AT&T Holiday Promotion Gives Broadband Customers the Gift of Free, Downloadable Content
07 12월 2006 - 11:43PM
PR Newswire (US)
Company Encourages Customers to Try Downloading Music, Movies and
TV Shows SAN ANTONIO, Dec. 7 /PRNewswire-FirstCall/ -- Consumers
who love holiday classics, like "Christmas with the Kranks" or
"I'll Be Home for Christmas," can now enjoy unlimited access to
those and other yuletide favorites without having to brave mobs at
the mall or the clinking of the cash register. In response to the
growing demand for access to online video content, AT&T Inc.
(NYSE:T) today announced that the company will offer unlimited
access to a library of more than 2,200 movie and video selections
and 24-hour access to live TV at no charge for one or more months.
Effective today, new residential AT&T Yahoo!(R) High Speed
Internet customers can take advantage of a 30-day free trial of
Vongo, the movie download service offering from Starz
Entertainment, with more than 1,000 popular movies and 2,200 total
video titles. Customers can also enjoy a 90-day free trial of
AT&T Broadband TV, providing access to a wealth of live
programming while at home, at work or on the go, using wired and
wireless broadband technologies. Regular-service subscription
charges apply at the end of the trial period. Current AT&T
Yahoo! High Speed Internet customers can also participate in the
free trials by upgrading their existing service speed to Express
(up to 1.5 Mbps), Pro (up to 3.0 Mbps) or Elite (up to 6.0 Mbps)
service. "From movies to live TV, AT&T understands that today's
consumers want unlimited access to enhanced content at their
convenience -- with video leading the charge," said Rick Welday,
chief marketing officer, AT&T Consumer. "By trialing today's
offer of free movie downloads and real-time access to live TV
content, our customers can better experience the benefits, value
and advantages unique to AT&T Yahoo! High Speed Internet," said
Welday. The move to let consumers enjoy free trials of downloadable
content for a period of time from Vongo and AT&T Broadband TV,
in conjunction with MobiTV, comes on the heels of a series of
related video announcements from AT&T. In the last month,
AT&T has announced the full deployment of AT&T Homezone(SM)
-- a first-of-its-kind video product that integrates AT&T
Yahoo! High Speed Internet Service, AT&T | DISH Network
satellite television and AT&T Home Networking services via a
single device -- and the continued deployment of AT&T
U-verse(SM) services, or next-generation digital TV and high speed
Internet access delivered via a fiber-optic network. "We are
excited to answer the call of consumers and bring new video
services and entertainment offers to today's evolving market," said
Welday. New AT&T Yahoo! High Speed Internet customers can
redeem offers for both Vongo movie downloads and AT&T Broadband
TV, as outlined in the directions that are provided in the AT&T
Yahoo! service kit. Current customers can upgrade their existing
service speed online at http://www.att.com/ and will receive
information regarding the offers at the time of service upgrade.
AT&T Broadband TV delivers 20 channels of live and
made-for-broadband television content spanning national news,
sports, entertainment and full-length music videos from top
artists. Among the channels included in the initial channel lineup
are Bloomberg Television, The Oxygen Network, Comedy Time,
Toonworld TV Classics, MAXX Sports and The Weather Channel. Vongo
subscribers have unlimited access to more than 2,200 movie and
video selections as well as a live streaming Starz TV channel.
Members may download movies and video selections onto three
eligible devices of their choice for each account, allowing for
multiple-viewing options and family enjoyment. This AT&T
release and other news announcements are available as part of an
RSS feed at http://www.att.com/rss . About AT&T AT&T Inc.
is one of the world's largest telecommunications holding companies
and is the largest in the United States. Operating globally under
the AT&T brand, AT&T companies are recognized as the
leading worldwide providers of IP-based communications services to
business and as leading U.S. providers of high speed DSL Internet,
local and long distance voice, and directory publishing and
advertising services. AT&T Inc. holds a 60 percent ownership
interest in Cingular Wireless, which is the No. 1 U.S. wireless
services provider with 58.7 million wireless customers. Additional
information about AT&T Inc. and AT&T products and services
is available at http://www.att.com/ . Vongo and AT&T Broadband
TV offers apply only to residential customers who purchase new
AT&T Yahoo! High Speed Internet or existing residential
customers who upgrade to a higher speed. Vongo offer is 30 days of
service at no charge. Subscription to AT&T phone service
required for AT&T Yahoo! High Speed Internet service. Credit
card information is required at time of order and customer must
contact Vongo to opt out if customer does not want to continue
service at the end of the 30 days. Customer will be billed $9.99
per month on their credit card after the 30 days. AT&T
Broadband TV offer is 90 days of service at no charge. Subscription
to AT&T phone service required for AT&T Yahoo! High Speed
Internet service. Credit card information is required at time of
order and customer must contact AT&T Broadband TV to opt out if
customer does not want to continue service at the end of the 90
days. Customer will be billed $19.99 per month on their credit card
after the 90 days. This offer is non-transferable and available to
qualifying AT&T Yahoo High Speed Internet customers only. These
offers expire on February 28th 2007. AT&T products and services
are provided in specific geographic areas by subsidiaries and
affiliates of AT&T Inc. AT&T Yahoo! High Speed Internet is
provided by AT&T Internet Services with customized content,
services, and applications from Yahoo! Inc. Yahoo!, the Yahoo!
logos and other product and service names are the trademarks and/or
registered trademarks of Yahoo! Inc. All brand names may be
trademarks or registered trademarks of their respective owners.
About Starz Entertainment Starz Entertainment, LLC, is a premium
movie service provider operating in the United States. It offers 16
movie channels including the flagship Starz(R) and Encore(R) brands
with approximately 14.9 million and 26.6 million subscribers
respectively. Starz Entertainment airs more than 1,000 movies per
month across its pay TV channels and offers advanced services
including Starz HD, Starz On Demand and Vongo(SM). Starz
Entertainment ( http://www.starz.com/ ) is an operating unit of
Starz, LLC, which is a wholly owned subsidiary of Liberty Media
Corporation that is attributed to Liberty Capital Group
(NASDAQ:LCAPANASDAQ:LCAPB). About MobiTV MobiTV, Inc. (
http://www.mobitv.com/ ) is leading the convergence of television,
film and music content across the mobile and personal computing
markets. The Emmy(R) Award winning service has more than one
million subscribers and offers popular TV and digital radio
channels from top labels, networks and cable providers. The
MobiTV(R) service is available in; the US through AT&T, Sprint,
Cingular, Alltel; the UK through 3UK and Orange; in Canada through
Bell Canada, Rogers and TELUS Mobility; in Latin America through
America Movil, Claro and Telcel; and other regional carriers
internationally. Founded in 1999, MobiTV is a privately-held
company headquartered in Emeryville, CA. Subsidiaries and
affiliates of AT&T Inc. provide products and services under the
AT&T brand. DATASOURCE: AT&T Inc. CONTACT: Sarah Baker of
AT&T Inc., +1-314-982-8659, Web site: http://www.att.com/
http://www.att.com/rss http://www.starz.com/ http://www.mobitv.com/
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