Former President and CRO of The People
Platform will transition to CEO effective immediately
NEW
YORK, Dec. 4, 2024 /PRNewswire/ -- Stagwell
(NASDAQ: STGW) Marketing Cloud's The People Platform™, an
enterprise software company that leverages mobile and location data
to map and sequence consumer behavior patterns, today announced the
appointment of George Brady as CEO.
Prior to this appointment, Brady held the positions of President
and Chief Revenue Officer at The People Platform.
By mapping consumer visits to points of interest and sequencing
them over time, The People Platform offers clients including,
National Cinemedia, Screenvision Media, Gas Station TV, Best Buy
and more a comprehensive understanding of consumer behavior in
near-real time. It then allows companies to communicate with
specific groups of consumers to receive additional direct
responses, further enriching the brand-customer connection.
"The People Platform is uniquely positioned in that no other
company is using mobile location and consumer response together to
bring those insights and data to the forefront for clients," said
Brady. "We are strategically focused on an untapped ecosystem that
plays a critical role in the consumer journey, and I'm proud to
lead the team in driving growth both in the U.S. and globally."
Brady has over 20 years of experience in the retail media
industry. Prior to his roles as President and Chief Revenue Officer
at The People Platform, Brady held multiple leadership positions at
Nielsen including Vice President of Client Solutions On-Location
and Vice President of Sales, TV/Cable and Digital Out of Home.
"The People Platform is a prime example of how Stagwell
Marketing Cloud's innovative suite of solutions is transforming
decision-making for today's modern marketers," said Elspeth Rollert, CEO of Stagwell Marketing
Cloud. "George has long been a trailblazer in delivering
game-changing insights to brands, and we're thrilled to support the
next chapter of his visionary leadership as he continues to drive
breakthrough innovation for our clients."
About The People Platform
The People Platform is
transforming how brands understand and connect with consumers. Its
cloud-based platform combines mobile intelligence with
proximity-based location and geo-spatial mapping technology,
coupled with consumer surveys, and other third-party data, to
provide mobility insights, location intelligence and transactional,
currency-level audience measurement services for cinema, digital
out-of-home (DOOH), retail media networks, and more. The People
Platform's suite of solutions empowers brands to better understand
the consumer journey by observing foot traffic trends and
quantifying the consumer experience, resulting in insights that
fuel smarter, more effective strategies in a rapidly changing media
landscape.
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS
solutions built for the modern marketer. Born out of Stagwell's
(NASDAQ: STGW) award-winning network that delivers scaled creative
performance for the world's most ambitious brands, SMC empowers
brands to drive measurable business impact through intuitive
solutions enriched with proprietary, actionable data. SMC's
solutions harness advanced technology—generative and predictive AI,
machine learning, augmented reality, and more—to revolutionize
market research, communications, and media strategies for global
brands. Get your head in the cloud at
www.stagwellmarketingcloud.com.
Contact
Madison
Wick
PR@StagwellGlobal.com
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SOURCE Stagwell Inc.