Vitacost Rebrands & Expands Private Label Health Food Line
10 4월 2014 - 9:00PM
Vitacost.com, Inc. (Nasdaq:VITC), a leading online retailer of
healthy living products, announced today that it has rebranded and
expanded its line of private label health food products, replacing
its "Best of All" label with the Vitacost brand. In addition, the
Company has introduced more than 40 new health food items in the
past 6 months, including non-GMO nut butters, raw honey, red
quinoa, cacao nibs, maple syrup and popular snack items such as
dark chocolate coffee beans and a goji berry trail mix. Vitacost's
food products all feature earthy, organic looking labels, with its
new "Snacking Naturally" line packaged in environmentally-friendly,
resealable bags, utilizing water-based ink and BPA-free materials.
To spotlight its new private label health foods as well as its
growing inventory of over 10,000 third-party food products, the
Company launched the Vitacost.com Recipe Center at
http://www.vitacost.com/vitacost-recipes. This microsite offers
more than 500 recipes and can be searched by course, specialty
diet—including gluten-free, paleo, vegan, low-carb and organic, as
well as by popular ingredients, such as coconut oil, flax seed, and
chia, offering customers inventive and healthy ways to use these
items in their daily cooking. The site also offers an "Add to
Cart" feature which allows customers to purchase ingredients
featured in the selected recipe with one easy click.
"Proprietary products remain an important part of our business
with new product introductions a key component of increasing
customer awareness of the Vitacost brand," stated Jeffrey Horowitz,
Chief Executive Officer of Vitacost.com. "We launched more than 200
new products during 2013 and are well on our way to exceed that
level this year. We will be introducing new proprietary
products across all of our major healthy living categories with a
specific emphasis on food, sports nutrition and home care, as these
categories continue to grow at a fast pace. Our emphasis on food,
in both our private label endeavors and in our new recipe content,
demonstrates that we have our finger on the pulse of what today's
health-conscious customer is seeking."
For more information and to view all of Vitacost's proprietary
products, please visit:
http://www.vitacost.com/vitacostbrandcategories.
About Vitacost.com, Inc.
Vitacost.com, Inc. (Nasdaq:VITC) is a leading online
retailer of healthy living products, including dietary supplements
such as vitamins, minerals, herbs and other botanicals, amino acids
and metabolites, as well as cosmetics, organic body and personal
care products, pet products, sports nutrition and health
foods. Vitacost.com, Inc. sells these products directly
to consumers through its
website, www.vitacost.com. Vitacost.com, Inc. strives to
offer its customers the broadest selection of healthy living
products, while providing superior customer service and timely and
accurate delivery.
CONTACT: Investor Contact:
Vitacost.com
Kathleen Reed
Director of Investor Relations
561.982.4180 #2292
Kathleen.reed@vitacost.com
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