The Orchard Announces Executive Promotions and Hires Vice President, Engineering

Following the appointment of Brad Navin to Chief Executive Officer, The Orchard (NASDAQ: ORCD), a global leader in music and video distribution and comprehensive digital strategy, today announced the promotions of four senior executives, as well as the addition of a Vice President of Engineering.

Prashant Bahadur, 37, has been appointed to General Manager of The Orchard. Prashant is responsible for the execution and supervision of the company’s global business strategy. He joined The Orchard in 2004 as Director of Retail Marketing. Prashant began his career with PepsiCo in marketing, and later moved to EMI where he worked across the sales, marketing, and new media areas.

Josh Builder, 29, has been named Vice President, Product Development & Operations for The Orchard. Josh oversees the implementation and rollout of product strategy, product technology design, and content management and delivery. Previously, he served as Senior Director, Operations. Prior to joining The Orchard in 2006, Josh worked on new technology development for T-Mobile.

Jaclyn Ranere, 32, has been promoted to Vice President, Digital Marketing for The Orchard. Jaclyn oversees global marketing for online and mobile retailers, interactive marketing and promotional campaigns for The Orchard’s clients, and corporate marketing. When Jaclyn joined The Orchard in 2004 she was responsible for North American online and mobile retail. Prior to The Orchard, Jaclyn ran a music marketing and video production company focusing on digital media. She has also served as Brand Marketing Manager at eMusic.

Scott Bergman, 38, has been named Vice President, Sales and Marketing. Scott manages the sales and marketing for The Orchard’s physical distribution arm. Previously, Scott served as Senior Director of Physical Sales and Marketing. Prior to joining the company, Scott worked at EMI/Astralwerks as the National Director of Sales and Marketing and Director of Sales for Atlantic Records.

Finally, Tom Lorenc, 42, joins The Orchard as Vice President, Engineering. Tom oversees the development of new technology to support The Orchard’s Product Development strategy, as well as technology upgrades and maintenance to keep The Orchard’s current infrastructure working as effectively and efficiently as possible. Prior to joining The Orchard, Tom served as Director of Technology for RDAI, where he was responsible for technical architecture, third party integration, and off shore management. Before that, he served in various technology roles for companies including Visible World, Maxim Online, C2 Creative, Zingy, Razorfish Inc, and IBM.

“We are excited to be moving forward with a management team that will drive the success of our business today and far into the future,” commented Brad Navin, Chief Executive Officer of The Orchard. “By adding Tom to our team, and by promoting Jaclyn, Josh, Scott and Prashant into roles where we can truly utilize their expertise in this rapidly changing industry, we solidify our role as the leading independent digital distributor with talented and innovative individuals.”

Prashant Bahadur, Josh Builder, Jaclyn Ranere, Scott Bergman, and Tom Lorenc are all based out of The Orchard’s headquarters in New York City.

About The Orchard(R)

Headquartered in New York and London with operations in 25 markets around the world, The Orchard (NASDAQ: ORCD) is a full service media company specializing in the distribution of music and video entertainment. Founded in 1997, the company is a global leader in digital marketing and distribution, driving sales across more than 660 digital storefronts and mobile carriers in 75 countries. Fostering creativity and independence, The Orchard enables labels, artists and rights holders to grow and monetize audiences globally. For further information please visit www.theorchard.com.

Forward Looking Statements

This release may contain certain forward-looking statements regarding The Orchard's expectations regarding future events and operating performance within the meaning of Federal Securities laws that are subject to certain risks and uncertainties and involve factors that may cause actual results to differ materially from those projected or suggested. Factors that could cause actual results to differ include, but are not limited to, the ability of The Orchard to distribute certain products, videos and films and provide certain marketing and other services. Undue reliance should not be placed on such forward-looking statements as they speak only as of the date hereof, and The Orchard undertakes no obligation to update these statements to reflect subsequent events or circumstances except as may be required by law. Additional factors that could cause actual results to differ materially from those projected or suggested in any forward-looking statements are contained in The Orchard's most recent periodic reports on Form 10-K and Form 10-Q that are filed with the Securities and Exchange Commission.

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