Vitacost Launches Non-GMO Storefront
11 2월 2013 - 10:00PM
Vitacost.com, Inc. (Nasdaq:VITC), a leading online retailer of
health and wellness products, today announced the launch of a
Non-Genetically Modified or 'Non-GMO' specialty store on its
website. The Company also announced that it has partnered with the
non-profit organization, the Non-GMO Project. The Non-GMO
storefront showcases more than 2,200 organic food items, vitamins,
supplements and other products with items obtaining Non-GMO Project
verification identified by the organization's special logo. To
receive verification from the Non-GMO Project, a brand must
demonstrate best practices for non-GMO manufacturing to avoid
cross-contamination with other GMO-containing ingredients. This
process is stricter than what a brand must go through to
demonstrate that a product is "organic."
"As North America's only third-party verifier of non-GMO food
and products, we are thrilled to team up with Vitacost to provide
customers a simple, reliable way to find food and supplements that
are Non-GMO Project verified," said Non-GMO Project Executive
Director Megan Westgate.
"Today's consumer wants to avoid products containing GMOs, but
there is tremendous confusion when it comes to identifying which
products are in fact free of bioengineered ingredients," stated
David Zucker, Ph.D., Chief Marketing Officer of Vitacost. "By
joining forces with the Non-GMO Project to create a storefront
devoted specifically to GMO-free products, we can offer customers
the organic, natural products they are seeking—with the added bonus
of a more affordable price tag."
To learn more about the growing interest in non-GMO products
among today's consumer, Vitacost recently conducted a
representative national poll of more than 1,629 men and women. If
given a choice between two similar products—one labeled "non-GMO"
and one without this label—61% of those polled said they would
choose the non-GMO product.
Brands listed in Vitacost's non-GMO storefront include products
from third party providers such as Eden Foods, KIND, Larabar,
Annie's Homegrown, Simply Organic, Amy's Organic, Earth's Best,
Coconut Secret, Arrowhead Mills, Garden of Life, Raw Revolution and
Pamela's Products. In addition, several of Vitacost's own branded
VMHS products and the Company's recently launched proprietary line
of whole food-based, non-GMO supplements can also be found in the
Non-GMO store. Vitacost Whole Food products are 100%
vegetarian, made with non-GMO ingredients, free of artificial
colors, flavors and preservatives and use no chemical fillers,
binders or stearates. Currently, the Vitacost Whole Food line
consists of seven SKUs with an expanded roll-out expected during
this year. For more information, please visit
www.vitacost.com/non-GMO.
About Vitacost.com, Inc.
Vitacost.com, Inc. (Nasdaq:VITC) is a leading online
retailer of health and wellness products, including dietary
supplements such as vitamins, minerals, herbs and other botanicals,
amino acids and metabolites, as well as cosmetics, organic body and
personal care products, pet products, sports nutrition
and health foods. Vitacost.com, Inc. sells these
products directly to consumers through its
website, www.vitacost.com. Vitacost.com,
Inc. strives to offer its customers the broadest selection of
healthy living products, while providing superior customer service
and timely and accurate delivery.
About the Non-GMO Project
The Non-GMO Project is a non-profit multi-stakeholder
collaboration committed to preserving and building sources of
non-GMO products, educating consumers, and providing verified
non-GMO choices. The Non-GMO Project offers North America's only
third-party verification and labeling for non-GMO food and
products. Find out more at www.nongmoproject.org.
CONTACT: Media/Press Contact:
ICR
Kellie Baldyga
Account Director
203.682.8325
kellie.baldyga@icrinc.com
Investor Contact:
Vitacost.com
Kathleen Reed
Director of Investor Relations
561.982.4180
Kathleen.reed@vitacost.com
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