $44,511 $113,384 $105,979 




Wix.com Ltd.
RECONCILIATION OF GAAP TO NON-GAAP GROSS PROFIT
(In thousands)
Three Months EndedSix Months Ended
June 30,June 30,
 2024202320242023
(unaudited)(unaudited)
Gross Profit$294,072 $262,083 $576,551 $506,681 
Share based compensation expenses3,516 3,479 7,106 7,717 
Acquisition related expenses— 183— 207 
Amortization 668 6671,335 1,334 
Non GAAP Gross Profit 298,256 266,412 584,992 515,939 
Non GAAP Gross margin68 %68 %68 %68 %
Three Months EndedSix Months Ended
June 30,June 30,
 2024202320242023
(unaudited)(unaudited)
Gross Profit - Creative Subscriptions$259,086 $235,039 $508,576 $455,685 
Share based compensation expenses2,519 2,5625,188 5,713 
Non GAAP Gross Profit - Creative Subscriptions261,605 237,601 513,764 461,398 
Non GAAP Gross margin - Creative Subscriptions84 %83 %83 %82 %
Three Months EndedSix Months Ended
June 30,June 30,
 2024202320242023
(unaudited)(unaudited)
Gross Profit - Business Solutions$34,986 $27,044 $67,975 $50,996 
Share based compensation expenses997 917 1,918 2,004 
Acquisition related expenses— 183 — 207 
Amortization 668 667 1,335 1,334 
Non GAAP Gross Profit - Business Solutions36,651 28,811 71,228 54,541 
Non GAAP Gross margin - Business Solutions30 %28 %30 %27 %



Wix.com Ltd.
RECONCILIATION OF OPERATING INCOME (LOSS) TO NON-GAAP OPERATING INCOME
(In thousands)
 Three Months EndedSix Months Ended
 June 30,June 30,
 2024202320242023
 (unaudited)(unaudited)
Operating income (loss)$28,605 $12,976 $38,275 $(20,357)
Adjustments:
Share based compensation expenses59,886 53,660 118,028 108,181 
Amortization 1,465 1,489 2,948 2,977 
Impairment, restructuring and other charges— 330 — 25,668 
Sales tax accrual and other G&A expenses237 157 358 465 
Acquisition related expenses244 440 
Total adjustments$61,589 $55,880 $121,340 $137,731 
Non GAAP operating income$90,194 $68,856 $159,615 $117,374 
Non GAAP operating margin21 %18 %19 %15 %



Wix.com Ltd.
RECONCILIATION OF NET INCOME TO NON-GAAP NET INCOME AND NON-GAAP NET INCOME PER SHARE
(In thousands, except per share data)

 Three Months EndedSix Months Ended
 June 30,June 30,
 2024202320242023
 (unaudited)(unaudited)
Net income $39,518 $33,577 $63,520 $23,208 
Share based compensation expenses and other Non GAAP adjustments60,099 44,511 113,384 105,979 
Non-GAAP net income $99,617 $78,088 $176,904 $129,187 
Basic Non GAAP net income per share$1.80 1.383.172.28
Weighted average shares used in computing basic Non GAAP net income per share55,361,595 56,744,007 55,730,296 56,576,286 
Diluted Non GAAP net income per share$1.67 1.262.962.08
Weighted average shares used in computing diluted Non GAAP net income per share59,526,418 62,186,895 59,800,202 62,149,558 



Wix.com Ltd.
RECONCILIATION OF NET CASH PROVIDED BY OPERATING ACTIVITIES TO FREE CASH FLOW
(In thousands)
 Three Months EndedSix Months Ended
 June 30,June 30,
 2024202320242023
 (unaudited)(unaudited)
Net cash provided by operating activities$120,029 $47,761 $233,865 $93,722 
Capital expenditures, net(7,195)(15,751)(15,320)(36,683)
Free Cash Flow$112,834 $32,010 $218,545 $57,039 
Restructuring and other costs— 2,453 — 4,504 
Capex related to HQ build out4,963 14,63010,325 31,579 
Free Cash Flow excluding HQ build out and restructuring costs$117,797 $49,093 $228,870 $93,122 


















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