Bebe Rexha Returns to Roblox with New Listening Party Through Super League's Innovative Scalable Music Offering - SOUNDZ
28 6월 2024 - 9:05PM
Bebe Rexha, Grammy-nominated, diamond-certified singer-songwriter,
today announced in partnership with Warner Records and Super League
(Nasdaq: SLE), a leader in redefining the gaming industry as a
media channel, the launch of SOUNDZ By Bebe Rexha to meet Gen Z and
Alpha in the virtual spaces they know and love. SOUNDZ provides a
new way for music artists and brands to reach millions of daily
fans on Roblox through a first-of-its-kind listening activation
that can be enjoyed simultaneously through multiple existing
popular experiences on Roblox. Bebe Rexha and Super League are
debuting this new product offering within Carry A Friend!, Paradise
RP, and The Floor Is Lava, enabling their massive audiences the
opportunity to listen and dance to Bebe Rexha’s new singles “Chase
It (Mmm Da Da Da)” and “I’m The Drama.”
SOUNDZ By Bebe Rexha launches on June 28, 2024, with Bebe Rexha
being brought to life through a custom-built avatar set to dance
and engage with Bebe Rexha’s fans and music lovers. Fans will be
able to dance together, play rhythm-based games, try on and
purchase Bebe Rexha virtual merch, and earn special in-experience
status within Carry A Friend!, Paradise RP, and The Floor Is Lava.
Fans can also access Super League’s rewards and loyalty platform
and enter to win a personal video message from Bebe on Community, a
text messaging service that connects artists and fans.
“I am thrilled to expand my presence on Roblox, replicating the
energy and excitement concertgoers feel in real life to virtual
worlds,” said Bebe Rexha. “I cannot wait to interact with my
amazing fan base and share my latest musical direction with new
audiences.”
Bebe’s SOUNDZ performance is the next evolution of Bebe’s
commitment to leveraging the power of immersive experiences,
including previous performances on Roblox and her own award-winning
Bebeverse, to build community and foster deeper connections with
her fans.
Packed with interactivity, mini-games, and inspiring
in-experience content creation tools such as green screens and
custom backdrops, SOUNDZ is a new type of scalable immersive music
offering enabled through Super League’s Super Biz, a suite of tools
that helps developers improve user engagement with the creators of
more than 7,000 experiences signed up to date.
“We are so excited to have Bebe Rexha as our debut artist for
SOUNDZ, which we truly see as an evolution of music fan engagement
on Roblox. By reaching huge audiences directly in the experiences
they visit every day, Bebe will be able to grow her superfan base
and attract entirely new listeners,” said Josh Neuman, Super League
EVP, President of Entertainment. “We hope that artists, labels, and
promoters will start looking at SOUNDZ as a ‘must-have’ on their
marketing roadmap for single and album releases, in the same way
that they look at late-night TV appearances and DSP positioning to
help break tracks.”
To learn more about how SOUNDZ can bring your music to new fans,
create new revenue opportunities, and function as a content
generator, visit superleague.com.
About Super League:
Super League (Nasdaq: SLE) is redefining the gaming industry as
a media channel for global brands. As a leading end-to-end
immersive content partner, Super League enables marketers,
advertisers, and IP owners to reach massive audiences through
creativity, innovation, and gameplay within the world’s largest
immersive platforms. Boasting an award-winning development studio,
a vast community of native creators, and a proprietary suite of
tools that maximize user engagement, Super League is a
one-of-a-kind holistic solutions provider. Whether a partner is
focused on building a world-class creative experience, achieving a
lift in brand awareness, inspiring deeper customer loyalty, or
finding new sources of revenue, Super League is at the forefront –
always pioneering within immersive worlds. For more information,
visit superleague.com.
Contact:press@superleague.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/1768e4d0-b09a-4f06-9665-494137106a9e
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