Vitacost.com, Inc. (NASDAQ:VITC), a leading online retailer and direct marketer of health and wellness products, announced the opening of its new west coast distribution center located in Las Vegas, NV. The new 155,000 square foot distribution center replaces the Company’s former 63,000 square foot Las Vegas facility, which is in the process of being closed. All products are now successfully being shipped out of the new facility.

The new distribution center is equipped with A-Frame technology that will allow the Company to double the number of orders processed from approximately 500 per hour to approximately 1,000 per hour. Over time, the Company expects this new technology to allow the distribution center to process up to approximately 1,700 orders per hour at peak utilization.

“We are pleased the new distribution center was completed and opened on schedule. The implementation of more automated technologies will not only improve our efficiencies over time, but will provide the infrastructure needed to support our continued growth in the years to come,” said Ira Kerker, Vitacost.com’s Chief Executive Officer. “Over the past 16 years we have built a Company that is now the leading online retailer and direct marketer of health and wellness products, and we intend to continue to gain market share by offering the best value, superior customer service and timely and accurate delivery of leading products.”

About Vitacost.com, Inc.

Vitacost.com, Inc. (Symbol: VITC) is a leading online retailer and direct marketer of health and wellness products, including dietary supplements such as vitamins, minerals, herbs or other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, sports nutrition and health foods. Vitacost.com, Inc. sells these products directly to consumers through its website, www.vitacost.com, as well as through its catalogs. Vitacost.com, Inc. strives to offer its customers the broadest product selection of healthy living products, while providing superior customer service and timely and accurate delivery.

Forward-Looking Statements

Except for historical information contained herein, the statements in this release are forward-looking and made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements made herein, which include management's expected results of operations for the first quarter of 2010, and the full year of 2010, involve known and unknown risks and uncertainties, which may cause Vitacost's actual results in current or future periods to differ materially from forecasted results. Those risks and uncertainties include, among other things, the current global economic downturn or recession; difficulty expanding its manufacturing and distribution facilities; significant competition in its industry; unfavorable publicity or consumer perception of its products on the Internet; the incurrence of material product liability and product recall costs; inability to defend intellectual property claims; costs of compliance and its failure to comply with government regulations; its failure to keep pace with the demands of customers for new products; disruptions in its manufacturing system, including information technology systems, or losses of manufacturing certifications; and the lack of long-term experience with human consumption of some of its products with innovative ingredients. Those and other risks are more fully described in Vitacost's filings with the Securities and Exchange Commission, including the Registration Statement on Form S-1, as amended, filed in connection with the Company's initial public offering as well as the Company's form 10-K filed for the full year ending December 31, 2009.

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