VITC Vitacost.Com, Inc. (MM)

Vitacost.com, Inc. (Nasdaq:VITC), a leading online retailer of health and wellness products, announced the launch of its new Spice Store, which offers more than 400 popular spices, seasonings, flavorings and extracts priced at up to 47% off retail. Consumers may check out the extensive selection by clicking Spice Store or visiting http://www.vitacost.com/seasonings-spices.

"At Vitacost we understand the importance of cooking healthier and with the launch of our new Spice Store, we are excited to offer customers an extensive inventory of high-quality, organic spices and seasonings to suit their culinary needs," stated David Zucker, Ph.D., Chief Marketing Officer of Vitacost.com. "We have hundreds of different spices to satisfy today's flavor-focused consumer at very attractive price points."

The launch of the Spice Store was inspired by the results of a recent poll of 1,191 Americans that determined basil is America's favorite spice. Basil ranked #1 out of 23 popular spices and seasonings, with 18% of the respondents naming it their favorite. Cinnamon was second, with 12% of respondents choosing it as their top choice. Salt and pepper were not included among the options.

Other key findings of the poll:

• 23% of respondents add spices or seasonings to every meal with an additional 29% using them almost every time  
• The vast majority of respondents prefer to combine individual spices to taste rather than using pre-prepared marinades, condiments or sauces when flavoring foods  
• Those polled noticed an increased desire for stronger flavoring as they aged, with 45% of respondents saying they now prefer more "intense" flavors than they did when they were younger

Vitacost also conducted an internal survey that found their customers were more likely to use spices such as garlic, cinnamon and turmeric specifically for their health benefits. The results of the survey indicated that 74% of customers regularly used these spices for health reasons.

To appeal to basil fans seeking a healthy new recipe for the Thanksgiving dinner table, Vitacost food blogger Amie Valpone, a personal chef and culinary nutritionist, developed a recipe for Sweet Basil Quinoa Stuffed Squash, available at blog.vitacost.com or by clicking here.

In addition to spices and seasoning as part of its organic grocery selection, Vitacost.com also sells vitamins, supplements, baby care essentials, pet products, specialty diet products, sports nutrition and natural beauty and home care products. Currently, Vitacost.com sells nearly 40,000 items on its website with hundreds of new products added each week. The company offers free shipping on orders of $49 or more.

About Vitacost.com, Inc.

Vitacost.com, Inc. (Nasdaq:VITC) is a leading online retailer of health and wellness products, including dietary supplements such as vitamins, minerals, herbs and other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, pet products, sports nutrition and health foods. Vitacost.com, Inc. sells these products directly to consumers through its website, www.vitacost.com. Vitacost.com, Inc. strives to offer its customers the broadest selection of healthy living products, while providing superior customer service and timely and accurate delivery.

CONTACT: Media/Press Contact:
         ICR
         Kellie Baldyga
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         Investor Contact:
         Vitacost.com
         Kathleen Reed
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         561.982.4180
         Kathleen.reed@vitacost.com