10 Barrel Brewing Co. (“10 Barrel Brewing Co.” or “10 Barrel”), a
trailblazer in the craft brewing industry, and Widmer Brothers
Brewing (“Widmer Brothers”), the original Portland craft brewer,
both subsidiaries of Tilray Brands, Inc. (“Tilray”) (NASDAQ: TLRY
and TSX: TLRY), are pleased to announce a multi-year, exclusive
partnership with the Portland Timbers (“Timbers”). Widmer Brothers
and 10 Barrel will become the official craft beer partners of the
Timbers. At the same time, Pub Beer has been named as the official
Patio Beer, unveiling the “Pub Beer Patio,” a new general admission
section, and the first standing-room only section in the stadium.
The partnership includes the unveiling of the ‘World’s Smallest
Dive Bar’ complete with the fixings that make for a bar a true dive
— a dart board, pool cues, and of course, Pub Beer neon lights to
lead the way to the taps.
“We are thrilled to bring in 10 Barrel as an
official sponsor and extend our longstanding relationship with
Widmer. Adding the Pub Beer Patio to our list of fan experience
options gives us the chance to offer fans a totally unique and one
of a kind matchday perspective,” said CEO Heather Davis. “A top
priority of ours with the creation of this space is to make it
lively and accessible to all fans, and our partners 10 Barrel and
Widmer have been instrumental in the execution.”
“Being half a mile from the Timbers stadium, 10
Barrel’s Portland Pub has long been a pre- and post-game mainstay
for fans,” said Brian Hughes, Marketing Director, 10 Barrel. “It’s
been amazing to formalize this partnership and work with the
Timbers staff to bring our ideas to life in an amazing venue.”
In addition to the tiny dive bar on the Pub Beer
patio, the stadium will host a 10 Barrel Airstream-based pub
serving up a selection of their ready-to-drink cocktails. With a
700-person capacity, the field-level Pub Beer patio will be open to
general admission tickets.
“Widmer and the Timbers have had one of the longest
running partnerships in the MLS and we couldn’t be happier to
continue that relationship for the ’24 season – giving fans the
opportunity to get our flagship Hefe on tap throughout the
stadium,” said Brady Whalen, senior marketing director, Widmer
Brothers.
10 Barrel and Widmer Brothers, leaders in the PNW
craft scene and part of the larger Tilray craft beer family will
also have more unique activations to come throughout the season
with events happening at 10 Barrel’s Portland Pub. On game days,
these include beer specials, post-game rooftop parties, and special
discounts for Timbers fans.
About 10 Barrel Brewing
Co.
10 Barrel Brewing Company is a craft
brewery based in Bend, Oregon, featuring innovative beers
brewed locally at each of its four brewpub locations
in Bend, Portland, and Boise. 10 Barrel has one
simple mindset: Brew beer, drink beer, and have fun doing it. For
more information, visit www.10barrel.com and
follow @10barrelbrewing on social.
About Widmer Brothers
Brewing
In 1984, Kurt and Rob Widmer quit their jobs to
follow a lifelong passion for making great beer that could be
shared with friends and family. From the very first pitcher, the
Widmer Brothers sought to make beer that’s easy to enjoy and
perfect for sipping on the back porch or wherever life takes you. A
lot has changed since then, but the truth that started it all
remains - great beer brings people together. Widmer Brothers is
proud to be celebrating its 40th Anniversary in 2024 and looks
forward to many more decades of delicious brews.
For further information about Widmer Brothers
Brewing, please visit https://www.widmerbrothers.com/ and follow
@widmerbrothers.
About Portland Timbers
The Portland Timbers are an American men’s
professional soccer club based in Portland, Ore., that plays their
home matches at the iconic Providence Park. Founded in 2009, the
club began play in Major League Soccer (MLS) – the top division of
men’s professional soccer in the United States – in 2011, winning
its first league championship in 2015. The club has been a beloved
part of the Portland sports landscape since their early beginnings
in the North American Soccer League in 1975, launching the era of
“Soccer City USA” in the Rose City.
About Tilray Brands
Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY),
is a leading global cannabis lifestyle and consumer packaged goods
company with operations in Canada, the United
States, Europe, Australia, and Latin
America that is changing people's lives for the better – one
person at a time – by inspiring and empowering a worldwide
community to live their very best life, enhanced by moments of
connection and wellbeing. Tilray’s mission is to be the most
responsible, trusted, and market-leading cannabis and consumer
products company in the world with a portfolio of innovative,
high-quality, and beloved brands that address the needs of the
consumers, customers, and patients we serve. A pioneer in cannabis
research, cultivation, and distribution, Tilray’s unprecedented
production platform supports over 20 brands in over 20 countries,
including comprehensive cannabis offerings, hemp-based foods, and
craft beverages.
For more information on how we open a world of
well-being, visit www.Tilray.com and follow @tilray on
all social platforms.
Forward-Looking Statements
Certain statements in this communication that are
not historical facts constitute forward-looking information or
forward-looking statements (together, “forward-looking statements”)
under Canadian and U.S. securities laws and within the
meaning of Section 27A of the Securities Act of 1933, as amended,
and Section 21E of the Securities Exchange Act of 1934, as amended,
that are intended to be subject to the “safe harbor” created by
those sections and other applicable laws. Forward-looking
statements can be identified by words such as “forecast,” “future,”
“should,” “could,” “enable,” “potential,” “contemplate,” “believe,”
“anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,”
“project,” “will,” “would” and the negative of these terms or
similar expressions, although not all forward-looking statements
contain these identifying words. Certain material factors,
estimates, goals, projections, or assumptions were used in drawing
the conclusions contained in the forward-looking statements
throughout this communication. Forward-looking statements include
statements regarding our intentions, beliefs, projections, outlook,
analyses, or current expectations. Many factors could cause
actual results, performance, or achievement to be materially
different from any forward-looking statements, and other risks and
uncertainties not presently known to the Company or that the
Company deems immaterial could also cause actual results or events
to differ materially from those expressed in the forward-looking
statements contained herein. For a more detailed discussion of
these risks and other factors, see the most recently filed annual
information form of Tilray and the Annual Report on Form
10-K (and other periodic reports filed with the SEC)
of Tilray made with the SEC and available on
EDGAR. The forward-looking statements included in this
communication are made as of the date of this communication and the
Company does not undertake any obligation to publicly update such
forward-looking statements to reflect new information, subsequent
events, or otherwise unless required by applicable securities
laws.
For further information:
10 Barrel Brewing Co. and Widmer Brothers
Media:
Mike Misselwitz, Mimichaelm@wh1969.com
Tilray Brands Media: Berrin Noorata,
news@tilray.com
Tilray Brands Investors: Raphael Gross, (203)
682-8253, Raphael.Gross@icrinc.com
A photo accompanying this announcement is available
at
https://www.globenewswire.com/NewsRoom/AttachmentNg/1d0c6f57-fd6f-402f-b696-0acec8defb67
Tilray Brands (NASDAQ:TLRY)
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Tilray Brands (NASDAQ:TLRY)
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