hours per response . . . . . . 11
Check the appropriate box to designate
the rule pursuant to which this Schedule is filed:
*The remainder of this cover page
shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities,
and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page.
The information required in the remainder
of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of
1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions
of the Act (however, see the Notes).
CUSIP No. 94770W100
____________________________________________________________________________
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1.
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Names of Reporting Persons.
I.R.S. Identification Nos. of above persons (entities only).
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Federated Investors, Inc.
2. Check the Appropriate Box
if a Member of a Group (See Instructions)
(a)
(b)
3. SEC Use Only
4. Citizenship or Place of Organization:
Pennsylvania
Number of 5. Sole Voting Power
418,506
Shares Bene-
ficially by 6. Shared Voting Power
Owned by Each
Reporting 7. Sole Dispositive Power 418,506
Person With:
8. Shared Dispositive Power
9. Aggregate Amount Beneficially
Owned by Each Reporting Person 418,506
10. Check if the Aggregate Amount
in Row (9) Excludes Certain Shares (See Instructions)
11. Percent of Class Represented
by Amount in Row (9) 6.96%
12. Type of Reporting Person
(See Instructions) HC
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1.
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Names of Reporting Persons.
I.R.S. Identification Nos. of above persons (entities only).
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Voting Shares Irrevocable Trust
2. Check the Appropriate Box
if a Member of a Group (See Instructions)
(a)
(b)
3. SEC Use Only
4. Citizenship or Place of Organization:
Pennsylvania
Number of 5. Sole Voting Power
418,506
Shares Bene-
ficially by 6. Shared Voting Power
Owned by Each
Reporting 7. Sole Dispositive Power 418,506
Person With:
8. Shared Dispositive Power
9. Aggregate Amount Beneficially
Owned by Each Reporting Person 418,506
10. Check if the Aggregate Amount
in Row (9) Excludes Certain Shares (See Instructions)
11. Percent of Class Represented
by Amount in Row (9) 6.96%
12. Type of Reporting Person
(See Instructions) OO
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1.
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Names of Reporting Persons.
I.R.S. Identification Nos. of above persons (entities only).
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John F. Donahue
2. Check the Appropriate Box
if a Member of a Group (See Instructions)
(a)
(b)
3. SEC Use Only
4. Citizenship or Place of Organization:
United States
Number of 5. Sole Voting Power
Shares Bene-
ficially by 6. Shared Voting Power 418,506
Owned by Each
Reporting 7. Sole Dispositive Power
Person With:
8. Shared Dispositive Power 418,506
9. Aggregate Amount Beneficially
Owned by Each Reporting Person 418,506
10. Check if the Aggregate Amount
in Row (9) Excludes Certain Shares (See Instructions)
11. Percent of Class Represented
by Amount in Row (9) 6.96%
12. Type of Reporting Person
(See Instructions) IN
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1.
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Names of Reporting Persons.
I.R.S. Identification Nos. of above persons (entities only).
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Rhodora J. Donahue
2. Check the Appropriate Box
if a Member of a Group (See Instructions)
(a)
(b)
3. SEC Use Only
4. Citizenship or Place of Organization:
United States
Number of 5. Sole Voting Power
Shares Bene-
ficially by 6. Shared Voting Power 418,506
Owned by Each
Reporting 7. Sole Dispositive Power
Person With:
8. Shared Dispositive Power 418,506
9. Aggregate Amount Beneficially
Owned by Each Reporting Person 418,506
10. Check if the Aggregate Amount
in Row (9) Excludes Certain Shares (See Instructions)
11. Percent of Class Represented
by Amount in Row (9) 6.96%
12. Type of Reporting Person
(See Instructions) IN
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1.
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Names of Reporting Persons.
I.R.S. Identification Nos. of above persons (entities only).
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J. Christopher Donahue
2. Check the Appropriate Box
if a Member of a Group (See Instructions)
(a)
(b)
3. SEC Use Only
4. Citizenship or Place of Organization:
United States
Number of 5. Sole Voting Power
Shares Bene-
ficially by 6. Shared Voting Power 418,506
Owned by Each
Reporting 7. Sole Dispositive Power
Person With:
8. Shared Dispositive Power 418,506
9. Aggregate Amount Beneficially
Owned by Each Reporting Person 418,506
10. Check if the Aggregate Amount
in Row (9) Excludes Certain Shares (See Instructions)
11. Percent of Class Represented
by Amount in Row (9) 6.96%
12. Type of Reporting Person
(See Instructions) IN
Item 1.
