TRAK (MM)

Upgrade to Popular PC Carbook(R) Tool Provides Significant Enhancements to User Interface, Reports, & Loan/Lease Calculator PORTLAND, Ore., June 6 /PRNewswire/ -- Chrome Systems Inc. today introduced PC Carbook Plus, an upgraded version of the company's widely used PC Carbook for Windows, the comprehensive software tool for vehicle configuration, specification and pricing. Originally launched in 1986, PC Carbook marked Chrome's pioneering effort into the technology behind electronic vehicle configuration. Building on this legacy, PC Carbook Plus delivers a number of new enhancements, including a custom quote worksheet, customization of price level names, and completely updated report layouts. All of this adds up to faster and more accurate quotes for dealers, as well as better access to competitive information -- key necessities for increasing sold orders. PC Carbook allows dealers to accurately price, configure, and spec any vehicle in under two minutes in an easy-to-use package. Its comprehensive vehicle database includes more than 8,400 vehicle styles, 757,000 standard and optional equipment choices, 300,000 pricing rules, and 246,000 ordering rules. And because PC Carbook Plus includes special logic engines, every vehicle configured is buildable and orderable. Dealers will now benefit even more from the software, as the improvements to PC Carbook Plus have been specifically aimed at enhancing their interactions with customers and prospects. Improvements to the loan/lease calculator make quotes more accurate and timely, and can now be manipulated independently of vehicle configuration. All of the calculator settings can be reset to the last saved settings, jumpstarting new quotes, and the MSRP and Invoice prices used by the calculator now reflect any changes to options selected or deselected "on the fly." And as always, since PC Carbook Plus is built on vehicle data from Chrome, dealers and customers will benefit from the Chrome Standard: an industry benchmark for the accuracy, reliability, and orderability of new vehicle data. "PC Carbook Plus represents Chrome's commitment to providing increased value to our long-standing dealer customers, many of whom have told us how significantly these enhancements will help them in their sales processes," said Peter Batten, General Manager of Chrome Systems. "We appreciate their loyalty to Chrome, and want to give them the tools they need to be competitive and more profitable." Chrome plans to ship a free upgrade CD to all registered PC Carbook customers. About Chrome (http://www.chrome.com/) Chrome provides vehicle content, software, technology and services to deliver complete enterprise solutions to all segments of the automotive retail industry. These segments include manufacturers, fleet companies, dealers, Internet sites, and financial institutions. Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC Carbook(R), and since 1986 has collected, analyzed and enhanced "raw" automotive data from all manufacturers. Chrome Systems, Inc. is a subsidiary of DealerTrack Data Services, Inc., a DealerTrack Holdings, Inc. company (NASDAQ:TRAK). Safe Harbor for Forward-Looking and Cautionary Statements Statements in this press release regarding the benefits of Chrome's products and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements. Factors that might cause such a difference include: including selling additional products and services to existing and new customers; Chrome's success in expanding its customer base and product and service offerings; and other risks listed in the Company's reports filed with the SEC, including DealerTrack's 2005 Form 10-K. These filings can be found on DealerTrack's website at http://www.dealertrack.com/ and the SEC's website at http://www.sec.gov/. Forward- looking statements included herein speak only as of the date hereof and the Company disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances. CONTACT: Liz Zale DealerTrack, Inc. (516) 734-3758 Kirsten Plonner RF|Binder Partners (212) 994-7546 DATASOURCE: Chrome Systems Inc. CONTACT: Liz Zale, DealerTrack, Inc., +1-516-734-3758, ; Kirsten Plonner, RF|Binder Partners, +1-212-994- 7546, Web site: http://www.chrome.com/ http://www.dealertrack.com/

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