Three Spots Earned Top 10 Honors from
USA Today Ad Meter
NEW
YORK and NEW
ORLEANS, Feb. 10, 2025 /PRNewswire/ -- Stagwell,
the challenger network built to transform marketing, and its
network of award-winning agencies aired four standout spots during
this year's Super Bowl LIX for clients Bud Light, the National
Football League (NFL) and Starbucks. Alongside the Big Game,
Stagwell agencies led high-impact off-field campaigns and
activations for clients including Budweiser, Booking.com,
Don Julio, Frank's RedHot, GoDaddy,
Perdue Chicken and more.
The on-air work includes some of the leading campaigns including
three of the top 10 highest-rated commercials on the USA TODAY Ad Meter. The critical acclaim
underscores the creative and strategic impact of Stagwell's
agencies in sports and marketing. In the lead up to Super Bowl LIX,
last week Stagwell hosted a SPORT BEACH Clubhouse in
New Orleans and continues to
cement its sport presence.
"The Super Bowl has become a moment where sport meets culture,"
said Stagwell Chairman and CEO Mark
Penn. "In a sea of mediocrity, the work of Stagwell agencies
like 72andSunny and Anomaly stands out for its creativity and
cultural relevance."
Super Bowl Advertising Spotlight
- NFL "Somebody | It Takes All of Us" –
72andSunny rolled out its powerful Big Game ad featuring
NFL players mentoring children through the NFL's partnerships with
Big Brothers Big Sisters of America, Special Olympics, and the
InSide Out Initiative. The ad was ranked in the top three in
The New York Times' roundup.
- NFL "Flag 50" – 72andSunny and the NFL
went back to the 80's for an ad that aired after halftime during
the broadcast. This nostalgic spot stars dynamic varsity flag
football stars and encourages viewers to advocate varsity flag
football in 50 states. The campaign earned 4.5 stars in Ad
Age's review.
- Bud Light "Big Men on Cul-de-Sac" –
Anomaly carried on its tradition of leading Bud Light's
Super Bowl campaign. The 60-second spot for Bud Light aired during
the game and starred musician Post Malone, comedian Shane Gillis, and NFL legend Peyton Manning. They brought Big Men on the
Cul-de-Sac (BMOC) energy to the Big Game. Bleacher Report ranked
the ad in the top three in 2025.
- Starbucks "Hello Again"– Anomaly helped
Starbucks power its comeback with a bold new campaign. The coffee
giant, which recently introduced an initiative focusing on its
personal touch, featured a pre-game Super Bowl ad backed by AC/DC's
"Thunderstruck." A follow-up post-game ad used the same song to
promote a free tall coffee for rewards members the day after the
game.
Advertisements Beyond the Broadcast
- Perdue Chicken "Wing It" – Colle McVoy partnered with Perdue Chicken,
where Comedian Wayne Brady "winged it" with improvised livestream
performances during the game drawing from key game moments,
commercials, and viewer requests. The partnership encouraged
viewers to rethink Super Bowl rituals.
- Frank's RedHot "That's Red Hot" –
Colle McVoy also debuted a fresh
spot with Frank's Red Hot featuring Paris
Hilton. The ad showed Paris whipping up gameday recipes
while inviting fans to show how they spice up their dishes with
Frank's. Viewers had a chance to win cash prizes, along with a
crystal-bedazzled bottle of Frank's RedHot.
Off the Field Highlights
- Allison helped clients including Budweiser,
GoDaddy and Booking.com with media strategy leading up
to the Big Game, securing hundreds of media placements and millions
of impressions for Budweiser's Clydesdale Super Bowl return;
GoDaddy's launch of its AI-powered website builder, GoDaddy Airo;
and Booking.com's bookable Big Game experience with exclusive
access to Super Bowl tailgates and meet-and-greets.
- Allison also supported several high-impact onsite
activations for clients Dexcom, Good Sports,
GNC, and Special Olympics. Dexcom debuted with
Mike Golic Sr. sharing his diabetes
journey and how their Stelo biosensor helped manage blood sugar.
Good Sports brought Kyle Rudolph to
promote youth sports accessibility, while GNC created buzz with
branded Lyft cars, a smoothie hut, and appearances by Steelers
legends Joey Porter Sr. and
Ryan Clark. Special Olympics
returned with Broncos LB Alex Singleton discussing inclusive health
initiatives alongside a youth athlete.
- Anomaly collaborated with Don Julio and Popeyes to launch a
limited-edition Championship Lineup menu. The one-day-only
menu blended Louisiana-style fast food with luxury spirits,
featuring a Tequila Don Julio Reposado flavored chicken sandwich
and wings.
- Code and Theory partnered with the
NFL to reimagine the fan-first experience with the new
NFL app, enhancing game-day streaming and real-time stats. The app
integrates personalized content, live updates, and streamlined
navigation, creating an immersive, user-centric platform for
football fans.
- Ahead of the Big Game, Code and Theory also helped
an NFL playoff championship team, The Washington
Commanders, with a major rebrand – twice. The agency led the
transition from the team's original moniker to the interim
"Washington Football Team" and, ultimately, to the powerful and
permanent identity of the Washington Commanders.
- HUNTER partnered with TABASCO and local Chef
Alden Boudy to showcase how TABASCO
can elevate pizza on National Pizza Day in New Orleans. The agency also supported media
relations for STōK Cold Brew Coffee's Super Bowl ad
featuring Wrexham AFC, Rob
McElhenney, Ryan Reynolds,
and Channing Tatum in a fun campaign
to elevate goal scoring celebrations. Lastly, HUNTER helped launch
TurboTax's 12th annual Super Bowl
commercial, securing high-impact media coverage for the brand's Big
Game creative featuring Issa
Rae.
- Jasper Advisors supported NWSL Commissioner
Jessica Berman and WNBA's
Shana Stephenson ahead of Super Bowl
Weekend, preparing Berman for media interviews and Stephenson for a
panel on sports, community, and identity.
- Trade X Partners developed and activated for
Perdue Chicken supporting "Game Day" with Super Bowl
adjacent content starring actor, chef and Perdue partner
Valerie Bertinelli telling "CBS
Mornings" how she likes to serve up her wings.
To learn more about Stagwell's presence at Super Bowl LIX,
visit www.stagwellglobal.com.
About Stagwell Inc.
Stagwell is the challenger holding company built to transform
marketing. We deliver scaled creative performance for the world's
most ambitious brands, connecting culture-moving creativity with
leading-edge technology to harmonize the art and science of
marketing. Led by entrepreneurs, our specialists in 40+ countries
are unified under a single purpose: to drive effectiveness and
improve business results for our clients. Join us
at www.stagwellglobal.com.
PR Contact:
Madi Wick
PR@stagwellglobal.com
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