(a) Name of Issuer
WEBMEDIABRANDS, INC.
(b) Address of Issuer’s
Principal Executive Offices
475 Park Avenue, South
4
th
Floor
New York, NY 10016
Item 2.
(a) Name of Person Filing
(b) Address of Principal Business
Office or, if none, Residence
Federated Investors Tower, Pittsburgh,
PA 15222-3779
(c) Citizenship
(d) Title of Class of Securities
Common Stock
(e) CUSIP Number
94770W100
Item 3
.
If this statement
is filed pursuant to §§240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:
(a) ____ Broker or dealer registered
under section 15 of the Act (15 U.S.C. 78o).
(b) ____ Bank as defined in
section 3(a)(6) of the Act (15 U.S.C. 78c).
(c) ____ Insurance company
as defined in section 3(a)(19) of the Act (15 U.S.C. 78c).
(d) ____ Investment company
registered under section 8 of the Investment Company Act of 1940 (15 U.S.C 80a-8).
(e) ____ An investment adviser
in accordance with §240.13d-1(b)(1)(ii)(E);
(f) ____ An employee benefit
plan or endowment fund in accordance with §240.13d-1(b)(1)(ii)(F);
(g)
__X__
A parent holding
company or control person in accordance with § 240.13d-1(b)(1)(ii)(G);
(h) ____ A savings associations
as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);
(i) ____ A church plan
that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15
U.S.C. 80a-3);
(j) ____ Group, in accordance
with §240.13d-1(b)(1)(ii)(J).
Item 4. Ownership.
Provide the following information
regarding the aggregate number and percentage of the class of securities of the issuer identified in Item 1.
A. Federated Investors, Inc. (See
Footnote 1, next page)
(a) Amount beneficially owned:
418,506
(b) Percent of class: 6.96%
(c) Number of shares as to which
the person has:
(i) Sole power to vote or to direct
the vote 418,506
(ii) Shared power to vote or to
direct the vote -0-
(iii) Sole power to dispose or to
direct the disposition of 418,506
(iv) Shared power to dispose or
to direct the disposition of -0-
B. Voting Shares Irrevocable Trust
(a) Amount beneficially owned:
418,506
(b) Percent of class: 6.96%
(c) Number of shares as to which
the person has:
(i) Sole power to vote or to direct
the vote 418,506
(ii) Shared power to vote or to
direct the vote -0-
(iii) Sole power to dispose or to
direct the disposition of 418,506
(iv) Shared power to dispose or
to direct the disposition of -0-
C. John F. Donahue
(a) Amount beneficially owned:
418,506
(b) Percent of class: 6.96%
(c) Number of shares as to which
the person has:
(i) Sole power to vote or to direct
the vote -0-
(ii) Shared power to vote or to
direct the vote 418,506
(iii) Sole power to dispose or to
direct the disposition of -0-
(iv) Shared power to dispose or
to direct the disposition of 418,506
D. Rhodora J. Donahue
(a) Amount beneficially owned:
418,506
(b) Percent of class: 6.96%
(c) Number of shares as to which
the person has:
(i) Sole power to vote or to direct
the vote -0-
(ii) Shared power to vote or to
direct the vote 418,506
(iii) Sole power to dispose or to
direct the disposition of -0-
(iv) Shared power to dispose or
to direct the disposition of 418,506
E. J. Christopher Donahue
(a) Amount beneficially owned:
418,506
(b) Percent of class: 6.96%
(c) Number of shares as to which
the person has:
(i) Sole power to vote or to direct
the vote -0-
(ii) Shared power to vote or to
direct the vote 418,506
(iii) Sole power to dispose or to
direct the disposition of -0-
(iv) Shared power to dispose or
to direct the disposition of 418,506
Instruction.
For computations
regarding securities which represent a right to acquire an underlying security
see
§240.13d-3(d)(1).
Item 5. Ownership of Five Percent
or Less of a Class
If this statement is being filed
to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than five percent
of the class of securities, check the following ____.
Instruction:
Dissolution of
a group requires a response to this item.
Item 6. Ownership of More than Five
Percent on Behalf of Another Person. NOT APPLICABLE
Item 7. Identification
and Classification of the Subsidiary Which Acquired the Security Being Reported on By the Parent Holding Company See Exhibit “1”
Attached
Item 8. Identification and Classification
of Members of the Group NOT APPLICABLE
Item 9. Notice of Dissolution of
Group NOT APPLICABLE
Item 10. Certification
(a) The following certification
shall be included if the statement is filed pursuant to §240.13d-1(b):
By signing below I certify that,
to the best of my knowledge and belief, the securities referred to above were acquired and are held in the ordinary course of business
and were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer
of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that
purpose or effect.
