DealerTrack Launches New Mobile Functionality Through Its DealerTrack AAX Solution

DealerTrack, Inc., a subsidiary of DealerTrack Holdings, Inc. (Nasdaq: TRAK), a leading provider of on-demand software and data solutions for the U.S. automotive retail industry, today introduced an enhancement to the DealerTrack AAX inventory management solution that brings mobile capabilities to its dealer customers.

The new DealerTrack Mobile AAX solution is powered and delivered by Laser Appraiser LLC, the industry’s leading wireless automotive valuation system that currently serves over 1,000 dealers. This solution is a wireless vehicle appraisal system that is accessible using a dedicated handheld device or iPhone. To support this functionality, DealerTrack has signed an exclusive reseller agreement with Laser Appraiser.

DealerTrack Mobile AAX will facilitate a much faster and more accurate appraisal process, as used car managers evaluating cars at auction can simply scan the VIN barcode, with no need to refer to printed guidebooks or other sources. Subscribers can retrieve critical data from Manheim Market Report, Black Book, Galves, Kelley Blue Book, NADA or AutoTrader, as well as a vehicle history report, such as Carfax, within seconds. Similarly, when a customer brings in a car for trade-in, used car managers can access the vehicle’s history and appraisal information right on the dealership lot, with no need to return to their desks. The new mobile appraisal functionality will be offered as a stand-alone subscription or as an integrated solution with DealerTrack AAX.

In the case of a trade-in, dealers who are DealerTrack AAX subscribers can also gather customer information on the handheld unit during the appraisal process, and both the appraisal and customer data are then automatically transmitted to the integrated DealerTrack AAX platform. The dramatic reduction in time and errors helps drive down costs and expedite deals, enabling dealers to realize higher levels of customer satisfaction and profitability.

“Our new mobile functionality will add significant flexibility and streamline the appraisal process for DealerTrack AAX customers, enhancing their productivity and efficiency,” said Bridget Townsend, general manager of DealerTrack AAX. “At a time when used car inventories are low nationwide, this powerful technology can help dealers make faster and smarter inventory decisions.”

Jeff Boone, president of Laser Appraiser, commented, “We are very pleased to enter into this exclusive reseller agreement with DealerTrack. We selected DealerTrack because many of our customers use DealerTrack AAX, which is clearly the leading inventory management solution in the marketplace today.”

About DealerTrack (www.dealertrack.com)

DealerTrack’s intuitive and high-value software solutions enhance efficiency and profitability for all major segments of the automotive retail industry, including dealers, lenders, OEMs, agents and aftermarket providers. Our solution set for dealers is the industry’s most comprehensive. DealerTrack operates the industry’s largest online credit application network, connecting approximately 17,000 dealers with over 800 financing sources. Our Dealer Management System (DMS) provides dealers with easy-to-use tools with real-time data access that will streamline any automotive business. With DealerTrack AAX, dealers get the inventory management tools and services needed to accelerate turns and increase profit. Our Sales and F&I solution enables dealers to streamline the entire sales process, quickly structuring all types of deals from a single integrated platform. DealerTrack’s Compliance solution helps dealers meet legal and regulatory requirements and protect their hard-earned assets. DealerTrack’s family of companies also includes data and consulting services providers, ALG (Automotive Lease Guide) and Chrome Systems.

Safe Harbor for Forward-Looking and Cautionary Statements

Statements in this press release regarding the integration between DealerTrack AAX and Laser Appraiser, the benefits and capabilities of DealerTrack Mobile AAX and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements.

Factors that might cause such a difference include economic trends affecting the automotive retail industry, adoption of new technologies, and other risks listed in our reports filed with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K for the year ended December 31, 2008. These filings can be found on DealerTrack's website at www.dealertrack.com and the SEC’s website at www.sec.gov. Forward-looking statements included herein speak only as of the date hereof and DealerTrack disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances.

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