NEW
YORK, March 12, 2025 /PRNewswire/ -- Integral Ad
Science (Nasdaq: IAS), a leading global media measurement and
optimization platform, today announced its Chief Product Officer
(CPO), Srishti Gupta, has been
appointed to IAB Tech Lab's Board of Directors. Aligned with IAS's
mission to drive trust and transparency across the digital
advertising landscape, Gupta will join other industry leaders to
guide the strategic direction of Tech Lab's five pillars of
innovation, including supply chain diligence.
"I look forward to serving alongside the Tech Lab's esteemed
Board of Directors to develop standards, initiatives, and products
that enable a thriving and vibrant digital media and advertising
industry," said Srishti Gupta, CPO
at IAS. "Together, we're committed to developing new frameworks and
championing their adoption to ensure advertisers can protect their
investments through transparent and safe interactions across the
supply chain while propelling brand equity and performance."
Gupta joined IAS as CPO in September
2024 to lead the company's product strategy, product
development, and go-to-market initiatives. Managing a global team
of product and data science experts, Gupta is responsible for
spearheading solutions that power business outcomes for
advertisers. Under her leadership, IAS is building customer-centric
products that leverage the company's wealth of data to maximize
performance and ad effectiveness.
"Srishti brings deep product expertise and a strong track record
of collaboration, making her a valuable addition to the Board,"
said Anthony Katsur, CEO of IAB Tech
Lab. "As the industry navigates increasing complexity, it's
important that we work together to develop practical, effective
solutions. We're glad to have IAS's perspective represented, and we
look forward to Srishti's contributions in shaping standards that
support a more transparent and efficient digital ecosystem."
Previous to her role as CPO at IAS, Gupta served as the Chief
Product Officer at Rokt, an e-commerce technology company, and was
Director of Ads Measurement at Amazon.
About Integral Ad Science
Integral Ad Science (IAS) is
a leading global media measurement and optimization platform that
delivers the industry's most actionable data to drive superior
results for the world's largest advertisers, publishers, and media
platforms. IAS's software provides comprehensive and enriched data
that ensures ads are seen by real people in safe and suitable
environments, while improving return on ad spend for advertisers
and yield for publishers. Our mission is to be the global benchmark
for trust and transparency in digital media quality. For more
information, visit integralads.com.
About IAB Tech Lab
Established in 2014, the IAB
Technology Laboratory (Tech Lab) is a non-profit consortium that
engages a member community globally to develop foundational
technology and standards that enable growth and trust in the
digital media ecosystem. Comprised of digital publishers, ad
technology firms, agencies, marketers, and other member companies,
IAB Tech Lab focuses on solutions for brand safety and ad
fraud; identity, data, and consumer privacy; ad
experiences and measurement; and programmatic effectiveness. Its
work includes the OpenRTB real-time bidding protocol, ads.txt
anti-fraud specification, Open Measurement SDK for
viewability and verification, VAST video specification, and Project
Rearc initiative for privacy-centric addressability. Board
members/companies are listed at
https://iabtechlab.com/about-the-iab-tech-lab/tech-lab-leadership/.
For more information, please visit https://iabtechlab.com.
Media Contact
press@integralads.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/ias-chief-product-officer-srishti-gupta-named-to-iab-tech-labs-board-of-directors-302399492.html
SOURCE Integral Ad Science, Inc.
