- Franchise and digital marketing
expert with vast experience increasing customer
acquisition -
SCOTTSDALE, Ariz., Aug. 14,
2023 /PRNewswire/ -- The Joint
Corp. (NASDAQ: JYNT), the nation's largest provider of
chiropractic care through The Joint
Chiropractic® network, announces the hiring of
Lori Abou Habib, as its new Chief
Marketing Officer. Reporting directly to Peter D. Holt, President and Chief Executive
Officer of The Joint Corp., Abou
Habib is tasked with leading marketing and strategic
planning to advance enterprise initiatives and grow performance of
clinics, franchise prospects and consumer awareness.
"We are thrilled to have Lori Abou Habib as our new Chief Marketing
Officer," said Peter D. Holt,
President and CEO.
"As technology and consumer behaviors continue to come together
in today's digital world, having a CMO that can lead and influence
across The Joint Chiropractic enterprise, drive progress, be a
catalyst for innovation and a brand storyteller is vital to the
growth of our company," said Peter D.
Holt, President and Chief Executive Officer of The Joint
Corp. "Lori's high energy, strategic and solutions-oriented
marketing experience, as well as her desire for continuous
improvement and results are aligned with our values and our
mission."
"The Joint is such a unique opportunity to grow chiropractic
care with an exceptionally smart business model," said Abou Habib. "Having spent the majority of my
career in franchise organizations, I'm excited to become part of
The Joint as Chief Marketing Officer and to join the team's mission
to improve the quality of life for our patients and to build on the
best in class experience offered in our clinics."
About Lori Abou
Habib
Prior to The Joint, Abou Habib served for six years as senior vice
president and chief marketing officer of SONIC®
America's Drive-In®, part of the Inspire Brands family
of restaurants. In her role, she led all marketing strategy for
SONIC, which included national marketing, media, digital strategy,
marketing technology and product innovation. A 15-year veteran of
SONIC, Abou Habib earned several
promotions with increasing responsibility. Previous to SONIC, she
worked at CKE Restaurants, Inc. and Eateries, Inc.
Abou Habib obtained her Bachelor
of Business Administration from the University
of Central Oklahoma. She also received her Master of
Business Administration from Webster International University in London.
About The Joint Chiropractic
The Joint Corp.
revolutionized access to chiropractic care when it introduced its
retail healthcare business model in 2010. Today, it is the nation's
largest operator, manager and franchisor of chiropractic clinics
through The Joint Chiropractic network. The company is making
quality care convenient and affordable, while eliminating the need
for insurance, for millions of patients seeking pain relief and
ongoing wellness. With over 900 locations nationwide and more than
12 million patient visits annually, The Joint Chiropractic is a key
leader in the chiropractic industry. Consistently named to
Franchise Times "Top 500+ Franchises" and Entrepreneur's "Franchise
500" lists and recognized by FRANdata with the TopFUND award, as
well as Franchise Business Review's "Top Franchise for 2023," "Most
Profitable Franchises" and "Top Franchises for Veterans" ranking,
The Joint Chiropractic is an innovative force, where healthcare
meets retail. For more information, visit www.thejoint.com. For
more information about franchise opportunities, visit
www.thejointfranchise.com.
Business Structure
The Joint Corp. is a franchisor of
clinics and an operator of clinics in certain states. In
Arkansas, California, Colorado, District
of Columbia, Florida, Illinois, Kansas, Kentucky, Maryland, Michigan, Minnesota, New
Jersey, New York,
North Carolina, Oregon, Pennsylvania, Rhode
Island, South Dakota,
Tennessee, Washington, West
Virginia and Wyoming, The
Joint Corp. and its franchisees provide management services to
affiliated professional chiropractic practices.
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SOURCE The Joint Corp.