Veritone Enhances Advertising and Content Intelligence Suite to Support Future-Proofing of Client Broadcast Revenues
12 4월 2024 - 5:00AM
Business Wire
Technology enhancements provide data
granularity and support safeguarding of ad revenues while
prioritizing data privacy and security
Veritone, Inc. (NASDAQ: VERI), a leader in designing
human-centered AI solutions, today announced feature enhancements
to its Advertising and Content Intelligence Suite designed to
embrace data privacy while helping to safeguard ad revenues.
Veritone’s Advertising and Content Intelligence Suite is a
comprehensive set of AI-powered applications and solutions that
help media organizations, advertisers, and broadcasters optimize
their content, advertising campaigns, and audience engagement. The
suite leverages Veritone's aiWARE enterprise AI platform to provide
a range of media monitoring, content discovery, ad verification and
analytics capabilities.
The enhancements fit a broader trend noted in recent Gartner®
research Use AI to Increase Digital Advertising Efficiency and
Impact (published January 5, 2024) that recommends users
“prioritize ad tech platform investments that integrate or
incorporate privacy-enhancing AI applications.”
Veritone’s Advertising and Content Intelligence Suite
enhancements will empower customers to:
- Overcome data granularity loss from Google Analytics GA4 with
Attribute Pixel. Attribute Pixel provides a data-driven alternative
for gathering web traffic insights, reducing reliance on and
minimizing disruption from third-party analytics.
- Demonstrate the value of their customers’ linear advertising
investments with Industry Lift Benchmarking, which provides
comparative performance data segmented by industry category and
region, offering compelling proof-of-performance data to inform
campaign optimization.
- Restore critical insights with Google Big Query ("GBQ")
Connection, which is an automated workflow for seamless web data
sharing. This connection adapts linear broadcast attribution to
evolving technology needs, offering platform-agnostic support for
deeper data granularity.
- Easily automate the creation of tailored watchlists and recap
reports delivered straight to the customer’s inbox through the new
Watchlist Kickstarter feature in Veritone Discovery.
“Veritone's latest enhancements to our Advertising Content and
Intelligence Suite empower our clients to adapt to new AI-powered
media management methodologies and lead with sophisticated tools
that help them to increase their ad revenue,” said Sean King,
General Manager for Veritone Media and Entertainment. “Our new
enhancements prioritize data privacy and security and provide
broadcasters with nearly instant insights, enabling them to make
data-driven connections between ad placement and audience
impact.”
Veritone will showcase its Advertising Content and Intelligence
Suite during the 2024 NAB Show in Las Vegas from April 13 to 17, in
Booth #W1642 in the Las Vegas Convention Center West Hall. To learn
more and request a meeting in advance, visit:
www.veritone.com/nab-2024
To learn more visit: https://www.veritone.com/aci
About Veritone
Veritone (NASDAQ: VERI) designs human-centered AI solutions.
Serving customers in the talent acquisition, media, entertainment
and public sector industries, Veritone’s software and services
empower individuals at the world’s largest and most recognizable
brands to run more efficiently, accelerate decision making and
increase profitability. Veritone’s leading enterprise AI platform,
aiWARE™, orchestrates an ever-growing ecosystem of machine learning
models, transforming data sources into actionable intelligence. By
blending human expertise with AI technology, Veritone advances
human potential to help organizations solve problems and achieve
more than ever before, enhancing lives everywhere. To learn more,
visit Veritone.com.
Safe Harbor Statement
This news release contains forward-looking statements. Without
limiting the generality of the foregoing, words such as “may,”
“will,” “expect,” “believe,” “anticipate,” “intend,” “could,”
“estimate” or “continue” or the negative or other variations
thereof or comparable terminology are intended to identify
forward-looking statements. In addition, any statements that refer
to expectations, projections or other characterizations of future
events or circumstances are forward-looking statements. Assumptions
relating to the foregoing involve judgments and risks with respect
to various matters which are difficult or impossible to predict
accurately and many of which are beyond the control of Veritone.
Certain of such judgments and risks are discussed in Veritone’s SEC
filings. Although Veritone believes that the assumptions underlying
the forward-looking statements are reasonable, any of the
assumptions could prove inaccurate and, therefore, there can be no
assurance that the results contemplated in forward-looking
statements will be realized. In light of the significant
uncertainties inherent in the forward-looking information included
herein, the inclusion of such information should not be regarded as
a representation by Veritone or any other person that their
objectives or plans will be achieved. Veritone undertakes no
obligation to revise the forward-looking statements contained
herein to reflect events or circumstances after the date hereof or
to reflect the occurrence of unanticipated events.
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version on businesswire.com: https://www.businesswire.com/news/home/20240411565024/en/
Valerie Christopherson or Lora Metzner Global Results Comms
(GRC) +1 949 608 0276 Veritone@globalresultspr.com
Sarah Rich Veritone srich@veritone.com
Veritone (NASDAQ:VERI)
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