Dealertrack’s Ali Mendiola to Host Digital Retailing Workshops at NADA 2014
15 1월 2014 - 2:00AM
Business Wire
Workshops to Show How Advanced Digital
Retailing Strategies Help Leading Dealers Capitalize on Today’s
Evolving Consumer Shopping Behaviors
At the upcoming National Automotive Dealers Association
Convention and Expo 2014 (NADA 2014) in New Orleans, Ali Mendiola
of Dealertrack Technologies (Nasdaq: TRAK) will be a featured
workshop speaker. She will conduct three workshop sessions on how
today’s progressive dealers are leveraging digital retailing
workflows to drive consumers further into the sales and trade-in
processes before they ever walk into a showroom.
The workshop, entitled “Digital Retailing Secrets of the Top One
Percent,” will take place in the New Orleans Ernest N. Morial
Convention Center at the following times and locations:
- Friday, January 24; 2:00 - 3:15 p.m.
(Room 356-357)
- Saturday, January 25; 10:30 – 11:45
a.m. (Room 220-222)
- Sunday, January 26; 3:30 – 4:45 p.m.
(Room 356-357)
“Today’s top dealers are embracing digital retailing tools to
move their website past basic lead generation into profitable
website deal generation centers,” said Mendiola. “Digital retailing
tools are proving to be an invaluable asset on a dealer’s website,
helping create a more seamless on-line to in-store sales process.
We have found that our dealers who utilize digital retailing tools
are achieving close rates of up to 26 percent from deals that
originated on their dealership website, which is significantly
higher than the recent industry average for typical website
lead-to-sales close rates.”
Mendiola manages business development for Dealertrack’s Digital
Retailing Solutions, which provides consumer facing solutions to
automotive retailers, with the goal of improving the online sales
process and delivering finance-ready deals to dealers. She has
worked with numerous state associations, dealer groups and 20
Groups to educate them on current and future automotive shopping
habits and how technological advances, such as digital retailing,
can allow them to dramatically increase sales and
profitability.
Dealertrack will be showcasing its comprehensive set of
automotive retail solutions for dealers, lenders and OEMs,
including its digital retailing solutions, throughout NADA at Booth
#2811 in New Orleans.
About Dealertrack Technologies
(www.dealertrack.com)
Dealertrack Technologies’ intuitive and high-value web-based
software solutions and services enhance efficiency and
profitability for all major segments of the automotive retail
industry, including dealers, lenders, OEMs, third-party retailers,
agents and aftermarket providers. In addition to the industry’s
largest online credit application network, connecting more than
20,000 dealers with more than 1,400 lenders, Dealertrack
Technologies delivers the industry’s most comprehensive solution
set for automotive retailers, including Dealer Management System
(DMS), Inventory, Sales and F&I, Interactive and Registration
and Titling solutions.
Safe Harbor for Forward-Looking and Cautionary
Statements
Statements in this press release regarding the benefits of
Dealertrack’s solutions, any conclusions or statements based
thereon and all other statements in this release other than the
recitation of historical facts are forward-looking statements (as
defined in the Private Securities Litigation Reform Act of 1995).
These statements involve a number of risks, uncertainties and other
factors that could cause actual results, performance or
achievements of Dealertrack Technologies to be materially different
from any future results, performance or achievements expressed or
implied by these forward-looking statements.
Factors that might cause such a difference include the
performance and acceptance of the Dealertrack solutions, the
performance of Dealertrack’s third-party partners, and other risks
listed in our reports filed with the Securities and Exchange
Commission (SEC), including our Annual Report on Form 10-K for the
year ending December 31, 2012 and our Quarterly Reports on Form
10-Q. These filings can be found on Dealertrack Technologies’
website at www.dealertrack.com and the SEC's website at
www.sec.gov. Forward-looking statements included herein speak only
as of the date hereof and Dealertrack Technologies disclaims any
obligation to revise or update such statements to reflect events or
circumstances after the date hereof or to reflect the occurrence of
unanticipated events or circumstances.
TRAK-G ###
Media:Dealertrack Technologies, Inc.Kenneth Engberg(516)
734-3692kenneth.engberg@dealertrack.comorDealertrack Technologies,
Inc.Michael DeMeo(516) 734-3691michael.demeo@dealertrack.com
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