The leading baby gear brand expands its
offerings with an innovative swing and bassinet, now equipped with
cutting-edge technology that automatically detects and responds to
baby's cries
ATLANTA, May 16, 2024
/PRNewswire/ -- Graco, America's most trusted baby gear brand*, is
proud to announce the next generation of soothing products. The new
SmartSense™ Soothing Bassinet and SmartSense™ Soothing
Swing use innovative and patented technology to automatically
detect and respond to baby's cries with over 1,000 combinations
that emulate parents' natural comforting motions and
soothing. Crafted with the needs of first-time parents and
growing families top of mind, these innovations reaffirm Graco's
commitment to providing the Safest Place Outside Your Arms™.
"Graco has been at the forefront of innovation in baby products
for over 65 years. From inventing essential soothing items like the
first baby swing, which was inspired by watching a mom soothe her
baby, we understand that parents need thoughtful designs that help
provide peace of mind," said Kerry
Strzelecki, Vice President of Brand Management at Graco.
"Our latest innovations, the SmartSense™ Soothing Bassinet and
SmartSense™ Soothing Swing, exemplify our unwavering dedication to
helping caregivers. With baby at the heart of their design, these
products offer enhanced comfort and convenience for families
everywhere."
With the new SmartSense™ Soothing line from Graco, the future of
soothing is here – families can go from cries to comfort and savor
more tranquil and joyous moments together. Key features
include:
SmartSense™ Soothing Bassinet
- The bassinet detects and responds to baby's cries in seconds
with gradual soothing combinations to lull baby back to sleep.
- Features thousands of soothing combinations including gentle
motions, soft vibrations, multiple speeds, white noise and calming
music, to help create an immersive sleep environment for baby.
- Parents can stream songs and sounds via Bluetooth® wireless
technology.
- Airy, breathable mesh sides and a firm, flat mattress help
create a safe sleep space for baby.
- Cozy mattress features organic cotton fabrics and includes a
mattress sheet made with 100% organic cotton.
SmartSense™ Soothing Swing
- The swing starts soothing baby in seconds by responding to
cries with thousands of combinations of motion, songs, sounds and
vibrations.
- Features four unique motions (rock, glide, swing and sway) that
help soothe baby the same way parents do.
- Includes cozy body support made with organic fabrics to keep
baby comfortably snug.
- Three recline positions allow parents to customize the swing
for baby's comfort.
- A 5-point harness keeps baby comfy and secure while in swing
and a toy bar adds additional interest for curious hands and
eyes.
The SmartSense™ Soothing Swing (MSRP: $299.99) and SmartSense™ Soothing
Bassinet (MSRP: $399.99) are now
available for pre-order on Amazon, with widespread availability on
Gracobaby.com and leading retailers starting June 1.
For more information about Graco and the new SmartSense™
Soothing Bassinet and SmartSense™ Soothing Swing, please visit
www.gracobaby.com and follow along on social at: @graco on
Instagram and Facebook, and @gracochildrensproducts on
TikTok.
About Graco
Graco is one of the most recognized
children's products brands that provides innovative and reliable
solutions to help parents make smart choices while taking care of
their little ones. For more than 65 years, Graco has built high
quality products that parents can trust, including car seats,
strollers, travel systems, swings, highchairs, playards and nursery
care essentials. Graco is part of Newell Brands Inc., a leading
global consumer products company, with its products available
globally through a variety of retail partners.
About Newell
Brands
Newell Brands
(NASDAQ: NWL) is a leading global consumer goods company with a
strong portfolio of well-known brands, including Rubbermaid,
Sharpie®, Graco®, Coleman®, Rubbermaid Commercial Products®, Yankee
Candle®, Paper Mate®, FoodSaver®, Dymo®, EXPO®, Elmer's®, Oster®,
NUK®, Spontex® and Campingaz®. Newell
Brands is focused on delighting consumers by lighting up
everyday moments.
This press release and additional information about Newell Brands are available on the company's
website, www.newellbrands.com.
*Based on 2024 Baby Gear Brand Health Tracker Data
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SOURCE Newell Brands