(b) The following certification
shall be included if the statement is filed pursuant to §240.13d-1(c):
By signing below I certify that,
to the best of my knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of
or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held
in connection with or as a participant in any transaction having that purpose or effect.
SIGNATURE
After reasonable inquiry and to the
best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.
Date: February 11, 2013
By: /s/J. Christopher Donahue
Name/Title: J. Christopher Donahue, as President
of Federated Investors, Inc.
Date: February 11, 2013
By: /s/John F. Donahue, individually and
as Trustee of Voting Shares Irrevocable Trust, by
J. Christopher Donahue, as attorney-in-fact
Date: February 11, 2013
By: /s/Rhodora J. Donahue, individually and
as Trustee of Voting Shares Irrevocable Trust, by
J. Christopher Donahue, as attorney-in-fact
Date: February 11, 2013
By: /s/J. Christopher Donahue
Name/Title: J. Christopher Donahue, individually
and as Trustee of Voting Shares Irrevocable Trust
The original statement shall be signed
by each person on whose behalf the statement is filed or his authorized representative. If the statement is signed on behalf of
a person by his authorized representative other than an executive officer or general partner of the filing person, evidence of
the representative’s authority to sign on behalf of such person shall be filed with the statement, provided, however, that
a power of attorney for this purpose which is already on file with the Commission may be incorporated by reference. The name and
any title of each person who signs the statement shall be typed or printed beneath his signature.
NOTE
: Schedules filed in paper
format shall include a signed original and five copies of the schedule, including all exhibits.
See
§240.13d-7 for
other parties for whom copies are to be sent.
Attention: Intentional misstatements
or omissions of fact constitute Federal criminal violations (See 18 U.S.C. 1001)
EXHIBIT “1”
ITEM 3 CLASSIFICATION OF
REPORTING PERSONS
Identity and Classification of Each Reporting
Person
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IDENTITY
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CLASSIFICATION UNDER ITEM 3
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Advanced Series Trust
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d) Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8).
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Federated Equity Funds
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d) Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8).
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Federated Equity Management Company of Pennsylvania
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(e) Investment Adviser registered under section 203 of the Investment Advisers Act of 1940
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Federated Global Investment Management Corp.
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(e) Investment Adviser registered under section 203 of the Investment Advisers Act of 1940
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Federated Investors, Inc.
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(g) Parent Holding Company, in accordance with Section 240.13d-1(b)(ii)(G)
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FII Holdings, Inc.
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(g) Parent Holding Company, in accordance with Section 240.13d-1(b)(ii)(G)
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Voting Shares Irrevocable Trust
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(g) Parent Holding Company, in accordance with Section 240.13d-1(b)(ii)(G)
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John F. Donahue
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(g) Parent Holding Company, in accordance with Section 240.13d-1(b)(ii)(G)
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Rhodora J. Donahue
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(g) Parent Holding Company, in accordance with Section 240.13d-1(b)(ii)(G)
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J. Christopher Donahue
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(g) Parent Holding Company, in accordance with Section 240.13d-1(b)(ii)(G)
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Federated Investors, Inc. (the “Parent”) is filing
this Schedule 13G because it is the parent holding company of Federated Equity Management Company of Pennsylvania and Federated
Global Investment Management Corp. (the “Investment Advisers”), which act as investment advisers to registered investment
companies and separate accounts that own shares of common stock in WEBMEDIABRANDS, INC. (the “Reported Securities’).
The Investment Advisers are wholly owned subsidiaries of FII Holdings, Inc., which is wholly owned subsidiary of Federated Investors,
Inc., the Parent. All of the Parent’s outstanding voting stock is held in the Voting Shares Irrevocable Trust (the “Trust”)
for which John F. Donahue, Rhodora J. Donahue and J. Christopher Donahue act as trustees (collectively, the “Trustees”).
The Trustees have joined in filing this Schedule 13G because of the collective voting control that they exercise over the Parent.
