SAN FRANCISCO, Feb. 5, 2011 /PRNewswire/ -- Chrome Systems,
Inc., a subsidiary of DealerTrack Holdings, Inc. (Nasdaq: TRAK) and
a leader in managing automotive data, today announced
PaymentDriver™, a solution offering an online finance payment
calculation service for automotive industry portals and websites.
This solution, which will be on display at NADA 2011 in
San Francisco (DealerTrack Booth
#727S, Moscone Center), gives consumers the ability to generate
accurate monthly payments for specific vehicles based on the most
current finance rates and residuals available from a dealership's
finance partners.
(Logo:
http://photos.prnewswire.com/prnh/20110125/NY35848LOGO )
Built as a web service, PaymentDriver can be seamlessly
integrated into online vehicle research and inventory workflows on
portals, manufacturer and dealer websites as well as mobile
applications. Retailers have the ability to customize lender and
rate choices to provide round-the-clock access to the best
available rates and programs.
"A monthly payment is the key to vehicle affordability rather
than the MSRP price tag, and that calculation must be accurate,"
said Amit Maheshwari, general
manager, DealerTrack Data Services. "We believe that PaymentDriver
delivers a level of accuracy and breadth of lenders unparalleled in
the industry since it is the only calculation solution leveraging
up-to-date finance rates and residuals from hundreds of lending
institutions."
According to Maheshwari, "PaymentDriver is a valuable addition
to Chrome's solutions in the online vehicle research and purchasing
space. Together with DealerTrack's newly released
CreditOnline product, a new solution enabling a consumer to
complete a credit application directly from a dealership's website,
PaymentDriver can help deliver an engaging online financing
experience that converts online consumers into highly qualified
prospects."
About Chrome (www.chrome.com)
Chrome Systems, Inc., provides vehicle content, software,
technology and services to deliver complete enterprise solutions to
all segments of the automotive retail industry. Chrome
pioneered the technology behind electronic vehicle configuration
with the introduction of PC Carbook, and since 1986 has collected,
analyzed and enhanced "raw" automotive data from all manufacturers.
Safe Harbor for Forward-Looking and Cautionary
Statements
Statements in this press release regarding the accuracy and
benefits of PaymentDriver, and any conclusions or statements based
thereon, and all other statements in this release other than the
recitation of historical facts are forward-looking statements (as
defined in the Private Securities Litigation Reform Act of 1995).
These statements involve a number of risks, uncertainties and
other factors that could cause actual results, performance or
achievements of DealerTrack to be materially different from any
future results, performance or achievements expressed or implied by
these forward-looking statements.
Factors that might cause such a difference include
PaymentDriver's access to up to date rates and residuals, the
adoption of PaymentDriver by dealers, and other risks listed in our
reports filed with the Securities and Exchange Commission (SEC),
including our Annual Report on Form 10-K for the year ended
December 31, 2009. These filings can
be found on DealerTrack's website
at www.dealertrack.com and the SEC's website
at www.sec.gov. Forward-looking statements included herein
speak only as of the date hereof and DealerTrack disclaims any
obligation to revise or update such statements to reflect events or
circumstances after the date hereof or to reflect the occurrence of
unanticipated events or circumstances.
TRAK-G
SOURCE DealerTrack Holdings, Inc.