New Premium and Premium Plus Smart
Bases
Promise Comfort and Support for a Healthier
Lifestyle
SALT
LAKE CITY, June 15, 2023 /PRNewswire/ -- Purple
Innovation, Inc. ("Purple"), (NASDAQ: PRPL), the world leader in
sleep innovation and inventor of GelFlex® Grid Technology, has
today announced the launch of two new adjustable smart bases, the
Premium and Premium Plus Smart Bases. The new bases partner well
with Purple's mattresses – the Essential Collection (NewDay, the
Purple Mattress, Purple Plus) and the recently launched
Premium and Luxe Collections (Restore™ and Rejuvenate™), featuring
nine new mattresses. In line with Purple's commitment to comfort
and wellness, the new adjustable smart bases will offer presets
perfect for lounging, resting, and sleep - including elevated
head-and-foot, customizable positions, and anti-snoring to create
the ultimate relaxation experience.
"Our new adjustable bases make deep sleep effortless and are the
ideal complement to Purple mattresses. We are introducing new
innovations focusing on sleep as part of a healthy lifestyle. The
Premium and Premium Plus smart bases include presets that signal
sleep and optimize comfort, reduce snoring, and offer lumbar
support and massage, all controlled from the convenience of a
mobile app. We know that when you sleep better, you feel
better, and Purple Adjustable Smart Bases make waking up
well-rested, simple," said Jeff
Hutchings, Chief Innovation Officer at Purple.
The Premium and Premium Plus Smart Bases
Purple's new
Premium and Premium Plus Smart Bases customize the sleep experience
with adjustable features that elevate sleep quality, all easily
controlled from the Purple Smart Base app and wireless remote.
Premium Smart Base features:
Next Level Comfort,
From Resting to Sleep
Paired with a Purple mattress, the adjustable base goes from
sleep to lounge mode with the tap of a finger:
- Wireless Remote Control and Mobile App Control:
convenient, easy control with built-in presets
- One Touch App Preset: from base position to sleep-ready
flat position with one touch
- Zero-Gravity® Preset: adjusts legs higher than
the heart to help relieve pressure off the lower back and promote
circulation
- Anti-snore Preset: enables a more peaceful slumber with
improved breathing and reduced sleep interruptions
- Lounge Preset: cradled comfort for reading, watching TV,
or working from bed
- Adjustable Height Legs: fits within most bed frames
- Zero Clearance: use without legs on slatted or solid
platform frames. Fits within most bed frames.
The Premium Smart Base is available in Twin XL priced at
$995, Queen at $1,195, King/California King at $1,595
Premium Plus Smart Base Features:
Superior Level
Support for a Healthier Lifestyle
This base elevates self-care, with even more targeted support
and enhanced features to customize comfort well beyond sleep.
The Premium Plus Smart Base includes all the features of the
Premium Smart Base, plus:
- Pillow Tilt: adjustable support for more
comfortable positions
- Lumbar Support: targeted support to reduce strain and
tension on the lower back for ultimate comfort
- Head and Foot Massage: three intensities for soothing
relaxation
- Three Customizable Memory Settings: for the perfect
level of comfort
- Motion-activated under-bed lighting: for nighttime
illumination
The Premium Plus Smart Base is available in Twin XL priced at
$1,595, Queen at $1,895, and King/CalKing at $2,595.
About Purple
Purple, the leading premium mattress company with the #1 Gel
Grid technology in the world, the GelFlex® Grid, thoughtfully
engineers products that make restorative sleep effortless for every
kind of sleeper. The result of over 30 years of innovation and in
comfort technologies, Purple's GelFlex Grid is the most significant
advancement in mattresses in decades and is proven to reduce aches
and pains. It instantly adapts as you move, balances temperature,
relieves pressure and offers support in all the right places.
Purple products, including mattresses, pillows, cushions, frames,
sheets, and more, can be found online at Purple.com, in over 57
Purple stores and over 3,000 retailers nationwide. Sleep Better.
Live Purple.
Media Contact
Lindsay
Stevens
Lindsay.stevens@ubuntu-one.com
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SOURCE Purple Innovation, Inc.