In accordance with Rule 13d-4 under the Securities Act of 1934, as amended, the Parent, the Trust, and each of the Trustees declare
that this statement should not be construed as an admission that they are the beneficial owners of the Reported Securities, and
the Parent, the Trust, and each of the Trustees expressly disclaim beneficial ownership of the Reported Securities
EXHIBIT “2”
AGREEMENT FOR JOINT FILING OF
SCHEDULE 13G
The following parties hereby agree to file
jointly the statement on Schedule 13G to which this Agreement is attached and any amendments thereto which may be deemed necessary
pursuant to Regulation 13D-G under the Securities Exchange Act of 1934:
1. Federated Investors, Inc. as parent holding company
of the investment advisers to registered investment companies that beneficially own the securities.
Voting Shares Irrevocable Trust, as holder of all the voting
shares of Federated Investors, Inc.
John F. Donahue, individually and as Trustee
Rhodora J. Donahue, individually and as Trustee
J. Christopher Donahue, individually and as Trustee
It is understood and agreed that each of
the parties hereto is responsible for the timely filing of such statement and any amendments thereto, and for the completeness
and accuracy of the information concerning such party contained therein, but such party is not responsible for the completeness
or accuracy of information concerning the other parties unless such party knows or has reason to believe that such information
is incomplete or inaccurate.
It is understood and agreed that the joint
filing of Schedule 13G shall not be construed as an admission that the reporting persons named herein constitute a group for purposes
of Regulation 13D-G of the Securities Exchange Act of 1934, nor is a joint venture for purposes of the Investment Company Act of
1940.
Date: February 11, 2013
By: /s/J. Christopher Donahue
Name/Title: J. Christopher Donahue, as President of Federated
Investors, Inc.
By: /s/ John F. Donahue
Name/Title: John F. Donahue, individually and as Trustee
of Voting Shares Irrevocable Trust, by J. Christopher Donahue, as attorney-in-fact.
By: /s/ Rhodora J. Donahue
Name/Title: Rhodora J. Donahue, individually and as Trustee
as Voting Shares Irrevocable Trust, by J. Christopher Donahue, as attorney-in-fact.
By: /s/ J. Christopher Donahue
Name/Title: J. Christopher Donahue, individually and as
Trustee of Voting Shares Irrevocable Trust
1.
The number of shares indicated represent shares beneficially owned by registered investment
companies and separate accounts advised by subsidiaries of Federated Investors, Inc. that have been delegated the power to direct
investments and power to vote the securities by the registered investment companies’ board of trustees or directors and by
the separate accounts’ principals. All of the voting securities of Federated Investors, Inc. are held in the Voting Shares
Irrevocable Trust (“Trust”), the trustees of which are John F. Donahue, Rhodora J. Donahue, and J. Christopher Donahue
(“Trustees’). In accordance with Rule 13d-4 under the 1934 Act, the Trust, Trustees, and parent holding company declare
that the filing of this statement should not be construed as an admission that any of the investment advisers, parent holding company,
Trust, and Trustees are beneficial owners (for the purposes of Sections 13(d) and/or 13(g) of the Act) of any securities covered
by this statement, and such advisers, parent holding company, Trust, and Trustees expressly disclaim that they are the beneficial
owners such securities.
EXHIBIT 3
POWER OF ATTORNEY
Each person who signature appears below
hereby constitutes and appoints J. Christopher Donahue their true and lawful attorney-in-fact and agent, with full power of substitution
and resubstitution for them and in their names, place and stead, in any and all capacities, to sign any and all Schedule 13Ds and/or
Schedule 13Gs, and any amendments thereto, to be filed with the Securities and Exchange commission pursuant to Regulation 13D-G
of the Securities Exchange Act of 1934, as amended, by means of the Securities and Exchange Commission’s electronic disclosure
system known as EDGAR; and to file the same, with all exhibits thereto and other documents in connection therewith, with the Securities
and Exchange Commission, granting unto said attorney-in-fact and agent, full power and authority to sign and perform each and every
act and thing requisite and necessary to be done in connection therewith, as fully to all intents and purposes as each of them
might or could do in person, hereby ratifying and confirming all that said attorney-in-fact and agent, or their or his substitute
or substitutes, may lawfully do or cause to be done by virtue thereof.
SIGNATURES TITLE OR CAPACITY
/s/John F. Donahue
Individually and as Trustee
of
John F. Donahue the Voting Shares Irrevocable Trust
/s/Rhodora J. Donahue
Individually and as Trustee
of
Rhodora J. Donahue the Voting Shares Irrevocable Trust
Sworn to and subscribed before me this 23
rd
day
of September, 2004.
/s/Madaline P. Kelly
Notary Public
My Commission Expires: February 22, 2008
